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5 Tips for Effective Content Marketing

Posted by Felix Assivo on
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Business
5 Tips for Effective Content Marketing

Want better content marketing, then try these tips below and start getting more business today.

Think Beyond the Blog

One of the things you should be doing is thinking outside of the blog. While blogging is one of the most effective ways to reach your target audience, it’s not the only thing you should be focused on. People are constantly changing the way they consume content. To effectively adapt, you’ll need to embrace more than a single method of delivering content.

While it can be a daunting task for a lot of people, video content can be a great way to expand your reach. A report by Hootsuite noted that YouTube was able to pull in 2 billion monthly users monthly. By crafting quick and concise videos, you can create content that is easily digestible, compelling, and shareable. For content marketing help get in touch.

Properly Segment Your Audience

You’ll find that you have a lot of different types of people that make up your audience. A lot of these people will be viewing your content for completely different reasons. Without segmenting your audience, you will be underdelivering for some of them. You need to craft content for specific portions of your audience which is what segmenting does. That way, you can better address their needs. This will end up helping you maximize engagement with your content.

For instance, you might find that the content that resonates with brand new subscribers is completely different from existing subscribers. You need to figure out what each segment wants and craft content that speaks directly to them. One of the best ways to do this is by leveraging an email marketing tool. That makes it very easy to segment your audience correctly.

Create Infographics

Everyone has those moments where they skimmed through an article or even read through an article and still didn’t find the answer they were looking for. This is something everyone does. This is where infographics can help. A lot of people love the visual aspect of infographics. It breaks things down into an easy-to-read and easy-to-digest manner. With an infographic, you can increase engagement and help your visitors get what they were looking for out of your content.

If you are doing a blog post that incorporates a lot of data and non-visual elements, you’ll want to use infographics to make it more engaging and more fun. There are plenty of different infographic tools you can use to accomplish this.

Optimize the Headlines

Whenever someone goes to Google to complete a search, they are looking to get their answers. Nice web design is worth nothing – your headline is one of the main things that acts as an attention grabber. You want a good headline that drives people to your site. Try to create a headline that is well optimized to deliver what the prospective visitor is seeking.

By doing your research and figuring out what your competition is missing on, you should be able to create headlines that fill the gap. A lot of people aren’t going to continue reading your post if it doesn’t get straight to the point of why they landed on your site, to begin with.

Understand the Data

While the analytics of your site may seem incredibly boring, unnecessary, and overwhelming – they are essential. You must not only pay attention to these metrics, but you must learn what they mean. They are going to deliver you essential information about your site that will dictate your success.

If you aren’t looking at and adapting based on what the data is telling you, it’s going to cost you. You could be spending far too much time focusing on things that aren’t as important. You could even be setting yourself up for failure. Focus on the data and understand it and you’ll have a much greater chance at success.

Video Marketing Blueprint: Video Promotion and Building Your Tribe

Posted by Editor on
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Business
Video Marketing Blueprint: Video Promotion and Building Your Tribe

So, now that you have taken the leap and entered the world of video creation, what’s the next step? How do you get your video out there and how do you get people to watch it? This week on Marketing That Won’t Break The Bank, we are going to explore the various ways that you can promote your videos and start building some momentum among your viewers, getting them to know, like and trust (and buy from) you.  Tune in Wednesday, April 25th at noon PT!

Video Marketing Blueprint: Get More Leads with Interactive Video

Posted by Editor on
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Business
Video Marketing Blueprint: Get More Leads with Interactive Video

What if you could place your call to action right inside a video?  Or sell your product or service as someone is watching your promotional video?  What if you could do this right now…today?  Interactive video is the next big thing in video marketing and it’s time to take it seriously.  Tune into Marketing That Won’t Break The Bank on Wednesday, April 18th at noon PT as we take a closer look at this technology and how you can incorporate it into your marketing strategy to generate leads, build customer engagement, and increase sales.  My guest is Dennis McMurray, VP of Business Development for nFusz, a technology company that is making interactive video available and affordable for everyone.

Video Marketing Blueprint: When To Call In The Pros

Posted by Editor on
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Business
Video Marketing Blueprint: When To Call In The Pros

Getting on the video marketing bandwagon is crucial to your overall marketing strategy.  Most of the time, producing that video is as simple as using your smart phone or digital camera and some editing software and you are on your way.  However, there may be times when you really do need to call in a professional videographer to shoot your video.

