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Mom Entrepreneur: Raising a Family and a Business By Marcia Zidle

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Mom Entrepreneur: Raising a Family and a Business By Marcia Zidle

Why would a mom start a family and a business almost simultaneously? There is a saying…Necessity is the mother of all inventions. The reality is that moms and dads are often faced with everyday parenting challenges that bring ideas to their minds on how to make it or do it better, easier, less expensively. Here’s how an idea turned into a series of products which turned into a family business.

My guest on this episode of the Business Edge Andrea Thomas, Owner and Creator of the ScratchMeNot. The parenting challenge that started her entrepreneurial journey was designing a product to prevent her daughter from damaging her skin by constantly scratching her eczema. Andrea will share how she is making her product visible to the masses as well how she navigates these two very different world…mom to 4 kids and business owner growing a company.

Listen to this Podcast and Learn
* Why you must be strategic when selecting the right product or service to bring to the marketplace.
* How she’s making her children part of her business educating them in business 101 so they won’t feel left out
* The identity crisis and other challenges she tackled transitioning from a corporate career to being an entrepreneur
* Her preparation for the growth of ScrathMeNot: hiring the right people, creating a * culture, building a management team
* How to deal with your spouse becoming part of “your” business: The solution regularly negotiate roles and responsibilities

The key take away: Before taking the leap, know what you’re getting into. Talk with other entrepreneurs and ask lots of questions. Get past surface answers. Really find out what the challenges are, how they dealt with them, their lessons learned. Get a variety of opinions and insights. Take it all in and then decide if it’s right for you. She realized that she should have done more research especially when expanding her product line and finding suppliers

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Enthusiasm, Family Business, Overcoming Negative Reviews

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Enthusiasm, Family Business, Overcoming Negative Reviews

Cynthia Brian- head shot

with Cynthia Brian and Heather Brittany on StarStyle®-Be the Star You Are!® Radio brought to the airwaves under the auspices of Be the Star You Are!® 501 c3 charity, LIVE, since 1998.
This hour is fun, informative, and lively. Join us!

Why is enthusiasm contagious? What puts a bounce in your step? What helps you bubble over like champagne? Find out when Chief Enthusiasm Officer of Starstyle® Productions, llc, Cynthia Brian shares personal experiences and her Gift of Enthusiasm chapter from her award winning book, Be the Star You Are!® 99 Gifts for Living, Loving, Laughing, and Learning to Make Difference.

How do you avoid common pitfalls of running a family business? When you colleagues are family is the dynamic cohesive or more like dynamite. Tips on collaborating and finding balance instead of competition will be defined.

Should you respond to negative reviews? What do you do when someone bashes your product, service, or personality on social media. We’ll look at empowering ways to respond to turn a negative into a positive.

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The award winning positive talk radio program, StarStyle®-Be the Star You Are!® broadcasts on the Voice America Empowerment Channel LIVE every Wednesday from 4-5pm Pt/7-8pm ET.  Cynthia Brian and Heather Brittany are the Mother/Daughter dynamic duo who have been co-hosting this program live weekly since 1998 bringing upbeat, life enhancing conversation to the world. With Cynthia’s expertise in interviewing the trailblazers, authors, and experts and Heather’s healthy living segments, these Goddess Gals are your personal growth coaches helping you to jumpstart your life while igniting your flame of greatness.
Brought to the airwaves under the auspices of the literacy and positive media charity, Be the Star You Are!®, each program will pump your energy to help you live, love, laugh, learn, and lead.

Tune in the Power Hour every Wednesday from 4-5pm PT/70-8pmET and join our empowerment party.
For photos, descriptions, links, archives, and more, visit http://www.StarStyleRadio.com.
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