Ever wonder who was behind power brands like CNN, Food Network,and Disney Chanel or top TV shows like Desperate Housewives,Lost, and Top Model? Our first guest was the brains behind those brands. Robin Fisher Roffer will address why you need to have a power brand and how to develop your brand. She will share some of the insider secrets and what women need to know so they can have the NO Fear Career of their dreams. Robin will give practical tips on the steps you should take to plot your success. Our second guest is a well respected and renowned magician. As a very successful entrepreneur she will share her secrets on how she has been able to be successful in the male dominated profession of magic and illusion. Misty will address her challenges and how she overcame them. Her secret formula for success may surprise you. Her formula is one that all of us can follow to reach the heights of our professional careers. This will be a show not to miss.
During the hour-long broadcast DeMarco, who has herself enjoyed twenty years of success as a business coach and entrepreneur, will interview one of the most sought-after brand strategists Robin Fisher Roffer and Master Magician/ Illusionist Misty Lee.
As founder and CEO of Big Fish Marketing, Roffer has launched, reinvented and crafted the stories for powerhouse companies like A&E, AMC, Aon, Animal Planet, Bloomberg brand, CNN, Comedy Central, Discovery, Disney Channel, Food Network, FOX, FX, History, Lifetime, MTV, Sony Pictures, TNT, and Wet N Wild Cosmetics.
Drawing on her experience creating some of the worldâs leading entertainment brands, Roffer became the pioneer of personal branding when she penned her first book Make a Name For Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success. The critically acclaimed and top selling book guides readers to build a concrete plan to find professional success by applying tested branding principals to personal image, enabling them to hone themselves as their own best asset.
Rofferâs new book, The No-Fear Career: 12 Steps to Becoming a Courageous Leader in the Face of Uncertainty, teaches readers how to navigate their career fearlessly, push through adversity and let go of what no longer works by letting intuition and personal vision be their guide.
Deanne DeMarco will be exploring Robins path to success, discovering how she managed to switch careers, walk away from a 7 figure salary developing shows like Desperate Housewives, Lost and Top Model and what lessons can be learned for other women.
Misty Lee has a number of firsts. The first ever staff Magician at the prestigious Hollywood â by invitation only Magic Castle. She is the only magician ever admitted into the Institute of Analytic Interviewing. Misty Lee underwent training alongside CIA, ATF and Scotland Yard agents with âTruth Wizardâ J.J. Newbury. Her mastery of Cognitive Interview techniques and skill for reading both Microexpressions and Body Language has enhanced her ability to deceive on stage and inspired her nickname of âHuman Lie Detector.â
Deanne DeMarco will particularly want to know how she has been so successful in the male dominated world of magic. How she overcame some of the challenges of being a female magician and why she has turned down some prestigious television opportunities.
DeMarco commented, âThe profession of magic and illusion has got to be very difficult for a woman. What have been the secrets to her success?â Deanne will be asking Misty how she has found her gigs and why she is so picky on the clients she serves. She is also interested in the team that Misty has developed and how she has used her team to drive her success. Deanne will also be asking Misty for her insights into starting and bankrolling a business; what you need to know to avoid the pitfalls and become your own success story.
Deanne DeMarco herself has used her innovative strategiesâdrawn from successful experiences as a scientist, college instructor, management trainer, Fortune 500 manager, author and entrepreneurâto help business executives and individuals break through personal and career roadblocks.
DeMarco says, âEach week I introduce extraordinary and inspiring women who may not yet be household names but are business and entrepreneurial rising stars. Robin and Misty are leading the way in their respective fields. Iâm thrilled to have them on the same show. Branding and Magic. What a winning combination.â  Tune in for the latest episode “Branding for Success and the Magical Reality” on the program âTodayâs Inspiring Womenâ airs every Thursday at noon Pacific on the VoiceAmerica Empowerment Radio.
About Deanne Demarcos
Deanne DeMarcoâs career has revolved around helping people break through boundaries and career roadblocks. She is one of the most sought after communication strategists, and business coach. She has a strong business background with expertise in medicine, education and hospitality. As a medical scientist she was on the original three-member team that first discovered the cancer link to second-hand smoke (published in the Lancet). As a corporate trainer her manager Coaching Clinic program won national recognition from Training Magazines Top 100. For more than 20 years she has helped managers and individuals advance their careers.
Today, she continues her work as an executive and individual coach. She conducts fun, interactive workshops and seminars and is a keynote speaker at business and association meetings around the world.
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