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The UK Resilience Framework, Resilience Defined, and Building Resilient Futures (w/ Robert Hall)

Posted by Alex Fullick on
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Business
The UK Resilience Framework, Resilience Defined, and Building Resilient Futures (w/ Robert Hall)

Join me Thursday, July 13/23 at 1pm EST!  I talk with long-time respected Risk Management and international security expert, Robert Hall about Resilience. Resilience – it’s not just a buzzword.

We touch on such things as:

1. Defining resilience

2. The need for societal engagement

3. Leadership

4. Risk

5. Community resilience

6. The UK Governments Resilience Framework (what it is, its strength, it’s weaknesses, and it’s future)

7. National Resilience

8. Building resilient futures

9. How volunteers can help with preparedness and response…and much more.Preparing4Unexpected-AFullick.jpg

It’s a great conversation with some very interesting perspectives many people, organizations, and community leaders may not be thinking about. Enjoy!

How to Promote Your Show on Social Media

Posted by Rachel Stapholz on
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Categories
How to Promote Your Show on Social MediaSocial media concept. Paper sheet with ideas or plan, cup of coffee and eyeglasses on desk

Many people wonder how they are going to start posting about their show, especially if they are new to social media. Marketing your show online can be intimidating when you are first getting started. But, after these ten tips, you will better understand how to promote your show on social media.

1. Figure out your target audience

  • Who is your target audience?
  • Who are you making your show for?
  • What type of person do you envision listening to your show?

Before posting on social media, you should be asking yourself these questions. If you already have a good idea of what you are going to talk about in your show, those concepts will help you target a specific audience online. Brainstorm what type of person would be interested in listening to your episodes. Based on your target audience, you will strategically pick which social media sites you will be using. Unless you have a social media team, we recommend you focus on one or two social media platforms.

2. Build your brand

If you are a business owner or have specific branding in mind for your show, there’s a good chance you already understand this tip to a T. As it pertains to social media, building your brand is essential.

Here’s a list of visual elements for your show brand:

  • Logo
  • Show name
  • Slogan
  • Colors
  • Fonts

The colors and fonts you choose for your radio show brand are what you should be using for the social media content you create. These elements play a huge part in remaining consistent and aesthetically pleasing online.

3. Time to create content

Unless you are a graphic designer, we suggest utilizing a third party platform such as Canva or Adobe Express to design content to share on social media. Refrain from frequently repeating images and ensure you are spreading out your favorite templates, so your followers don’t become disinterested with your content or think you are spamming their feed. When you upload photos to Canva or directly to social media, it’s crucial to verify they are high resolution.

Another tip is to post before and after a new episode, instead of promoting an episode once. Leading up to the episode, let everyone know what will be discussed on your show and after the episode is released, let people know how to find the episode (E.g. voiceamerica.com, Apple Podcasts, etc.).

If you are having trouble coming up with ideas, ask your audience what they would like to see from you. We recommend editing soundbites from your podcast or radio show and distributing them throughout your profile. Other engaging content includes posting quotes, videos, polls, fun facts, and much more.

4. Follow and engage with like-minded people

If you discover a profile on social media that expresses interest in similar topics, we recommend that you engage with them. Eventually, you will find a community of people who will become loyal to your podcast if you remain active on social media. Meeting like-minded people online is also a way to find future guests to feature on your show. To take it a step further, we suggest that you follow the people that are following similar accounts to yours. This is a way to gain attention from others online and grow your circle.

5. Hashtags and Tags

The purpose of hashtags is for people to easily find content that they are interested in. We suggest implementing three to five hashtags in your captions. For example, your show name can be used as one hashtag, and for the other keywords, describe what you are talking about in the episode. Utilizing trending hashtags will improve your SEO, which means your account will have a better chance of being seen when people are searching that phrase. 

Tagging your guests on social networks using the “@” symbol will help you and your guest’s profile gain exposure. A similar way to increase traffic to your page would be to take advantage of a new feature on Instagram. This new tool allows you to collaborate with other accounts, which means your post will show up on their feed as well as yours.

