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Four Critical Functions of an Effective CEO

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Business
Four Critical Functions of an Effective CEO

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This blog is a modified version of the Introduction to Robert Rosenberg’s new book Around The Corner To Around The World. Robert served as the CEO of Dunkin’ Donuts for 35 years. It is a companion to his interview on Innovating Leadership, Co-creating Our Future titled A Dozen Lessons Learned Running Dunkin’ Donuts that aired on Tuesday, March 16th, 2021.

Every morning, five million people around the world start their day with a cup of Dunkin’ Donuts coffee. Thirsty customers in search of their favorite pick-me-up can find their fix in more than eleven thousand stores and in more than forty countries. In the United States, the brand enjoys a 95 percent recognition rate among consumers. In head-to-head taste comparisons between Dunkin’s original brew and Starbucks blend, Dunkin’ was preferred 58 percent to 42 percent.1 In part due to these achievements, Wall Street has placed a market value of nearly $6.5 billion on the enterprise known as Dunkin’ Brands.2

This was not always the case. From humble beginnings—a single shop in Quincy, Massachusetts, in 1950—Dunkin’ Donuts grew over the years into one of the world’s most beloved brands through sheer perseverance and grit, talent, and a little bit of luck. This memoir chronicles the trials and tribulations, the dizzying highs when we got it right and the heart-thumping near-death lows of when I got it wrong.

This is a story of a family business transforming from a small, regional diversified food service company into the worldwide, iconic brand it is today. More than anything else, it is a story of change. Sometimes it was a pivotal switch-up in management that affected all levels of the business, or merely a refinement in the menu that sent sales skyrocketing. Deceptively simple adjustments in the service delivery system transformed our retail concept in fundamental ways. A more sophisticated location and marketing strategy increased sales dramatically, while a new purchasing system saved our franchisees tens of millions of dollars. The fact is that our team— both franchise owners and management together—continually adapted to an ever-changing consumer and competitive landscape. This adaptability enabled us to build this world-renowned brand that I had the good fortune to shepherd for more than thirty-five years.

Since my time and exposure with this company parallels the mind-blowing growth of the fast-food business, as well as the franchise system of distribution, business readers are sure to find value in this tale as well.

Growing any business is not for the faint of heart; not in 1950 when Dunkin’ began, not during the years I was at the helm, 1963– 98, and certainly not today. So to all those entrepreneurs building their own businesses today or contemplating buying a franchise, I would hope our successes and failures would be a valuable springboard and provide important lessons and helpful insights—or cautionary tales—for your own ventures.

Thousands of executives, staff, and franchise owners past and present who have built this wonderful business. It was their adaptability, courage, and genius that made Dunkin’ Donuts a legendary and dominant global brand around the world.

In my experience, these are the four critical functions of an effective CEO.

  • The first is strategy. Strategy is the controlling plan that sets out what an enterprise wishes to be, what it wishes to achieve, and the most important action steps it needs to take to marshal scarce resources in the achievement of its mission and objectives.
  • The second lens is organization, which deals with the recruitment, retention, and motivation of the appropriate staff to achieve the strategy.
  • The third is communication, the aim of which is to align all constituents enthusiastically behind the achievement of the strategy.
  • The fourth and final category I call crisis management, where I parse the issues that posed either a threat or opportunity to the enterprise, requiring the attention of the CEO.

After due reflection on three-and-a-half decades at the helm of a dynamically growing business, six years teaching as an adjunct in the graduate program of a leading entrepreneurial college, and decades as a board member of several well-known food service companies, I’ve become convinced of the worth of this counsel.

Taken from Around the Corner to Around the World by Robert Rosenberg. Copyright © 2020 by Robert Rosenberg. Used by permission of HarperCollins Leadership.  www.harpercollinsleadership.com

To become a more innovative leader, you can begin by taking our free leadership assessments and then enrolling in our online leadership development program.

Check out the companion interview and past episodes of Innovating Leadership, Co-creating Our Future, via iTunes, TuneIn, Stitcher, Spotify, Amazon Music and iHeartRADIO. Stay up-to-date on new shows airing by following the Innovative Leadership Institute LinkedIn.

