I’ll bet that most of us did this when we started our businesses: We decided to go into business for ourselves, thought up a name, and then said “I need a logo”. Because money was tight, and our friends and family were supportive, someone volunteered to help make your logo because they had Photoshop or knew a little bit about graphic design. Then, a year or two (or more) later, we realize that that logo doesn’t really have anything to do with who we are or what we represent as a business.
The fact is, there is a lot more that goes into branding your business then just putting a logo together. In this week’s episode, we’re going to talk about the importance of branding, what goes into building your brand and how important it is to work with someone knowledgeable in branding or rebranding your company. My guest is Jan Miller, owner of 21-13 Impact Graphics. He is an award-winning graphic designer and has helped many businesses build (or rebuild) their brands from scratch. Join us as we discuss branding and its importance for your business.