6. Storytelling

Telling stories in your captions grabs the attention of your audience. People are more likely to feel connected to your content if you are sharing anecdotes about yourself or your guest. Rather than solely marketing your show, you are opening the floor for discussion.

Here are some questions to ask yourself to inspire any stories you would like to share:

  • Why did you start a radio show or podcast?
  • Why do the topics you are discussing on your show resonate with you?

7. Call to Action

Another way to promote your show is by making your show page as accessible as possible. That means inserting your show page link in your caption and your profile bio. We recommend that you make the link clickable, so users can easily access your new episode or show page. Once the link is in your bio and caption, we suggest telling your followers “click the link in my bio” or “go to [insert URL] for more information.” After reading your post, users will be directed to listen to your content. We highly suggest creating Facebook and Instagram stories with your call to action, so your link will be more convenient and potentially reach more people.

8. Keep up with trends

Social media is ever-evolving, which means to continue promoting your show, you will need to keep up with the trends. Whether a new, more popular social media platform is created or there are updated tools within the social media networks you are using, try your best to stay on top of the trends.

Some of the latest trends on social media include the following:

  • Pinning a post that promotes your show to the top of your profile, so it is the first content someone will see on your page.
  • Collaborating with your guests on Instagram, so you can share content to both of your online audiences.
  • Posting episode clips on TikTok or Instagram Reels, so when the short-form video catches someone’s eye, they will feel more inclined to go to your show page.
  • Creating a Linktree with links to your episodes, so you can insert one master link in your bio and people are able to easily access your show.

9. Stream to Social Media

If you are a host at VoiceAmerica, there is a very good chance that you connect with the engineers via Zoom or another video communications provider. A great way to promote your show on social media is live-streaming to Facebook or other social media platforms while you are on air. Streaming attracts the attention of people who may be interested in your show and it is another way to get people to call into your show to ask questions.

10. Be Authentic

via GIPHY

The closer you are to being your authentic self online, the more your personality will shine through and your listeners will get to know you. If people enjoy your personality and content on social media, they are more likely to take the extra step to check out your show. To stay in touch with your listeners, record videos of yourself sharing what projects you are working on or any recent updates you may have about your show.

It is essential to understand the role social media has in promoting your show. Your presence on social media will lead to more listeners and engagement on your show. Furthermore, if you aren’t already a host at VoiceAmerica, you can look into hosting a radio show by clicking here.

The Customer Experience and Business Continuity w/ Charlein Barni

Posted by presspass on
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Business
The Customer Experience and Business Continuity w/ Charlein Barni

Join me Thursday, March 9/23 at 1pm EST on the VoiceAmerica Business Channel!

As a result of COVID, there is allot more talk and interactions between teams – internally and externally – with regards to Business Continuity, Disaster Planning, and the like. But what doesn’t seem to be talked about very much, if at all, is the customer experience, I speak with long-time BCM and customer experience specialist, Charlein Barni, about BCM and the customer experience.

We talk about:

1. Defining what ‘customer experience’ means,

2. Defining exactly who is a customer (more than you might think),

3. Internal and external organizational views and interactions,

4. What org’s sometime get wrong about the customer experience,

5. How important organizational culture is to the customer experience,

6. When an experience ends…,

7. Measuring engagement with customer experiences and how engagement is often misinterpreted,

8. The BCM lifecycle and what it contains,

9. The most important part of the BCM lifecycle when it comes to the customer experience, 10. Measuring customer experiences…and much, much more.

It’s obvious Charlein is passionate about BCM and the customer experience. Don’t miss her insights as she talks about a topic not often broached in BCM. Enjoy!