Tune in to Marketing That Won’t Break The Bank on Wednesday, April 11th at noon PT as we discuss the various aspects of why hiring a professional may be the best choice, what questions to ask when you hire a videographer, what’s involved in working with a professional as well as some tips on how to distribute your professional marketing video.  My guest is Jonathan Jenkins, producer, editor, cinematographer and owner of Performance Production Services, who has produced over 600 online marketing, event and documentary films.

Video Marketing Blueprint: Embracing Video Content

Posted by Editor on
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Business
Video Marketing Blueprint: Embracing Video Content

Do you remember when music videos came out?  They took the world by storm and became an industry standard if you wanted to succeed in the music business.  In the same way, video marketing has become an important component to every small business’ online marketing strategy.  Whether it’s YouTube, Facebook LIVE or simply a short video that you put on your website, video can no longer be ignored.  Tune in to Marketing That Won’t Break The Bank on Wednesday, April 4th at noon PT as we start our new series, Video Marketing Blueprint.  In Part 1, we’ll get a broad overview of how you can (must!) incorporate video into your overall marketing strategy and how you can use it to better connect with your customers.

The SEO Lab: How to Succeed at Off-Page SEO

Posted by Editor on
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Business
The SEO Lab: How to Succeed at Off-Page SEO

Most of the time, when we talk about search engine optimization, we primarily focus on keyword research and how to customize your website for the search engines so that your audience can find you when they are looking for your products and services.  There is another side to SEO that tends to get neglected, and that is off-page optimization – what you are doing to improve the search engines’ (and your audience’s) perceptions of you.  In other words, what’s your reputation around the internet, and what are you doing to make sure that it is positive, so that everyone gets to know, like and trust you.  Tune in to Marketing That Won’t Break The Bank on Wednesday, March 21st at noon PT as we take a look at various strategies that you can implement to help build that trustworthiness so your audience can easily find you when they start looking!

The SEO Lab: 20 Tools to Rock Your SEO

Posted by Editor on
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Business
The SEO Lab: 20 Tools to Rock Your SEO

There are a lot of moving parts to keep track of when you are building your Search Engine Optimization strategy. You can’t do it all by yourself, or you might go crazy (or at the very least get so frustrated you give up). Fortunately, there are a lot of tools out there that are designed specifically to help you with your SEO efforts. Tune in to Marketing That Won’t Break The Bank on Wednesday, March 28th at noon PT as we look at 20 tools that you can use that will help you research, optimize your website and content, and be confident that you can be found when your ideal customers search for your products and services.

The SEO Lab: The Anatomy of an Optimized Page

Posted by Editor on
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Business
The SEO Lab: The Anatomy of an Optimized Page

Search Engine Optimization is about more than just understanding the keywords and phrases your customers and potential customers are typing into Google to find your products and services.  It’s about making sure that you are taking full advantage of your website’s page design to make sure that the search engines can properly identify you as someone who offers exactly what the searcher is looking for.   Join us Wednesday, March 14th at noon PT on Marketing That Won’t Break The Bank as we look at the anatomy of a properly optimized page, identifying specifically where and how to utilize your keywords and phrases to make the search engines (and your customers) happy.

LinkedIn: Generating Leads and Becoming a Client-Magnet

Posted by Editor on
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Business
LinkedIn: Generating Leads and Becoming a Client-Magnet

LinkedIn is a powerful social networking application – one that many use when they are looking for a new job or looking to hire new people.  But it is also a great tool to help you grow your business and find not just your ideal customer, but those potential customers that are looking to buy – now.  Join us on Wedensday, March 7th at noon PT for our next episode of Marketing That Won’t Break The Bank as we explore several different ways to for you to find your ideal customers and how you can improve how you show up in searches so that they find you.  My guest is Debbie McCormick, best-selling author The LinkedIn Manual for Rookies and an expert on building your business using LinkedIn.  With her expertise, you will be attracting your ideal clients and generating bona fide leads in no time!

The SEO Lab: Search Engine Optimization Basics

Posted by Editor on
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Business
The SEO Lab: Search Engine Optimization Basics

When it comes to online marketing, our goal is to make sure that we can get the right content in front of the right person at the right time.  The key to doing this, is to make sure that your website and all your content is optimized for the search engines, so when someone begins looking for your products or services, they find you first.  Tune in to Marketing That Won’t Break The Bank on Wednesday, February 28th at noon PT as we begin to lay a strong foundation on which to build your SEO strategies.  We’ll explore what SEO is, what key concepts you need to keep in mind as you develop your strategy, and look at how to properly find the keywords and phrases you’ll use throughout your website and content.

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