 

About the Author

Robert Rosenberg served as chief executive officer of Dunkin Donuts from 1963 until his retirement in 1998. Under his leadership, the company grew from a regional family business to one of America’s best-known and loved brands. Rosenberg received his MBA from Harvard Business School, and in just weeks after graduating at the age of 25, assumed the position of chief executive officer. After retiring from Dunkin, Rosenberg taught in the Graduate School at Babson College and served many years on the boards of directors of other leading foodservice companies, including Domino‘s Pizza and Sonic Restaurants

The Art of Aliveness: It’s All About Potential

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Business

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Cheryl Esposito welcomes Stewart Emery, best selling author, internationally acclaimed educator, and considered one of the most influential people in the human potential movement. He was the first CEO of est (Erhard Seminars Training) and cofounder of Actualizations in 1975. His books include Success Built to Last: Creating A Life That Matters; Who’s In Your Room? The Quality Of Your Life Depends On The People In Your Life; Actualizations: You Don’t Have To Rehearse To Be Yourself; and his current project, What Ever You Are Be A Good One. Stewart’s work is about potential – and not just human potential as his friend Alex Mandossian pointed out. It’s about bringing forth everything a resource has potential to be – albeit a person, an experience, an object, or even a food source. The path to our full potential awakens us to enjoy aliveness. Want to know more? Join Cheryl Esposito and Stewart Emery and travel the path to Aliveness!

Tune in every Friday at 10am PST to Leading Conversations

Trending: Thought Leadership Matters

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Business

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Cheryl Esposito welcomes Denise Brosseau, author of Ready to Be a Thought Leader?  She is CEO of Thought Leadership Lab, and co-founder of Springboard, the startup launch pad that has facilitated over $6 billion in funding for women entrepreneurs.

Her clients include leaders from Apple, Genentech, and Morgan Stanley, as well as startup CEOs, partners in professional service firms, and nonprofit executives. Fifteen years ago Denise realized she was a thought leader when the media kept calling…and they still do.

Influence, Success, Impact, and Legacy. Thought leaders have it all. Have you ever wondered how they became the go-to person in their field? Denise Brosseau says it’s not about creating flashy PR campaigns. Thought leadership is not about being known, it is about being known for making a difference.

What do you want to be known for? Are you Ready to Be A Thought Leader? Join Cheryl Esposito and Denise Brosseau to begin the journey!

Tune in to Leading Conversations Friday 10/23 at 10am PST

The Beauty In Leadership

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Business

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Cheryl Esposito welcomes David Wagner, founder, CEO and owner of JUUT Salonspas, the original AVEDA concept salons. David is a hair stylist, artist, entrepreneur, educator, and author of Life as a Daymaker. Innovator of the “Daymaking” movement, his philosophy for living a life that changes the world one person at a time through simple acts of kindness, has captured the hearts of people around the world.

As CEO, David has committed his leadership to transforming the world with beauty, and this goes way beyond the haircut. Imagine a world where each person “sees” oneself as having beauty and personal value. David believes this is integral to the ability to create a more fulfilling life and that “beauty can transform people, society, and businesses.”

How does a CEO inspire his entire organization to make a difference in every encounter? Join Cheryl Esposito and David Wagner on Leading Conversations to hear the everyday lessons of the life of a daymaker.

QDNA Quantum View of Quantum Economics: Unleashing the Power of an Economics of Consciousness

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Empowerment
QDNA Quantum View of Quantum Economics: Unleashing the Power of an Economics of Consciousness

Join Marina Rose, QDNA® and Amit Goswami, PhD at 3:00pmPST on 10/13/15.

Psychologist Abraham Maslow the creator of “Hierarchy of Needs” stated, “When our material needs are satisfied, we yearn for higher needs like love.”

Amit-Goswami
Since the meltdown of the economy, Amit Goswami, PhD, physicist and author, has been focusing on important issues for a new paradigm for economics and business for the twenty-first century.

Quantum creativity created quantum interference and synchronicity in the quantum realm to lasso and ensure Amit Goswami, PhD took the Dali Lama’s request to heart. In 1999 at a conference with 30 other exemplar leading scientists the Dali Lama challenged the scientists to use their science for social problems. Goswami inspired by economics but got side tracked with social problems. Divine intervention intercepted, Rinaldo S. Brutuco, Founder and CEO of World Business Academy asked him to write an article on “The New Paradigm on Economic Thinking” the basis of his new book, “Quantum Economics: Unleashing the Power of an Economics of Consciousness”. Goswami weaves both subjects together, highlighting Quantum Worldview, the importance of stability and sustainability of the economy and leadership, creativity and ethics in business, and offers a way to achieve a revitalized business arena, an economy of sustainability, prevention of economic meltdowns eliminating poverty and hunger.

http://www.amitgoswami.org

Author Amit Goswami PhD and Marina Rose, QDNA® will decode, recontrust and recode the Quantum View of Quantum Economics: Unleashing the Power of an Economics of Consciousness for the audience.

MarinaRosePR
Marina Rose is the founder and developer of QDNA®, Quantum DNA Acceleration®, a revolutionary new technique for quantum growth in health, life and business. QDNA® combines the cutting edge science in Neuroplasticity, Epigenetics, DNA Reprogramming and Quantum Field Theory into a powerful new technique to assist you to achieve optimal results. Accelerate your life and business now.

