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Press Release: Step-by-Step Guide

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Press Release: Step-by-Step Guide

Podcast and radio hosts are constantly searching for innovative methods to market themselves and their programs. Despite this, press releases remain an underrated tool for raising awareness of shows and new episodes. Essentially, a press release is a written statement that is distributed to media personnel to announce information that is newsworthy. In the case of a radio show, newsworthy topics include but are not limited to the launch of their show, featuring a special guest on an episode, and rebranding. VoiceAmerica submits hosts’ press releases to SBWire and once published, it will be disseminated to over 200 media websites. This article will delve into how to create a press release step-by-step.

Every Press Release Should Include These Elements

  • Headline: The headline should grab the reader’s attention and fully encompass the message of your press release. It is important to keep your headline short; it should not be more than one sentence. Sub-headlines are optional for hosts submitting a press release to VoiceAmerica.
  • Introduction: Begin your press release with the main reason you are creating the press release. Following the main announcement, it is crucial to include all the key information relating to the subject that you are writing about. Don’t forget your 5 Ws and 1 H! 
  • Body: After you got the main details of the press release out of the way, we encourage you to insert a quote from either the host, guest, or executive producer to incorporate other voices into the press release. The body of the statement does not need to be lengthy but try to expand on the details that you gave earlier in the press release. We suggest sharing the anecdote behind the announcement (if there is one) and give enough insight for the reader to care about the news that they are ingesting.
  • Once you have finished articulating the message, write a short biography about yourself, your guest if they are involved in the press release, your radio show and/or your company. VoiceAmerica always includes information about the network at the end of every press release.
  • Contact Information: When submitting your press release to our social media manager, ensure that you have included the contact information for whoever handles your media inquiries. Typically, if you are a host at VoiceAmerica, your Executive Producer will be the media contact, but if that is not the case, include their information in the press release. We strongly recommend that you leave out personal emails and only insert company emails.
  • Optimization: Add keywords throughout your press release to improve the likeliness of people discovering your announcement. Keywords will help boost your SEO, which is important for getting the word out there.
  • Multimedia: This is an optional step, but we highly recommend including at least one or two high-definition pictures to your press release. You can add videos or links to your press release as well. Common examples of multimedia are headshots, show images, logos, and video promotions.

We recommend writing press releases for these topics:

  • Special guests who have a large following on social media, are widely known to the public, or are an expert in their field.
  • New radio show or podcast launch
  • Book launch or book best-seller announcement
  • Major updates regarding your show, such as partnerships, featured in the media, etc.
  • Events surrounding your show or company like webinars, speaking events, conferences, festivals and more.
  • Article or magazine features

Keep in Mind

  1. A press release needs to be timely, relevant, and important. The information you are sharing in the news release should interest your audience. Don’t submit a press release on anything that isn’t newsworthy or an announcement. If there is a message you would like to share online but it doesn’t fit the press release criteria, blog posts are a successful way to do so.
  2. Keep your press release concise – your press release should not be more than a page long. Also, spell out acronyms and avoid using technical terms or jargon that someone working in a different field wouldn’t understand.
  3. Maintain an active voice to keep your audience engaged. This means that when writing the press release, you are emphasizing who is doing what in your news release.
  4. This is optional, but we recommend that you break up your press release into a few different paragraphs when you are giving separate information. 
  5. Since the press release is going out to several media sites and journalists, it is critical to make sure that you are only including factual information and reliable sources.

Press releases are an important tool for promoting your podcast or radio show. If you are thinking about writing a press release, please verify that it is newsworthy, concise, and well-written. By following the steps described in this article, you can write an effective press release that will get the attention of the media and the general public. If you need a sample or template to follow for writing your own press release, our social media manager, Rachel, has provided a document in the host portal specifically for hosts at VoiceAmerica.

