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Building a Culture of Excellence: You’re Never Too Small or Too Big to Do It! By Marcia Zidle

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Building a Culture of Excellence: You’re Never Too Small or Too Big to Do It! By Marcia Zidle

Today’s economic environment demands excellence from everyone in your business. The key to scaling up your company from the status quo to a higher standard of excellence is your company culture. When you build a culture of excellence, you create better employee engagement, better customer experience and build a powerful brand.

My guest on this episode of the Business Edge is Tal Shnall a Customer Experience (CX) expert in the hospitality industry. As a hotel brand and customer service manager, Tal served as a catalyst, trainer and coach to develop a culture of excellence for hotel brands such as Marriott, Hilton, Starwood and Intercontinental Hotel Group.

Listen to This Podcast and Learn:
* Why Tal says culture is not a cliché but rather values in action
* How a culture of excellence will transform you from being a commodity to a valued brand
* Five simple strategies to build a culture of excellence in your business…it’s not rocket science
*How to develop leaders of excellence who become role models, mentors and coaches to their employees
*Ways to create great experiences that customers remember and share with others – it starts with your people

The key take away: Don’t look for microwave solutions
A culture of excellence requires an investment of time, training and mentoring of your leaders AND your employees. The results will be first a recognition of your brand as one of service excellence; second better engagement of your talented people; and third higher retention of your customers. This is one area not to skimp on.

From Start Up to Real Company: The Five Key Essentials By Marcia Zidle

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Business
From Start Up to Real Company: The Five Key Essentials By Marcia Zidle

You have an idea, you’ve shared it with a few of your friends you’ve written a business plan and then took the plunge not knowing how things would work out. To your surprise or not, they did! Now what? For most entrepreneurs the answer is:  Grow! Grow! Grow! But there are definite challenges.

My guest on this episode of the Business Edge is Zain Ali, Managing Partner at Sunbonn, and adjunct professor at the University of Texas at Dallas, He will explore three common choices that most entrepreneurs have in front of them. If it’s growth, he then shares his vast experience and methodology as a consultant to major companies as well as a successful entrepreneur and business owner.

Listen to the Podcast and Learn:

*The biggest mistake he made with the rapid expansion of his company
*How to build a management team that is aligned with the culture you are creating.
*The big dilemma: Keep or let go of people who are not the right people going forward.
*Why it’s important to clearly define the product s and/or services that you will take to market
*How to trickle down company goals and values to everyone: It’s communication and measurement.

The key take away: It’s OK to borrow money to advance your vision. In the Goldman’s Sach 10,000 Businesses Program he attended, there was an exercise that gave everyone a blank check of a specific amount to spend on their business. He gave his check back because his business was self-funded. What he realized was that to grow, you will need additional funding and that it’s OK to take on realistic debt.

360 Wraps: How They Are Building a Culture That Attracts Top Talent! by Marcia Zidle

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Business
360 Wraps: How They Are Building a Culture That Attracts Top Talent! by Marcia Zidle

Did you know that attracting the right people to your team is more than a cleverly crafted ‘help wanted’ ad on Craigslist? And once they’re on board, how do you retain skilled workers, who are courted by other companies, with more than money?  What keeps them committed and loyal? It’s The Culture! It’s Your Brand!
My guest on this episode of The Business Edge, Angie Strader, is owner & CEO of 360 Wraps, Inc. – a family-owned business that began in 2007 and is one of the most nationally recognized brands in the vehicle wrap industry. She has over 20 years of military and corporate management experience and eleven years as an entrepreneur.  Angie will share real life examples of building a team that’s committed to the success of a company and how 360 Wraps’s unique and positive culture has helped attract and retained the right people to her team.

Listen to This Podcast and Learn: The top three traits of successful entrepreneurs: It may surprise you; how Team 360 Wraps works: find out what the saying “bleed blue” mean; when adding employees and locations, ways to prevent the dreaded disease “siloitis”; and why it’s crucial to hire for fit first; skills second; and their interview process to get the right talent;

The key takeaway: Be a Duck on Water. You set the tone everyday with your staff, customers, vendors, and everyone you interact with. Every entrepreneur experiencing stress. One day it can be cash flow; another a customer that didn’t come through; another you name it. But you have to stay calm and focused. How does she do it? Remind yourself to be like a duck gliding through the water. Underneath it’s paddling like hell but on top it appears serene!

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