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Considerations for Scaling

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Business
Considerations for Scaling

This week’s article is by Greg Moran, a C-level digital, strategy and change leadership executive with extensive global operations experience.  It is a companion to his interview on Innovating Leadership, Co-creating Our Future titled What Leaders Won’t Talk About When Scaling a Business that aired on Tuesday, January 11th, 2022.

No cute titles, no click-bait tag lines – just an honest conversation about some of the things I’ve learned from creating, launching and getting through the first couple of stage gates on scale.  I spent most of my career working at big companies like Bank One (Chase), Ford Motor and Nationwide Insurance either to transform to meet competitive pressure or maintain the status quo of a business model that hasn’t changed since before I was born.  Starting a company is way more fun, but much of my experience did little to prepare me for the challenges of actually going through the process in a leadership role – kind of like how watching the Tour de France on TV does little to prepare you to ride your bike 100 miles in a day.  For this blog, I’ll summarize the headlines that we cover in the accompanying podcast.  I encourage you to listen so you get the nuance of what the words mean because they can look obvious on paper without hearing the dialogue.

Back Office

The thing about back-office investment is that you don’t want to make the investment until you need to, but when you need to, it’s usually painful and distracting – like changing the tires on a car that’s going 70 mph.  The trick of it is to be ahead of the curve, but not too far ahead of the curve.  One of the things that I’ve found useful is to remember 2 things:

  • “Skate to where the puck is going to be, not where it has been.” – Wayne Gretsky
  • Tech costs a lot less than people do, so get on platforms that will make sure your back office stays off the critical path of your growth, otherwise you will have to compensate with people.

DEI and ESG

Nobody wants to talk about this because they are afraid of getting canceled or saying the wrong thing and getting attacked.  There are some cold hard truths you need to know about this space if you are starting a tech company (and many other types of companies as well):

  • The talent pool of people that can tolerate the perceived risk of a startup is not as diverse as the general labor pool.
  • The talent pool of people that are experienced in the functions you need to fill AND have start-up experience is even less diverse, and you rarely have the luxury of time to go find that unicorn.
  • The people who are attracted to the risk profile of the startup world expect to be compensated with equity in a way that rewards them for the risk and have little practical interest in the other ‘equity’. Everyone has a good set of talking points these days, the expectations remain (I’m living this now, even though we are well beyond the risk-equity phase of growth).
  • Your ability in the early days to create ESG metrics will be limited and probably irrelevant.

So what does this mean for you?  My suggestion is the following:

  • Have a clear set of principles on DEI and ESG that guide the company’s decision-making and are very transparent to the board, the leadership team, every employee and every prospect.
  • Back up the principles opportunistically at every turn, without compromising the integrity of your commitments to existing employees and investors. In the early days, compromises on competence will stick out like a sore thumb and may kill the company if the role is important enough.
  • Rely on advisors to help bolster/refine the thinking of the team over time.
  • As soon as you can begin to build a pipeline, invest in talent resources that have the clear accountability to do so.
  • Use search firms to amplify your reach to great diverse candidates.
  • Insist on equally engaging events and practices within the company.
  • Don’t virtue signal with grand statements that you can’t back up and just invite criticism and ‘got Chas’.

Space and People

Scaling and Covid combined have raised some interesting questions on space and people.  As you grow, does your philosophy on space and employee experience change?  Is remote your new operating model – going full virtual?  How do you handle in-person collaboration when it benefits the company and/or the process and/or the individuals who may desperately want to have and build personal relationships?

I think any singular answer to this question would end up being a ‘one size fits none’ solution, so I’ll stick to some principles we have embraced (for now) in light of the ever-shifting landscape in which we all find ourselves:

  • Don’t be definitive and don’t show a preference for remote vs. in-person. If you really want to allow either to give you access to more talent and allow you to grow faster (or whatever reason), then truly embrace and invest in both.
  • Model both from a leadership standpoint, even if you have a strong preference. Your modeling will empower.
  • Make in-person compelling – give people a reason to come in, regardless of the frequency.
  • Do the same for remote – support the gear that makes it a great experience for the remote employee and those they interact with. Provide stipends and perks to enhance the remote experience.  Create quality virtual events – serious and fun.
  • Communicate and get feedback as the game changes.

