Live video has changed the landscape of digital marketing considerably over the last year. This trend is going to continue into 2018, so as a small business, it’s time to get on the live video bandwagon! Even if you are using videos as part of your marketing mix, people tend to watch live video longer than regular videos. In fact, according to BusinessInsider, Facebook live videos are watched three times longer than regular videos. On top of that, live video gets about 10 times more comments than regular video!
If you haven’t done live video before, it can seem a little intimidating at first. But once you get the hang of it, I’m sure you will wonder why you ever hesitated! To help you get started, tune in to Marketing That Won’t Break the Bank on Wednesday, November 15th at noon PT. We’ll talk about the tools you’ll need to succeed at Facebook LIVE, how to choose a topic and prepare for your broadcast, as well as tips for promoting your video before and after recording.