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2017: The Year in PR

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Business
2017: The Year in PR

For the last show of 2017, The Brand Ambassadors, Merritt Allen and Gary Potterfield look back at the most significant PR events of the year. From disaster relief, to corporate scandal, to Hollywood blowing up over #metoo, The Brand Ambassadors will pick the winners and losers in communication for 2017. Send your ideas for the best and worst PR and communications campaigns to brand.ambassadors@voxoptima.com!

Building a Brand Ethos – It’s Personal

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Business
Building a Brand Ethos – It’s Personal

This week’s episode of The Brand Ambassadors continues the discussion of workforce engagement and motivation. Hosts Merritt and Gary welcome guest Jeffrey Candelaria of Konnection Now. Jeffrey helps businesses get the most from their employees by deploying Authenticity and Action. We’ll talk about how to demonstrate executive commitment, foster employee buy-in, and drive improved operations through authentic communication.

Join us at 9 am EST this Friday for The Brand Ambassasors!
www.voxoptima.com
www.KonnectionNow.com

Building Your Brand Culture From The Inside Out

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Business
Building Your Brand Culture From The Inside Out

Join the hosts of the VoiceAmerica show, The Brand Ambassadors, this Friday at 6 am PST for their latest tips on building corporate culture. Andrew Barlow of Overflow Communications will join Merritt Hamilton Allen and Gary Potterfield to tell our listeners how to imprint their brand on their corporate culture. Brands begin from the inside out – your employees have to know the culture and brand values to relay them to you customers. Andrew, Merritt and Gary will share tips and techniques to make your employees feel part of the team and to serve as your best possible brand ambassadors.

Andrew Barlow has spent his career quietly helping leaders sound their best. Leaders ranging from Navy battlegroup commanders and bank presidents to hospital CEOs and the top elected officials in Texas have benefited from his unmatched writing talent, intuitive communications skills and dry sense of humor. During his career, he served his country as an officer in the U.S. Navy (including a wartime Tomahawk-firing deployment), an associate pastor at a startup church he helped grow from 150 to 3,000 in Sunday attendance, speechwriter to the Texas Governor, Lieutenant Governor and other elected officials and founder of his own communications firm. At every stop, he has found the creative way to tell a story, change perspectives and precipitate effective action. Andrew focuses on creative approaches to effective communication: challenging norms, identifying opportunities and keeping our company and clients thinking big on the way to powerful results.

Merritt Hamilton Allen believes that every employee in every business can help promote that business. Merritt has leveraged unique stories and perspectives to persuade and inform those around her. She turned this personal brand into the company Vox Optima in 2005, and has since been awarded over $25 million in PR contracts. Vox Optima’s public relations clients include multi-billion-dollar organizations, start-ups, and everyone in between.

Merritt grew up in Silver City, New Mexico, where she got her first job in radio at age 13. She attended the University of Notre Dame on NROTC and National Merit scholarships. After graduation she served as a Navy public affairs officer for eight years, and led the Navy’s communication strategy for environmental, personnel, medical, and acquisition issues. Merritt is a disabled veteran.

Vox Optima closed its first year with a $1 million task order from the U.S. Navy. Vox Optima currently has 15 employees, offices in Albuquerque and the DC Metro area and its client roster includes NATO, the U.S. Navy, the Department of Defense, the Department of State, BAE Systems, the Census Bureau and several national trade associations

Merritt was honored as a Woman of Influence by NM Business Weekly in 2012. She was named the top-performing media and marketing CEO in New Mexico in 2013 by Albuquerque Business First. Vox Optima has been listed in the top five PR firms by revenue in the state for the last four years.

Organizational Culture: The Foundation for Success By Dr. Kas Henry

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Empowerment
Organizational Culture: The Foundation for Success By Dr. Kas Henry

 

Organizational culture is the synthesis of values, beliefs, language, and norms that exists within an organization that ultimately shapes its thoughts as well as actions.  It is quite possible for sub cultures to exist within a larger organizational culture.

  • Culture is influenced by leadership and tone at the top to reflect on team dynamics
  • Culture informs and shapes the strategic thinking and frames the assumptions within an organization
  • Assumptions within the existing cultural framework drives organizational behavior
  • Behavior over time culminates in results and employee morale
  • Results and morale over time established performance standards and innovation
  • Performance over time yields organizational strategic direction and change

This clearly illustrates the permeating influence of culture on business strategy and business outcomes.