Value Chain Balancing

As you scale a business, maintaining balance throughout your value chain is essential.  You really are only as strong as your weakest link and if you are over-invested in one element of your business, but constrained in another, you are just wasting money.  One of my friends that had exited a start-up gave me some great advice as we started our company.  ‘Never confuse having a product with having a company’, he said.  It was brilliant advice and has value chain balance at its heart.  If you build a better mousetrap, the world will not beat a path to your door.  In fact, the world will probably never know you exist.  If you have no pipeline, hiring people to close deals is a waste of money.

Pay attention to and build specific metrics around your funnel – know the numbers for you and for your industry and stay on top of it!  Keep the operations functions off your critical path by making sure they have the capacity to support your growth – HR, Finance, Facilities, etc.  Force business case discipline on your product and engineering functions (which is not to say don’t place bets, but the business cases force the homework to be done and give you data on which to base the bet, which will lead to better decisions and board-level buy-in).

Avoiding Distraction

One of the most insidious things that can happen as you scale is that the world will want to talk to you and your team about your success.  The temptation to do so is pretty irresistible and you should fight it aggressively.  When you start up the steep scaling curve is when the company needs focused leadership the most.  I’ve seen great young companies and budding CEOs get totally derailed by the seduction of publicity that makes them feel good but does nothing for the company, its customers or its team.  Do a couple of carefully curated and well-managed events per quarter and stay focused on your broader objective.

I hope this practical approach is useful.  I’m not looking to impress you with clever aphorisms (I have a bunch that perhaps I’ll drop in another blog someday), but rather to give you some super simple, easy-to-implement concepts.  Upward and onward!!

To become a more innovative leader, you can begin by taking our free leadership assessments and then enrolling in our online leadership development program.

Check out the companion interview and past episodes of Innovating Leadership, Co-creating Our Future, via iTunes, TuneIn, Stitcher, Spotify, Amazon Music, Audible,  iHeartRADIO, and NPR One.  Stay up-to-date on new shows airing by following the Innovative Leadership Institute LinkedIn.

About the Author

Greg Moran is a C-level digital, strategy and change leadership executive with extensive global operations experience. He led corporate strategy for Ford and designed the plan that Alan Mullaly used to turn around the company. Greg held C-level IT positions in app dev, infrastructure and core banking applications at Ford, Nationwide Insurance and Bank One/JPMC, respectively. He began his career in consulting with Arthur Andersen Accenture, working across industries with 100 companies over the course of a decade. He is passionate about leadership and culture and teaches part-time on the topic at Ohio University.

Sustain Business Growth, Build Relationships, & Watch Out for Tax

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Business
Sustain Business Growth, Build Relationships, & Watch Out for Tax

Growt business.jpg

The number of businesses that fail in the United States is staggering. How does a business survive the two, three, five, and 10 year time horizons? Building relationships will help to empower you to feel confident about business growth. We will discuss strategies small businesses can use to safeguard and to hedge their bets, during start-up or to get past the two-year hurdle for sustainable growth. Learn how small businesses can be resurrected after stalling or losing market share. Do large companies have an advantage? Can even a small company use outsourcing? How do taxes come into all this? We will discuss how small business can compete and thrive by simply changing their thinking and developing the right relationships.

Click here for the fast paced information

Your 5 Best Options for Stock Investment

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Business
Your 5 Best Options for Stock Investment

Looking into investing in the stock market? Here are some great tips for doing so.

1.      Growth Stocks

Growth stocks are a very appealing option for investors. As the name implies, these stocks should see significant growth, which means the return on investment will be higher. Many growth stocks are in the tech sector, but there are other options as well. Typically, profits go straight back to the business. That means that dividends aren’t paid out until after the growth starts to slow down.

There are definitely risks associated with growth stocks. Typically, the cost of these stocks is high when compared against the company’s earnings. If a recession hits, or if there’s a bull market, it won’t take long for these stocks to build value. The popularity of these stocks can evaporate overnight. Still, it’s common for growth stocks to perform very well.

If you plan on buying growth stocks individually, you’ll need to investigate the company before making an investment. This can be time-consuming. Furthermore, it’s important that your risk tolerance is high enough to compensate for the volatility of these stocks. Alternatively, you should make sure you’re willing to hold the stocks for a minimum of three years.

How the Risk compares to the Reward: Since investors pay a premium for growth stocks, they tend to be high risk. When the stock market is on the decline, these stocks can lose significant value. Still, many of the most successful companies in the world, like Amazon and Facebook were high-growth. If you’re able to invest in the right stocks, you could enjoy massive rewards.