Preparing4Unexpected-AFullick.jpg

Seniors Connections Matter: Connecting Seniors Through Technology

Posted by presspass on
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Empowerment
Seniors Connections Matter: Connecting Seniors Through Technology

The impact of the coronavirus on our nation’s elder citizens has been enormous and  has highlighted the disconnect elders experience from family and loved ones. Directives from the Centers for Medicare and Medicaid Services (CMS), the Federal agency that oversees Nursing Homes, is that all visitation is to be restricted, exceptions noted in the case of end-of-life or comfort-care. This has resulted in nursing home residents being isolated from families and loved ones.  Family members and loved ones are also increasingly concerned about their loved ones, knowing all too well that their presence plays a key role in their ability to  advocate to for their loved ones  care. As we move forward from the virus, and the possibility of easing restrictions for in-person family nursing home visits ensues, the need for families who live a distance from their loved ones residing in nursing homes having access to virtual visits should not be any less of a priority.

We all need and crave connection, especially with loved ones, and now more than ever.  Understanding that need, the Centers for Medicare and Medicaid Services,  has urged facilities to facilitate visual connections between residents and their loved ones. Many residents do not have mobile devices to establish these connections or, if so, need assistance to use them. Of the 15,600 nursing homes, the vast majority of facilities may not be equipped with a sufficient number of devices to enable residents and families/loved ones to have frequent virtual visits, especially since many facilities have upwards of 200, 400, and 500 residents.

Nursing home residents are isolated, lonely and understandably frightened. The stress from prolonged isolation is documented and can be considered equivalent to smoking 15 cigarettes/day. It impacts anxiety, sleep disorders, falls, cognitive decline and symptoms of depression.

Of all the states, Florida took swift action in mid-March to ban visits to nursing homes in an effort to manage the spread of the virus. Now, Governor Rick DeSantis, in a May 26th Forbes magazine article,[1] suggests that “we must restrict visits to nursing homes by family and friends for at least the next several months, with the possible exception of those who can prove that they are not actively infected with the novel coronavirus”. If this suggestion becomes a reality, residents and family members may not be able to have valuable in-person visits in the foreseeable future.

Please think about the mothers, father, grandmothers, grandfathers, sisters, brothers, uncles, aunts, in the nursing homes all across the United States and Donate Now. A Nursing Home resident and Family member/loved one will thank you.

“Nursing Homes have been my life’s work. Seeing the pervasive loneliness and isolation nursing home residents experience as a result of being disconnected from their families and friends is heartbreaking. It’s important for me to find a way to bridge that gap.”

PLEASE HELP US!! Visit Senior Connections Matter, Connecting Seniors Through Technology https://www.gofundme.com/f/senior-connections-matter

 

[1]Roy, A. The Most Important Coronavirus Statistic: 42% of U.S. Deaths Are from 0.6 % Of The Population, Forbes, May 26, 2020.https://www.forbes.com/sites/theapothecary/2020/05/26/nursing-homes-assisted-living-facilities-0-6-of-the-u-s-population-43-of-u-s-covid-19-deaths/

Aspirations – Making the Pivot

Posted by presspass on
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Business
Aspirations – Making the Pivot

This is a guest blog by Greg Moran as a companion to the Voice America show aired on September 4, 2018, Leadership Happy Hour: Aspirations- Fuel for Results. This show was a conversation with Greg Moran and Terri Bettinger with host Maureen Metcalf.

During that episode, we explored ways that aspiration affects outcomes – particularly as it relates to people in their careers. What people believe is possible in their lives has a huge impact on what they end up getting accomplished. Our dreams/vision statements/goals (pick your word) initiate the creative tension in us that drives us forward until we achieve. In the words of Johann Wolfgang von Goethe: “Whatever you can do or dream you can, begin it; boldness has genius, power and magic in it.”

As a follow on to this discussion, I wanted to illustrate using my own life as an example. In May of 2016, I left a highly compensated job at a Fortune 100 company. Over the ensuing months, I did some consulting, began working with a fledgling startup and did the normal headhunter thing. I ended up picking 2 companies to interview with and received C level offers from both, the lower of which was a 30% raise from what I’d been making in my last job. I ended up turning down both job offers and taking a 90% pay cut from what I could’ve been making to join the fledgling startup. This seems like an odd move for a 51-year-old at the peak of his earning curve. So why did I do it?

Aspiration, of course!

How can taking a pay cut and giving up all my resources as a C level exec be aspirational? Seriously, I went from having 2,000 people on my team (my team was large enough that I had a group that did nothing but report the operational data from my shop) to being one of the people that regularly take the trash out at a startup.

