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Using Your Brand for Good By Frances Leary

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Business
Using Your Brand for Good By Frances Leary

In the most recent episode of The Soulcial Hour, host Frances Leary talks with Corporate Social Responsibility expert Susan McPherson. We explore the concept of corporate social responsibility and its role in business development today. Then we delve into how we can define our corporate social responsibility and use that to drive the ways in which we make good things happen – for business growth and for a wider, positive impact.

Susan McPherson is a serial connector, cause marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She’s a regular contributor to HBR, Triple Pundit and Forbes and has 25+ years experience in marketing, PR, and sustainability communications. She is a featured speaker at industry events, and she founded and hosts the bi-weekly #CSRChat on Twitter.

Currently, Susan invests in, and advises women-led technology start-ups, including ZADY, TheLi.st, Lover.ly, News Deeply, Hint Water, Apolitical, GoldBean and The Daily Muse.  She serves on the boards of USA for UNHCR, Girl Rising, a social action campaign/platform funded by Intel to expand girls’ education in the developing world, The PVBLIC Foundation and served on the board of Bpeace, a nonprofit dedicated to assisting women in regions of conflict and post-conflict start businesses from 2006-2012. McPherson was selected as a Vital Voices global corporate ambassador and was named as one of 40 Women to Watch Over 40, Fortune’s 55 Most Influential Women on Twitter, Elle Magazine’s Top 25 Women on Twitter and Fast Company’s 25 Smartest Women of Twitter.

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With Success Comes Great Responsibilities By Marcia Zidle

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Business
With Success Comes Great Responsibilities By Marcia Zidle

What does it take for women entrepreneurs to build a successful business? Is there life after you achieved your dream?  How can you use your energy and passion in other ways?  Is one way helping others with what you have learned?

My guest on this episode of The Business Edge is Sonu Ratra, Co-Founder of Akraya an IT staffing and consulting company, who shares her insights into how she built a winning culture and a Best Places to Work award. An entrepreneur with a charitable heart and a never-say-die spirit, Sonu is passionate about giving back to society. She believes that with success comes even bigger responsibilities to your people, to your community and to the environment. She has been an avid supporter for women’s empowerment and is currently spearheading an initiative called “Women Back to Work,” a workforce re-entry program.

Listen to This Podcast and Learn
* How her deep sense of commitment and social responsibility lead her to where she is today
* Why it’s critical to continually reinvent yourself and business plan to survive in the changing marketplace.
* The important of hiring the right talent from the start, rather than warm bodies, to carry your vision forward.  
* How she turned a problem – talented women who’ve been out of work for a period of time – into a new venture.
* Why culture is key and how she fosters trust, collaboration and problem solving with her people and stakeholders.

Sonu’s Success Tip: Banish Self Doubt
This is one of the biggest problems for women. When we hear negative stuff, we start questioning ourselves. The remedy is to tap into your wisdom and experience. What are they telling you? Believe in your inner voice. This will lead to deep, deep self-confidence.

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