2.      Stock Funds

If you don’t want to put time and energy into investigating stocks individually, you may want to look into some sort of stock fun. Both mutual funds and ETFs are worth considering. If you’re able to invest in a highly diversified fund, you’ll be able to put money into a number of high-growth stocks. However, since you’ll be investing in a set of companies, you’ll be taking on less risk than you would with individual stocks.

This is one of the best options for investors that want to see significant returns, but don’t want to spend all their free time on investing. There are other benefits associated with stock funds as well. Since you’ll receive the weighted average of all stocks within the fund, you won’t have to deal with the same level of volatility you’d experience if you put money into a handful of stocks or small investment trust.

Your stock fund will be subject to more volatility if you choose a fund based on a single industry. As an example, if all of the companies in your fund are a part of the automotive sector, the value of your fund will rise and fall along with oil prices. Diversified stock funds are generally your safest bet.

How the Risk compares to the Reward: It’s easy to invest in a stock fund, and it’s a great way to mitigate risk. Still, it’s not unusual for funds to see significant movement throughout the year. In years with more movement, gains or losses could be as high as 30%.

Overall, a stock fund is much easier to keep track of than individual stocks. Furthermore, since you’ll have investments with different companies, you’ll see more reliable returns. There are many benefits to putting money into a stock fund. Take a closer look at some of the top index funds in the post covid landscape.

3.      Bond Funds

Bond funds consist of bonds from several different issuers. ETFs and mutual funds can both be bond funds. In most cases, these funds are distinguished by the kind of bond within the fund. Factors like the issuer, the risk level, and the duration are all considered. If you want to invest in a bond fund, you’ll have many different options.

If a bond is issued by the government or a business, the owner will receive a specified amount of interest each year. When the bond reaches the end of its term, the principal will be repaid by the issuer. The bond can then be redeemed.

Bonds are already a low-risk investment, and a fund provides a greater level of security. Funds could include bonds of many types and from a range of issuers. This diversity means that a portfolio won’t see a significant decline if a single bond defaults.

How the Risk compares to the Reward: Bonds can see changes in value, but with a bond fund, there’s much more stability. There may be some movement along with interest rates, but bond funds aren’t very volatile. When compared against stocks, bonds are already a much safer investment option. You should keep in mind that certain issuers provide more security than others. Corporate bonds carry more risk than government bonds.

Bond funds generally have lower returns than stock funds. An annual return of 4 to 5% is common, but the return could be lower for government bonds. Of course, the risk levels are lower as well.

4.      Dividend Stocks

Growth stocks have a lot of allure, but more dependable options, like dividend stocks, also have a lot of appeals.

What are dividend stocks? They’re a type of stock that provides a cash payout on a consistent basis. This is an option for a number of stocks. Dividends are more commonly seen from well-established businesses that are less reliant on cash. Older investors are often drawn to dividend stocks. Since payments are provided on a regular basis, they can be a source of income. It’s also possible to earn more than a bond would provide if you opt for stocks that increase the dividend across a period of time. One option with a lot of appeals is REITs.

How the Risk compares to the Rewards: Dividend stocks provide much more stability than growth stocks do. However, these stocks can still see dramatic increases and decreases, particularly when the stock market is turbulent. Still, since companies that pay dividends tend to be well-established, these types of stocks tend to be safer. Of course, if a company fails to earn the money needed to pay dividends, the payout will be cut, which could cause the stock’s value to drop dramatically.

What makes dividend stocks so alluring is the payouts. The best companies offer upwards of 2 to 3% in dividends each year. Beyond that, it’s possible to increase payouts by 8 or 10 percent annually for a period of time. This means you can expect a yearly pay raise. You’ll often see high returns from these stocks, but they’re still below what you would see with growth stocks. If you want a more diversified portfolio, you could also look into a dividend stock fund.

5.      Target-Date Funds

If you’re not interested in managing your stock portfolio, you might be drawn to target-date funds. Since these funds become less risky over time, you can ensure that you can depend on your portfolio when you’re ready for retirement. In most cases, your funds will be invested in aggressive stocks initially and will be moved over to more stable options, like bonds, when your target date draws closer.

These options are commonly seen in 401(k) plans from employers, but it’s possible to buy them outside the workplace. Just specify the year you plan to retire in, and your fund will do everything else.

How the Risk compares to the Reward: With a target-date fund, you’ll see many of the same risks you would see with other investment options, like a bond fund or stock fund. The main difference is that your fund will become more conservative as time goes on. Initially, your fund may be more volatile, and your earnings are likely to be higher. Later on, it will be more stable, which means your earnings are likely to decrease.