What If Your Point of View Creates Your Reality? By Heather Nichols

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Empowerment
What If Your Point of View Creates Your Reality? By Heather Nichols

There are many different points of view out in the world about our bodies and our health. Depending on your source you may hear that the health of our bodies is all about genetics. That we are destined to have the diseases that run in families. Other trains of thought may believe it is completely related to diet, and lack of nutrition and supplements, or the amount of stress we have in our lives or the toxins in the environment we live in. Some people may even decide that they have really bad luck with their body, and that it is that bad luck that creates their ill health or their body shape. And yet how much does what we think, those thoughts we hold as real and true such as, “My father had diabetes so I am predestined to have it too” or “My ancestors were from a northern country so I  have a higher chance of getting skin cancer”.   Just how much do these beliefs and thoughts play into the health and wellness of our bodies? How much do we actually create in our bodies with the thoughts we hold and dwell upon? What if our bodies are not a problem to solve? What if we were not born with a less than perfect body even if you have a different body than your neighbour or your sister, or the supermodel on the cover of your favourite magazine? The choices we make creates everything that is showing up in our lives and in our bodies. What if instead of feeling helpless against fate or genetics, you chose to have a point of view that assists you to have a body that works for you? Join Heather Nichols with her guest Dr. Andrew Gardella in a very different conversation about what is truly possible with bodies that we may have never considered before.   Dr. Andrew Gardella works with beings and bodies all over the world to create change. What kind of change?  Who knows, but as long as it is fun he doesn’t care. He is a Access Consciousness Certified Facilitator and Body Facilitator, as well as a chiropractor.

More Here!

Vital, Alive, and Humming – What’s Actually Possible with Your Body? By Heather Nichols

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Empowerment
Vital, Alive, and Humming – What’s Actually Possible with Your Body? By Heather Nichols

Have you always had a sense that more was possible with bodies and your body in particular, than what those around you believed or what you heard from experts in the health field?

When you or family members were told you had a forever disease, did you sense perhaps that there were other options that had not been looked at.
What have you always sensed about bodies and being in a body that no one else might know?
When you were a child maybe there an ease of being in your body that you didn’t sense in those around you. And somewhere did you buy the lies about bodies from those around you, rather than your knowing of what was possible?

Would you allow for a moment that perhaps you have a knowing about your body that transcends the common beliefs about bodies and illness on our planet? It may be buried under years of neglect or not listening or where you have been buying everyone else’s stories about bodies.  Would you for a moment allow your knowing of your body to bubble up into your awareness?

Right there, that is the magic that you and your body can create together. As you release all the lies and mistruths and reclaim the communion that is possible with your body, I wonder what you could create together? What magic are you and your body together that could actually create change on this planet?

Join Heather Nichols in a deeper conversation to reignite that relationship and other possibilities for you and your body.

Your Point of View Creates Your Reality By Heather Nichols

Posted by Editor on
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Empowerment
Your Point of View Creates Your Reality By Heather Nichols

There are many different points of view out in the world about our bodies and our health.
Depending on your source you may hear that the health of our bodies is all about genetics.
That we are destined to have the diseases that run in families.

Other beliefs might be that it is completely related to diet, and lack of nutrition and supplements, or the amount of stress we have in our lives or the toxins in the environment we live in.

Some people may even decide that they have really bad luck with their body, and that it is that bad luck that creates their ill health or their body shape.

And yet how much does what we think, those thoughts we hold as real and true such as, “My father had diabetes so I am predestined to have it too” or “My ancestors were from a northern country so I  have a higher chance of getting skin cancer”.

Just how much do these beliefs and thoughts play into the health and wellness of our bodies?
How much do we actually create in our bodies with the thoughts we hold and dwell upon?

What if our bodies are not a problem to solve? What if we were not born with a less than perfect body even if you have a different body than your neighbor, your sister, or the supermodel on the cover of your favorite magazine?

The choices we make creates everything that is showing up in our lives and in our bodies.
What if instead of feeling helpless against fate or genetics, you chose to have a point of view that assists you to have a body that works for you?