Change Your DNA. Instantly Change Your Life.™

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Written by Marina Rose
info@MarinaRoseQDNA.com
www.MarinaRoseQDNA.com

Quantum Connection™: Exploring Health, Science, and Spirit” with Marina Rose, QDNA® airs live on Tuesdays at 3 PM Pacific on The VoiceAmerica Empowerment Channel.

 

Advertising • Sponsorship for Marina Rose, QDNA®, contact Executive Producer Randall Libero (480-553-5743).

Alive, Awake and Aware

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Empowerment
Alive, Awake and Aware

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Are you alive, awake and aware? Think about it. We hear these words tossed around a lot these days, so much so that we may not think about what they really mean. In this crazy, cyber-driven, fast paced society, it’s easy to become so caught up in “the mental noise within your mind [that]has disallowed you to be aware of its existence until now.” You breathe, you have blood running through your veins and your mind thinks, but are you truly “alive” or are you simply existing? Your eyes are seeing, ears are hearing, legs walking but are you “awake” in the true sense of the word or are you sleep walking your way through life, hardly realizing who you are and what’s going on around you? Christopher Pinckley says, “Your authentic nature is one of a multidimensional, expanded, boundless, limitless, peaceful, loving, and universally intelligent capacity.” Does that describe you? Join us to hear what he has to say about becoming alive, awake and aware.
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Christopher A. Pinckley is a Professional Executive Coach for world class CEO’s, Entrepreneurs, and Business Owners. He is also a spiritual teacher, writer, illuminator, and creator of the Emotional Integration Technique. His life’s work is to help people to awaken and become present within their lives and businesses. His writing has been featured in prestigious magazines such as Sedona: Journal of Emergence and self improvement sites like VividLife. He is the founder of Global Entrepreneurs Talk Radio which has featured many of the world’s greatest thought leaders. He was also ranked as the #1 Life Coach on Amazon for over two years running via best selling eBook “What in the World Do I Need a Life Coach For???” He has authored over a dozen books including “Reality Creation 101,” “The Evolved Woman’s Guide to Dating” and the recently published “Alive, Awake, Aware: Authentic Power Through Spirituality.”

Tune in 10/1/2015 to The Self Improvement Show

CEO Perspective: 6 Ways to Become a Stronger Leader

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Business
CEO Perspective: 6 Ways to Become a Stronger Leader

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Gary Ross was interviewed on the Innovative Leaders Driving Thriving Organizations show 0n 7/28/15. As a summery, here are 6 tips to becoming a stronger leader Gary learned from his work as a CEO over the past 16 years, He has served successfully as President/CEO of four different organizations, ranging from $10M to $150M in revenues. He has improved financial performance and value creation within both large public technology and private family companies.

Under his newly formed company, Ross Innovations LLC, Gary has completed successful confidential engagements with CEOs of several software and technology service companies to help them drive specific value-creation initiatives.

Here are Gary’s 6 tips in his own words. Learn more on the recorded show.

1. Evaluate YOU

I took an article that listed the ‘8 Qualities That Make Unforgettable Bosses’ and cross-mapped it against my four President roles – and graded myself from 1-10.  You know what I found?  The roles where I led with passion, I performed the best!

2. Focus on RESULTS

Activity does not equal results.  Focus on accomplishing a lot of goals in a short amount of time.  While at Astute in just under 3 years, we successfully closed on a private equity sale, acquired a company, broke into new international markets, and grew recurring revenue 38% per year!

3. Be creative and open to new IDEAS

Get to know your customers and how you can help them succeed.  Get to know the market you are in and look for other markets to target.  Listen to your associates ideas.  I developed the Growth Cube TM strategic planning tool as a new and innovative way to unlock the growth within companies!

4. Stand for something personally – BEYOND CEO

I am a family man, a man of faith and overall continue to push myself to be a better man.  I work with others on how to increase their Personal Value.  I speak to groups on ‘How to Overcome Major Life Challenges!’ where I give specific tips on how to strengthen yourself physically, mentally, and spiritually!

5. Know YOUR ROLE

I believe my role as the CEO is to set the direction, make sure we achieve our company goals, increase the speed with which we operate, and in general function as the organization spark plug!

6. SYNCH UP your Financial model and your Leadership model

To get growth, we need to build a growth culture.  I accomplish this by implementing the inverted pyramid.  This is designed to focus the organization on the customer at the top of the inverted pyramid (Raving Customers) and those who support the customer (Raving Associates).

Want to hear more details?

Listen to recording on Innovative Leaders Driving Thriving Organizations show. The interview also includes Jodi Curran, who worked with Gary at his last 3 companies: Emerson, Cott Systems, and Astute Solutions.