For me, it is all about learning and growing. As I evaluated my future back in the summer of 2016, I realized that going back into a corporate role was not going to teach me anything – in fact the reason I got the offers is because I knew the answers to all the questions the CEO’s threw at me. I found I was experiencing a strong allergic reaction to re-entering the corporate world with little hope of growth.

What excited me about the startup, now known as Wiretap, was the chance to not only work on a worthy product with a small group of people I trusted and shared values with, but also the chance to learn and grow. I was energized by the challenge of re-inventing myself as a professional who knew how to start a company and build a value chain from scratch. I was energized by the challenge of completely re-booting my professional network from a bunch of corporate staffers and the people that sold stuff to them to the people who fund and grow companies. I honestly knew nothing meaningful about that world.

The key to this was finding both courage and humility. The courage was about believing – aspiring to successfully launch a company. The humility is about accepting the reality that any prior success or power/resources tied to my past positions and success were almost completely irrelevant in this new context. On top of that, I had to re-create all my mental models about risk, leadership, capital deployment, etc.

So, how’s it going? IT.HAS.BEEN.AWESOME! …not because I’ve achieved some big pay day (that is not my goal – I would consider this pivot a staggering success if I broke even on my corporate career), but rather because I found once again the joy and power of aspiration when you don’t know the answers or even the destination. The power of not knowing the answers but believing you can find them. Feeling compelled to work hard to find the answers – not because they seem impossible (though sometimes they do), but because you believe in your soul that they are possible. Embracing the pressure of knowing that if you don’t solve the problems you face, then a lot of people you are on this journey with won’t get to experience the high of doing something that very few people truly get to do. We are giving life to a new organization – a community that has a unique culture and a set of differentiated capabilities that has never existed in the world before!

I’ll pause there with this story, because there are many chapters to write and I must get back to work! If you are still unclear of the message, go back and re-read the Goethe quote 3 times. Cheers to a 2019 filled with aspiration in your life!

As a reader of this blog and listener to the interviews, please consider enrolling in one of the innovative leadership online leader development program. For additional tools, we recommend taking leadership assessments, using the Innovative Leadership Fieldbook and Innovative Leaders Guide to Transforming Organizations, and adding coaching through our online innovative leadership program. We also offer several workshops to help you build these skills.

About the Author

Greg Moran is a C-level digital, strategy and change leadership executive with extensive global operations experience. He is the COO of Wiretap in Columbus and sits on the board of Koios Medical in NYC. He led corporate strategy for Ford and designed the plan that Alan Mullaly used to turn around the company. Greg held C-level IT positions in app dev, infrastructure and core banking applications at Ford, Nationwide Insurance and Bank One/JPMC, respectively. He began his career in consulting with Arthur Andersen/Accenture, working across industries with ~100 companies over the course of a decade. He is passionate about leadership and culture and teaches part time on the topic at Ohio University.

Building a Brand Ethos – It’s Personal

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Business
Building a Brand Ethos – It’s Personal

This week’s episode of The Brand Ambassadors continues the discussion of workforce engagement and motivation. Hosts Merritt and Gary welcome guest Jeffrey Candelaria of Konnection Now. Jeffrey helps businesses get the most from their employees by deploying Authenticity and Action. We’ll talk about how to demonstrate executive commitment, foster employee buy-in, and drive improved operations through authentic communication.

Join us at 9 am EST this Friday for The Brand Ambassasors!
www.voxoptima.com
www.KonnectionNow.com

Win More Business with guest Phil M Jones By Chris Cooper

Posted by Editor on
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Business
Win More Business with guest Phil M Jones By Chris Cooper