 

 

However, investing in building and harnessing an ethical organizational culture that is capable of delivering sustainable economic growth alongside building an authentic brand, market trust and employee loyalty is often overlooked because of its complex psychological component.  When building the right culture is ignored, growth, change, performance, innovation and execution all become casualties.

 

 

 

A recent 2-year longitudinal study conducted by Google on 180 teams demonstrated that there are 5 key elements that successfully develops high performance teams.  These 5 elements are:

 

1. Dependability

 

Team members get things done on time and meet expectations.
2. Structure & Clarity High performing teams have clear goals, plan and have well-defined roles within the group.

 

3. Meaning

 

The work has personal significance to each member.
4. Impact

 

The group believes their work is purposeful and positively impacts the greater good.

 

5. Psychological Safety

 

A situation in which everyone is safe to take risks, voice their opinions, and ask judgment-free questions. A culture where managers provide air cover and create safe zones where employees can let down their guard.

 

 

Mergers and Acquisitions (M&A) is a process by with organizations buy and integrate other organizations.  Think of it as the Brady Bunch family integration for organizations where “His” and “Hers” brought together to create the new “Theirs”. This is a grave time of transformation for organizations and getting the new organizational culture just right is vital for the viability of the new entity.

 

During growth, steady or maturity stages of an organization this same organizational culture plays a vital role.  Employee morale, innovation, learning and growing are all positive aspects that can come about only in a safe zone culture.  These are not metrics measured in spreadsheets but built though deep understanding of human psychology.  Building an organization with a positive culture therefore requires the leadership to be decisive in eliminating toxic elements and personalities before the cancerous nature of their negative impacts take root to rot the organization from the inside out.

I invite you to join me on August 3rd to explore the various aspects of organizational culture through the use of specific examples with my guest William R. Stark, Practice Leader and M&A of Maverick LLC.  You will be sure to enjoy listening in on the conversation and use the experience based guidance to getting your own cultural change just right!

How to Moonlight Without Losing Your Day Job By Marie Zimenoff

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Business
How to Moonlight Without Losing Your Day Job By Marie Zimenoff

career_pro_shoot-1041

Most professionals today are doing more than one job – building portfolio or hybrid careers to improve their earning potential, develop skills they enjoy using, or work toward the new definition of retirement. In most cases, this moonlighting or consulting is a healthy habit at all stages of one’s career. On this episode of the Career Confidante, host Marie Zimenoff welcomes vocational expert John O’Connor. John shares his expertise and help you design your hybrid career while protecting your online brand, marketing without looking distracted, and keeping your day job.

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Presenting Powerfully

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Business
Presenting Powerfully

Debbie Lundberg

Rick A. Morris interviews Debbie Lundberg, author of 9 books and the Principal of Presenting Powerfully.  They will be discussing key skills in presenting yourself powerfully.  This will not be a discussion about making presentations, rather this is about how each aspect of us: our style, our language, our approach, and our expressions are what becomes our “package” or our presentation of self each day.  We sometimes forget that other’s impressions of us do not start when we see them, rather it begins when they see us…via email, social media, in a meeting or one-on-one…even in a parking lot.  Have some fun with how presentation is perceived and think about ways to increase and optimize your overall impact and brand…and leave armed with ideas, actions, and even attitudinal tools for making the “right” presentation for being remembered well!

Tune in every Friday at 2pm PST to The Work/Life Balance

MAY I HAVE YOUR ATTENTION?? — Please?

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Business

horn

Cheryl Esposito welcomes Sam Horn, Intrigue Expert and TEDx speaker, she coaches entrepreneurs, executives, and authors how to craft concise, compelling communications that connect. Whether you are creating a brand, pitching an idea, or making acquaintances, you have 60 seconds – max – to capture people’s favorable attention. (Sam says “goldfish have longer attention spans than most of us do!”) And…if you can’t get people’s favorable attention, you’ll never get their business. Practicing what she preaches, Sam has cracked the code – she is an award-winning keynote speaker who has presented to more than half a million people worldwide, and has authored 6 books. Got Your Attention? Join Cheryl Esposito & Sam Horn on ‘Leading Conversations‘, 8/14 at 10am PST, as she reveals her “secret sauce” to Create Intrigue and Connect with Anyone!

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