Join Heather Nichols with her guest Dr. Andrew Gardella in a very different conversation about what is truly possible with bodies that we may have never considered before.

Dr. Andrew Gardella works with beings and bodies all over the world to create change. What kind of change?  Who knows, but as long as it is fun he doesn’t care. He is a Access Consciousness Certified Facilitator and Body Facilitator, as well as a chiropractor.

RECLAIM your happy and GAIN clarity through meditation. By Marni

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Health & Wellness
RECLAIM your happy and GAIN clarity through meditation. By Marni

Common thoughts & phrases I hear from clients about Meditation:
“I can’t sit still” “My mind doesn’t settle” “It’s too hard”  
“I don’t know where to begin”
OR
“Are there other ways to Meditate?” “Am I doing it Right?” “How long?” “What tools help?”
“I fall asleep?” “I have issues sleeping”

If you’ve ever said any of these things and wanted to receive all the benefits of meditation, then this workshop is for you.

I will teach Meditation 101 on November 30th. You learn how to achieve the great benefits in a style that meets you where you are. Join me in this workshop hosted by Sip and Skill (see Facebook- https://www.facebook.com/sipandskill/?fref=ts ).  Go to the Sip and Skill Facebook for details and the website to sign up and tell them I referred you. Space is limited so sign up today. https://www.sipandskill.com/

Cultivating Your Meditation Practice
 
This workshop is for YOU IF..  
*you want to discover what meditation is like and its benefits
*you want to try meditating to see if it is for you
* you want to BEGIN meditating and don’t know how.
* you’ve started a practice and want help boosting your benefits
* you enjoy meditation and want to expand your know-how and tools.

What you Learn…
* Learn about meditation and how it can benefit you physically, mentally, emotionally.  It can help rewire your brain.  

* Learn Powerful tools making it easier for you to meditate and create a style all your own.

* Learn my personal Invaluable secrets to increase your meditation benefits

*Learn what you need to begin meditating

* As my private clients have told me, you will feel “empowered and have fun”

*Experience guided meditation

I teach interactively…so there will be multiple exercises throughout the1 1/2 hour event and q/a throughout.

Meditation changed my life and I love helping other people access the benefits-mind, body & spirit.  Please join me on the evening of November 30th for a fun and interactive experience. Head to www.sipandskill.com and sign up today as space is limited and tell them I referred you. https://www.sipandskill.com/ See you there.

Healthy individuals, Healthy Families and Healthy Communities By Troy Ismir

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Health & Wellness
Healthy individuals, Healthy Families and Healthy Communities By Troy Ismir

This episode of the Divine Wellness Academy radio show is on how we can work together to create a healthy environment for ourselves, our families and our communities.  Chad Garmon will be discussing how working together as a community can strengthen spirit, mind and body.

chad-garmon
Chad Garmon is the Executive Director of Christian initiatives and community partnerships at the YMCA of Central Florida.   The YMCA of Central Florida is one of the largest nonprofits committed to strengthening communities across Central Florida with services in more than 100 neighborhoods.  Chad’s role is to put the C for Christian back into the YMCA.

Lesley Johnston-Woo – Exploring the Science, Philosophy, Practice and Benefits of Meditation

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7th Wave
Lesley Johnston-Woo – Exploring the Science, Philosophy, Practice and Benefits of Meditation

Lesley Johnston-Woo Bio Pic

Meditation brings balance, concentration, strength and calm into your body and life. It reduces stress and aging, while increasing attention span. It improves brain function, metabolism, immunity and sleep.

Anyone can meditate, it only takes a few minutes each day and the benefits are amazing!
Join us as Lesley Johnston-Woo shares her wisdom, experience and insight into the world of meditation.

Don’t miss your opportunity to ask questions by calling or emailing the show.
Call 1-866-472-5795 or emailHello@SundraHealing.com.