Would you like to win more business? Are you letting countless opportunities pass you by due to a fear of being too pushy? Whether you are a sales person or in a non-sales role, we all have to sell. During this interview, I will be talking with Phil M Jones, best-selling author, multiple award-winner and one of the most sought after speakers and sales trainers. From training more than two million people worldwide to coaching some of the biggest brands in the world, Phil’s mission to “teach the world to sell” has resulted in his expertise being globally recognized. Phil is also a really inspirational person who has created a fascinating life living between the UK and US. Whether you are experienced in sales or a non-sales person, join us for what will be a very valuable, thought provoking interview. More about Phil M Jones: Best-selling author, multiple award-winner and one of the most sought after speakers on the circuit, Phil M Jones is highly regarded as the world’s leading sales trainer. From training more than two million people worldwide to coaching some of the biggest brands in the world – Phil’s mission to “teach the world to sell” has resulted in his expertise being globally recognized. By teaching audiences how to use particular word patterns and showing them exactly what to say in order to work a06round difficult situations, Phil’s able to help non-sales people to increase their activity and have more of the right conversations to generate more of the right outcomes. Having won multiple awards including the prestigious Sales Trainer of the Year in 2013, Phil’s written a series of best-selling books and has a number of online training programs that have enrolled tens of thousands of members. This show will be airing live on 9th June 2017 at 8am(PT)/11am(EST)/4pm(GMT). To listen please visit http://www.voiceamerica.com/show/1959/

The Business Interpretation of Performance: ENGAGEMENT – “The MAGIC of the Martial Arts of Business Series

Posted by Editor on
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Business
The Business Interpretation of Performance: ENGAGEMENT – “The MAGIC of the Martial Arts of Business Series

In this path of understanding how to apply Martial Arts principles into our business leaves, we need to know what engagement is and how to bring it into our companies and team members.

Engagement can take many forms and as we advance in our deepest knowledge of what we do, we have to learn how to focus, how to make it happen, how to create an engagement environment and above all, how to inspire creativity from our people.

This is the third part of what Winston Price and I have called ‘the Martial Arts of Business Series’. From the concept of intent to mind-shift we now come to learning how to be and become engaged. In other words, we will learn how to create an engaged organization.

It is very important to anticipate and understand the market place and our businesses; as a result, we need to change our attitude, our vision and our Mind. Thus engaging better we can change our mindset and improve our performance.

As we know, Martial Arts are systems and traditions of combat practices, which are practiced for a variety of reasons: self-defense, competition, physical health and fitness, entertainment, as well as mental, physical, and spiritual development.

Business and Entrepreneurship, on the other side, are a combination of creative activities that bring out innovation, competition and practices that generate the new ideas and concepts that bring us the best products and services into the market place. Combining them will require discipline, persistence, skills and a creative artist view.

And we will be doing all of this focusing on performance, empowerment, motivation and a defining mindset in order to create a stronger level of ENGAGEMENT in our organizations.

Develop the “The MAGIC of the Martial Arts of Business Series”.

Performing at Your Best: Mindset Evolution:
When we talk about Business or entrepreneurial success, we might not be really sure what it is or how to define it; and this will prove to be critical. You need to know where you are today and where you are going; then, figure out your plan to get there.

Whether you have been in business for years or you are a start-up, things look harder and more difficult than what you originally thought, take more time and might have a bigger cost than planned. Your three main resources: time, team and money will be tested over and over again. What you need to do here is to understand what makes you apart, what is important for you and your company and how can you start redirecting some of the approaches and ideas you have been using in the past.

This actually is the number one critical issue for all people and companies that do need to change: adapt and be flexible. This implies realizing the need to adapt to the changing business environments, looking at the trends in the market and your industry, while improving some of the important areas (if not all) in your company.

When you do it, something starts to happen and suddenly there is a better flow of energy, new ideas start to flourish, a more dynamic team takes action, goals are reached and visions are aligned. In all, you, your staff, team members and your company start talking about success and what it would mean to be successful (and yes we know we all measure Success in a different way).