AeroMobil could be lifting off commercially in 2017, says CEO Juraj Vaculik

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Business
AeroMobil could be lifting off commercially in 2017, says CEO Juraj Vaculik

A DREAM TAKES FLIGHT

AeroMobil could be lifting off commercially in 2017, says CEO Juraj Vaculik

by American sociobiologist, Rebecca D. Costa
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It’s closer than you think.  By 2017 drivers may be pulling off the freeway, accelerating for 100 yards, lifting off, and flying above the traffic below.

Though the idea of a flying car has been around since 1903, when the first patent was filed, it wasn’t until two men who lived under communist-ruled Slovakia joined forces that it became a commercial reality.  According to Juraj Vaculik, co-founder and CEO of AeroMobil, “All of us were dreaming of a way to escape to the free world, to be able to travel without limits – without borders.”  He continued, ” … these things were, of course, prohibited by the government, so the possibility of becoming a private entrepreneur, and the possibility to travel free, was created by the ‘Velvet Revolution.'”

The 1989 “Velvet Revolution” was a peaceful protest that brought an end to 41 years of communist rule in Slovakia – an event which opened door for Vaculik and co-founder and chief designer, Stefan Klein, to pursue their vision of a flying car.  Their first prototype, AeroMobil 1.0, was born a year later, bringing 25 years of secretly tinkering in a garage to fruition.

The newest prototype, AeroMobil 3.0 lifted off in October 2014 at the Pioneers Festival in Vienna, Austria. The two-seat “roadster” is under 20 feet in length, with wings that fold in for driving, and open and extend to a wingspan of approximately 27 feet for flight. To get airborne, the AeroMobil requires a space the size of an American football field.  Its top flight speed is 124 mph and it has a maximum range of 435 miles.

Though the AeroMobil engine uses regular gasoline — the kind sold at any gas station –- it can hardly be called fuel-efficient: 31 miles per gallon on the road and 4 gallons per hour in the air. Future versions are expected to do much better. A hybrid AeroMobil — electric on the ground, internal combustion in the air — is already in development. “It’s very important to us that it will be very environmentally friendly in every possible way,” Vaculik said.

According to Klein and Vaculik, the reason a flying car has been over a hundred years in the making is because the two modes of transportation operate on opposite principles: airplanes rely on “lift,” and automobiles require downward energy to perform. “It was difficult to combine different specifications and needs for the plane and the car,” Vaculik admitted. AeroMobil’s solution?  Rather than a compromised driving and flying experience, the vehicle switches “modes” between driving and flying. Likewise, the driver behind the controls of an AeroMobil must have both a driver’s license and a private pilot’s license.

Commercial units of the AeroMobil are targeted to hit the market in 2017, and are expected to be priced similar to a high-end luxury automobile or light planes. As production ramps up, future versions are expected to be more affordable.  “This technology will revolutionize future transportation,” concluded Vaculik.

To hear the full interview with AeroMobil CEO Juraj Vaculik, visit rebeccacosta.com

Serious about Team Building? Laugh Your Way to Success

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Business

 

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Cheryl Esposito welcomes Matt Weinstein, author, speaker, & award-winning authority on fun & humor in team building. Called “The Master of Playfulness” and “America’s Pied Piper of Play,” he is founder & “Emperor” of Playfair, Inc.
Matt takes his playful vision very seriously. He says humor used the right way, can build teams & increase productivity. Business leaders around the world agree. His best-selling classic, Dogs Don’t Bite When A Growl Will Do: What Your Dog Can Teach You About Living A Happy Life is a CEO favorite. Matt is a sought-after host, emcee, & keynote for organizational gatherings, and consultant to teams large & small. His techniques are hysterical, useful, & never at the expense of a person’s dignity. The interactive experience can shift a team from “win/lose” to “sink or swim – together!”
Want to learn how to speak the universal language of play? Join Cheryl Esposito & Matt Weinstein for some serious fun & jump- start your playful self! Tune into ‘Leading Conversations‘ 5/22 to hear the full interview!

A Rare Interview With Jach Pursel

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7th Wave

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Legendary Leaders is proud to present today a rare interview with Jach Pursel, the channel for the non-physical entity, Lazaris. Jach Pursel has been CEO and President of Concept: Synergy, Inc. a company which has produced several books and hundreds of audio and video recordings, dedicated to the study of metaphysics, self empowerment and profound spiritual growth. Our host, Maria Danly will talk to Jach about how he went from selling insurance one day to spontaneously channeling Lazaris which changed his life. You’ll hear Jach’s views about his life and his thoughts on metaphysics. Then you’ll hear a fascinating discussion about the secret version of the Merlin Arthur Legend, that few people know. You’ll catch a glimpse of how you can apply the 12 qualities of Chivalry to your life, to be happier and enjoy more abundant success. Go to ‘Legendary Leaders: Answering the Higher Calling‘ Radio Show this Tuesday at 1:00 pm PST, 4:00 pm EST

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