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Email Marketing Mastery: The Anatomy of an Email Campaign

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Business
Email Marketing Mastery: The Anatomy of an Email Campaign

Do you know what it takes to put together a successful email marketing campaign?  There’s a lot more work involved than just putting a few lines of copy together and sending it out to your email list.  Join us Wednesday, February 14th on Marketing That Won’t Break The Bank at noon PT, I’ll walk you through a step-by-step approach to building a great email campaign – from determining the reason for sending the email and crafting and testing your message all the way through to analyzing the results and refining the process.

Email Marketing Mastery: The Power of Personalization and Segmentation

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Business
Email Marketing Mastery: The Power of Personalization and Segmentation

When it comes to email marketing, one of the most important things you need to do is to make your subscribers feel like each email is written specifically for them. The way you do this is through segmenting your email list, based on key factors that are related not only to their demographics but also to their behaviors as they interact with you. This week, we are going to explore the power of personalizing and segmenting your email list – Part 2 of my Email Marketing Mastery series.

So tune in to Marketing That Won’t Break The Bank on Wednesday, February 7th at noon PT, and get ready to take your email marketing to the next level!

Email Marketing Mastery: Setting Your Business Up for Email Success

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Business
Email Marketing Mastery: Setting Your Business Up for Email Success

The stories of email marketing’s demise are greatly exaggerated.  Email marketing is alive and well, and should be a key component to your overall marketing strategy.  Done right, email marketing is one of the best ways to move your subscribers through your sales funnel.  This week, we’ll look at some key components of building a successful email program that will keep your audience engaged, consistently add new subscribers, and artfully turn them into paying customers.

So tune in to Marketing That Won’t Break The Bank on Wednesday, January 31st at noon PT, and get ready to take your email marketing to the next level!

Blogging Bootcamp: 25 Blog Post Ideas For When You Have Writer’s Block

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Business
Blogging Bootcamp: 25 Blog Post Ideas For When You Have Writer’s Block

Let’s face it.  Our creative juices aren’t always flowing, and there are times where we just run out of ideas for our next blog post (or two, or three…).  It happens to the best of us, but it shouldn’t stop you from continuing on your blogging journey.  This week, we’re going to explore various ways to come up with new and fresh ideas for your blog – and give you some topic suggestions as well!

So tune in to Marketing That Won’t Break the Bank on Wednesday, January 24th at noon PT, and get ready for bootcamp!

Blogging Bootcamp: 15 Successful Ways to Repurpose Your Content

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Business
Blogging Bootcamp: 15 Successful Ways to Repurpose Your Content

If you are like most bloggers, you probably spend at least 2-3 hours crafting each blog post.  That’s a lot of work – and that probably doesn’t include time you take to research your topic, find images to go along with it, and put together your social media plan and other promotional strategies for that one post!  The good news is that you can get a lot more mileage out of those blog posts by coming up with a simple plan to repurpose all that great content.  This week, we’ll look at 15 simple ways to repackage and breathe new life into those old blog posts.

So tune in to Marketing That Won’t Break the Bank on Wednesday, January 17th at noon PT, and get ready for bootcamp!

The Unconventional Guide to Content Marketing

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Business
The Unconventional Guide to Content Marketing

Content marketing is key to building your audience and getting them to know, like and trust you.  But building a strong, consistent content marketing strategy takes a lot of time and effort to be successful.  In this week’s episode, we’ll explore how to put together and execute a content marketing plan for 2018 that will build and nurture your audience from being curious about your business to buying from you. So tune in to Marketing That Won’t Break the Bank on Wednesday, December 27th at noon PT.  Get ready to meet content marketing head-on for 2018!

Blogging Bootcamp:/ Building Your Content Marketing Machine

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Business
Blogging Bootcamp:/ Building Your Content Marketing Machine

It’s time to start building your content marketing machine from the ground up.  And, for many businesses, that means starting a blog and providing valuable information to your target audience on a consistent basis.  In this week’s episode, we are going to take a look at the fundamentals of blogging, why it’s important for your content marketing strategy, how to get started, and what you can expect to accomplish in the coming year.

So tune in to Marketing That Won’t Break the Bank on Wednesday, January 3rd at noon PT, and get ready for bootcamp!

Blogging Bootcamp: 20 Tools for Blogging Success

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Business
Blogging Bootcamp: 20 Tools for Blogging Success

Blogging is more than just writing an article and posting it to your blog and/or website.  You have to think about branding for your content, search engine optimization, content formatting, and content promotion – just to name a few things on your To Do list.  It may seem a little overwhelming, but if you have the right tools in your blogging toolkit, you’ll be able to automate much of these processes (or at least save some time).  In this week’s episode, we will explore the 20 tools that you can use today to make your life easier and improve the odds of your blog’s success.

So tune in to Marketing That Won’t Break the Bank on Wednesday, January 10th at noon PT, and get ready for bootcamp!

To Blog or Not To Blog By Janet Kunst

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Business
To Blog or Not To Blog By Janet Kunst

To blog or not to blog…that is the question that many small businesses ask these days.  There’s a lot of work involved in starting a blog – and maintaining it.  So much so that many will start a blog and abandon it after a few months.  Why?  Many will say that it was taking too much time, or their priorities shifted, but I’ll bet the underlying reason is that they were discouraged and frustrated that all their efforts didn’t seem to produce much in the way of results.  It’s true, there is a lot of work that goes into blogging, but in the long run, the effort will pay off in increasing your customer engagement, building your know-like-trust factor with your clients and potential clients, SEO for your website, and more.

Whether you have considered blogging, started and abandoned your company blog, or just want some new tips and suggestions to make your blog even better, then tune into this week’s episode of Marketing That Won’t Break The Bank on Wednesday, August 23rd at noon PT on the VoiceAmerica.com Business Channel:  https://www.voiceamerica.com/show/2654/marketing-that-wont-break-the-bank.  We’ll break down the concept of blogging into actionable steps that will get you up and running quickly, including a look at some of the technical aspects of maintaining a blog, how to write content your readers will love, and simple ways to share that content in multiple places for maximum exposure.

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