There are many definitions on business success and in this program we will be discussing some ideas that will allow you to understand some of the Key Elements to Entrepreneurial Success.

www.luisvicentegarcia.com
www.entrepreneurperformance.com
http://performingatyourbestmindsetevolution.blogspot.com/

ENGAGEMENT: The MAGIC of the Martial Art of Business Series Part #3

Posted by Editor on
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Business
ENGAGEMENT: The MAGIC of the Martial Art of Business Series Part #3

ENGAGEMENT: The MAGIC of the Martial Art of Business Series Part #3

We already know that creating an excellent team requires dedication, training, commitment and a shared vision. We also need to engage our team members and align them with what we, as managers or business owners, want to achieve in our companies. We need to learn how to engage our employees so they become team members; how we change their mindset so they work on improving on a continuous basis and how to include a new level of thinking and creativity into what they do. At the end, we have an engaged team that delivers better products and services. This is what we all need to achieve. As we know, Martial Arts are systems and traditions of combat practices, which are practiced for a variety of reasons: self-defense, competition, physical health and fitness, entertainment, as well as mental, physical, and spiritual development. Business and Entrepreneurship, on the other side, are a combination of creative activities that bring out innovation, competition and practices that generate the new ideas and concepts that bring us the best products and services into the market place. Combining them will require discipline, persistence, skills and a creative artist view. And we will be doing all of this focusing on performance, empowerment, motivation and a defining mindset in order to create a strong MIND-SHIFT. Join Winston Price and Luis Vicente Garcia in this second part of the “The MAGIC of Martial Arts of Business Series”, as we explore how ENGAGEMENT will be a crucial part of your growth and success and we will guide you to create Magic in your company and develop “The MAGIC of the Martial Arts of Business Series”. About Winston Price: Winston Price, Senior Executive Producer, has over 20 years of marketing, advertising and public relations experience. He began his business career in 1995 and is a graduate of Indiana University Bloomington. Winston also is a master martial artist and personal trainer with over 25 years of knowledge and experience. Winston runs his own school, Internal Magnification Martial Arts, where he focuses on helping people reach their personal goals of health and fitness via At-Home personal training with martial foci of Taekwondo, Tai Chi Ch’uan, Hapkido and Ba Gua Zhang. As a senior executive producer for VoiceAmerica, Winston utilizes his skills in business and personal training to help new and existing hosts maximize their opportunity with the VoiceAmerica Talk Radio Network by supporting his hosts with the complete business and personal aspects of creating and developing their show. Winston believes that each host brings their own flavor to the Network. By properly coaching and motivating his hosts, they are able to produce THEIR show with THEIR style and THEIR passion being at the forefront of every broadcast. Broading their engagement. [Connect with Winston on LinkedIn HERE: https://www.linkedin.com/in/winstonprice] Connect with host Luis Vicente Garcia on: www.luisvicentegarcia.com www.coachluisgarcia.com www.coachluisvgarcia.com http://entrepreneurperformance.blogspot.com http://motivandoelfuturo.blogspot.com

Engagement

5-Keys to Better Engagement! by Luis Vicente Garcia

Posted by Editor on
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Business
5-Keys to Better Engagement! by Luis Vicente Garcia

There are a few concepts in management and leadership that will constantly make an important difference in your company. They are teamwork, strategy and vision. Companies as we know are formed by groups of people with complimentary knowledge and abilities who interconnect daily.

As leaders and managers we strive to make our teams better, to be creative, to improve performance and to reach excellence. And in many cases it comes as a result of high level engagement.

Engagement is an emotional connection between the employee and the organization. It comes from trust, better communications, abilities, contributions and a series of high key elements that combine together and will help every organization improve, adapt and change with flexibility.

Join me on this interesting program as I interview business coach and corporate trainer Hans Trupp, as we discover the 5-keys to better engagement.

Hans Trupp
About: Hans Trupp
Hans is an expert in the areas of professional development, corporate training and business coaching. He is an experienced entrepreneur, sales executive and outdoor educator who is dedicated to giving back to the community.

Based in Vancouver, Hans is fully committed to building leaders and growing businesses by evaluating what makes them unique. He is passionate about training and coaching using the time-tested and proven materials and is motivated by working with clients and colleagues to implement solutions.

With a coaching philosophy grounded in the key fundamentals of business and leadership, Hans specializes in being a catalyst for coaches, business owners, executives, and their teams. By working with Hans, you will set and reach goals for the highest levels of personal and professional success.

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