Listen Live Monday, April 25 at 9am Pacific Time / 12pm Eastern Time on the VoiceAmerica 7th Wave Channel. Tuesday following the show you can stream or download this episode.

Fall Garden Guide, Pearl’s Premium, Exercise

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Empowerment
Fall Garden Guide, Pearl’s Premium, Exercise

jackson Madnick, Zoe, Cynthia

with Cynthia Brian and Heather Brittany on StarStyle®-Be the Star You Are!® Radio brought to the airwaves under the auspices of Be the Star You Are!® 501 c3 charity, LIVE, since 1998.
This hour is fun, informative, and lively. Join us!

Autumn is with us. The sun is still scorching our soils with heat during the days while the nights offer chilly dew. The fall season is the best time to take care of garden chores before winter arrives. Goddess Gardener, Cynthia Brian sets the stage for fall gardening.

With the drought parching the soils of the West, how can we be environmentally friendly and still enjoy a green lawn? Enter Massachusetts citizen scientist, Jackson Madnick who spent years researching a combination of seven seed grasses from around the world that needs minimal water and mowing. He name his company Pearl’s Premium after his mother and today more than 300,000 American lawns boast his invention. Customers call it “grass without the guilt.” Jackson and his service dog, Zoe join Cynthia Brian to watch the waterless grass grow.

Do you exercise? Do you enjoy keeping your body, mind, and spirit in shape? There is nothing better for the soul than shaking your body and dancing around like a wild person. Cynthia Brian helps you rock out with pleasure with The Gift of Exercise from her award winning book, Be the Star You Are!® 99 Gifts for Living, Loving, Laughing, and Learning to Make a Difference.
Jackson Madnick
Jackson Madnick’s Bio:
Jackson Madnick is an award-winning environmental advocate, sustainable lawn expert and entertaining speaker. He has been cited by 2 White Houses, the United Nations, Al Gore, John Glen and numerous environmental groups for his environmental advocacy. Jackson is literally one of a “Thousand Points of Light.”

Listen at Voice America

Listen at StarStyle Radio with photos and descriptions

Help Be the Star You Are!® without spending a penny. If you’ve ever purchased a TV or computer screen, just 3 minutes of your time is needed to fill out the simple form and click submit. Every unit qualifies for a donation of about $20 to Be the Star You Are!®. You will receive a tax receipt once the donations have been dispersed. PLEASE do this today. Thanks from Be the Star You Are!®

Read about our SUCCESSFUL VOLUNTEERS: READ AT PRESS PASS

Catch up with all broadcasts on ITunes
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Buy books by Cynthia Brian
Check out the online fundraiser for BTSYA
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The award winning positive talk radio program, StarStyle®-Be the Star You Are!® broadcasts on the Voice America Empowerment Channel LIVE every Wednesday from 4-5pm Pt/7-8pm ET.  Cynthia Brian and Heather Brittany are the Mother/Daughter dynamic duo who have been co-hosting this program live weekly since 1998 bringing upbeat, life enhancing conversation to the world. With Cynthia’s expertise in interviewing the trailblazers, authors, and experts and Heather’s healthy living segments, these Goddess Gals are your personal growth coaches helping you to jumpstart your life while igniting your flame of greatness.
Brought to the airwaves under the auspices of the literacy and positive media charity, Be the Star You Are!®, each program will pump your energy to help you live, love, laugh, learn, and lead.

Tune in the Power Hour every Wednesday from 4-5pm PT/70-8pmET and join our empowerment party.
For photos, descriptions, links, archives, and more, visit StarStyle Radio.
Get inspired, motivated, and informed with StarStyle®-Be the Star You Are!®
Lend us Your Ears!!!
Make a donation today to Be the Star You Are!® charity

Cynthia Brian talks about the empowering outreach programs offered by Be the Star You Are!® charity.

Be the Star You Are!® charity. Every Season is for Giving Make a donation today.

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The Fear Cure: It’s the Art of Well-Being

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Business

Lissa-Rankin-150

Cheryl Esposito welcomes Lissa Rankin, M.D., physician, speaker, New York Times bestselling author & Founder of the Whole Health Medicine Institute. After years as a practicing OB/GYN physician, Lissa Rankin decided there had to be a better way to live into her purpose for becoming a physician in the first place. She stepped away from the conventional practice of healthcare, but not away from caring for the health and well being of people. Observing the mind-body connection in healing with patients, Lissa set out to learn what makes it work for some and not others. She wrote Mind Over Medicine to tell the story. Her new book The Fear Cure: Cultivating Courage as Medicine for the Body, Mind, and Soul provides a look into fear as an inhibitor to healing, with a plan to move beyond it. Are you curious? Join Cheryl Esposito & Dr. Lissa Rankin to learn the art of well-being, Friday May 29, 2015 at 10:00 am Pacific Time on ‘Leading Conversations‘.

Green, Red or Blue? How Are You Doing in This Holiday Season?

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Green, Red or Blue? How Are You Doing in This Holiday Season?

Is this season getting to you – making you green with envy, red with frustration or just altogether blue? OR are you feeling great – green as in abundant, red as in jolly or blue as in serene? Or some mix of the above? To help us get centered for this holiday season, we’ve invited back the warm and wise Helen Hillix-Di Santo, intuitive Marriage and Family Therapist, who’ll help us explore what’s going on inside US during the holidays: why we get stressed, overindulge and overspend, and how we can turn this holiday season into a time of nurturing for our bodies, minds and spirits. Informed sources also tell us that Madam Mazurka and the “Guru,” two of Beth’s alter-egos, might make an appearance and add their delightful and unexpected comments. So put up your feet, sip on a healthy beverage, and join us for a moment of introspection, peace and goodwill toward ourselves, as we support one another to make this holiday season the best one yet. Join us! And call in or email us in advance.

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Guest Bio: Helen Hillix-Di Santo

Helen Hillix-Di Santo is an intuitive counselor and Licensed Marriage and Family Therapist in private practice since 1985 in north San Diego County. Her career began with traditional training in psychology, with no real goal of becoming a counselor. The universe had other plans. After 8 years working as research psychologist and then director of a psychiatric hospital alternative, during which time she co-authored academic articles, presented at conferences and served on the Mental Health Advisory Board of San Diego County, Helen met Beth Green and her life changed. Helen has been studying intuition and body-mind-spirit healing with Beth since 1985. She integrates her warmth, humor, down-to-earth style and intuitive skill in her counseling work and continues to have a passion for transformation, hers and that of others. She’s also the Spiritual Director of The Stream Center for The New Spirituality. She’d love to meet you.

Tune in to this weeks episode “Green, Red or Blue? How Are You Doing in This Holiday Season?” on InsideOut Tuesday Dec. 17th at 3 PM Pacific Time on VoiceAmerica 7th Wave Channel with Host Beth Green and Co-Host James Maynard. Catch this episode and others here: http://www.voiceamerica.com/show/2224/insideout

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Step into a world of entertainment and enlightenment, where it’s safe to be real and fun to transform. Join us at InsideOut, where our outsides match our insides, we question anything and everything, and guests focus less on what they do and more on why they do it. Beth Green comments on life and the news, interviews fascinating guests, channels the hilarious Madam Mazurka and generally turns everything upside down and inside out. An internationally-known intuitive counselor and spiritual teacher for over 30 years, Beth has been using her amazing insight, wisdom, compassion and humor to help us see ourselves more clearly. And beyond that, she offers fresh ideas and approaches for us to change and heal. Tune in. Call in. Trust Beth to apply the same refreshing directness and honesty to everything – you, herself, her guests and the Divine. Expect to laugh, cry and see how alike we really are. Join us Tuesdays at 3 PM Pacific on the VoiceAmerica 7th Wave Channel.

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