Eventually, it’s likely that your fund will underperform the stock market. You’ll see less in returns, but you’ll know that your money will be safe. However, since yields for bonds are lower than ever, there’s a chance that you could outlive your funds.

To reduce your risk, it’s often recommended that you set a date that’s at least five years past your planned retirement. That way, you’ll be able to see more returns from stocks, but you’ll still benefit from the stability target-date funds provide.

Growth and Suicide Prevention By Cynthia Brian

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Empowerment
Growth and Suicide Prevention By Cynthia Brian

 

Teens talk and the world listens every Tuesday NOON PT on the Voice America Kids Network. Produced by StarStyle® Productions, LLC and Cynthia Brian, these young adults know how to rock and express their unique views. Join the fun!

“When life is sweet, say thank you and celebrate. And when life is bitter, say thank you and grow.” Shauna Niequist

Express Yourself!’s original reporter, Rachel Glass returns to host with Brigitte Jia on the topic of growth. Personal growth and maturing go hand in hand at different life stages. Choices, decisions, situations, experiences, etc. provide important life lessons that we will remember. Author of Teach Me to Forget, Erica Chapman, writes dark, emotional novels with a burst of humor, and lighter contemporaries with smart-ass protagonists. Erica shares information about suicide prevention while talking about her life as a writer. Our  purpose in discussing the topic of suicide in a segment on growth is to shine a light of awareness on the dangers and the struggles teens experience, mirroring the purpose of the novel in delving into these subjects. In Book Smart, Maria Wong reviews her favorite coming of age novel series, Jenny Han’s, To All the Boys I Ever Loved, in which the lead character’s difficult experiences help her grow and expand her horizons.

• National (U.S.) Suicide Prevention Hotline: 1-800-273-8255

Bio: Erica Chapman

Erica M. Chapman is a young adult author who writes dark, emotional novels with a burst of humor, and lighter contemporaries with smart-ass protagonists. Her first novel, TEACH ME TO FORGET, debuts seventeen-year-old obsessive planner Ellery who tries to navigate through the guilt of losing her sister, lying to her best friend, and falling in love for the first time–all while waiting for the date she chose to die.
Erica is a member of SCBWI and a lifetime Lions and Michigan football fan who loves alternative music. She blogs, tweets, and watches various CW & Freeform shows while typing her next story on her MacBook in a Detroit Lions Snuggie. http://ericamchapman.com
Suicide Prevention Resources: http://ericamchapman.com/suicide-prevention-resources/
National (U.S.) Suicide Prevention Hotline: 1-800-273-8255

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Being You In Business with Guest Dr Dain Heer By Heather Nichols

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Empowerment
Being You In Business with Guest Dr Dain Heer By Heather Nichols

Being You and Growing Your Business!

If you are asking for growth in your business this year, are you also gearing up for more work?  What if you could actually grow your business and work less?  Or work differently?

One of the many misconceptions we have in our world about business is that hard work and that lots of work equals more money and a bigger business.  When you get to a point where you are maxed out with your time and energy, but you would like to still grow your business and income—where do you go from there?  What if you could work and create your business in a totally different way that is a lot more easeful, relaxed, joyful, and fun?  What if the growth of your business was not totally on your shoulders?

When Dr. Dain Heer discovered Access Consciousness®, he was a Chiropractor who was unhappy with his life, including in the areas of business and money.  He made a demand that things change, and he found Access Consciousness® shortly thereafter.  At the time, he disliked business and thought he was not skilled with it.  Once he started creating with the tools of Access Consciousness®, and facilitating classes all over the world, he realized that he simply had a different way of doing business that was unique to him—and that this is true for all of us!  

What if you, allowing yourself to be more of you with your business, could actually create greater growth, income, and ease than you can imagine?

Join us on Creating Beyond Reality Radio as Heather Nichols interviews Dr Dain Heer, an internationally renowned speaker and facilitator of consciousness, on how he has created a thriving and dynamic international business with ease.

More Here!

HOW “THE HONEY BADGER” LEVELED UP TO WIN GOLDEN GLOVES by Dan Hayes and Hemda Mizrahi

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Business
HOW “THE HONEY BADGER” LEVELED UP TO WIN GOLDEN GLOVES by Dan Hayes and Hemda Mizrahi

“I don’t know if you’re going to win, but I know you’ll come out of this a better fighter.” Those were the words of professional boxer Mehdi Abidi to his friend Dan Hayes, just before a Golden Gloves (amateur boxing) tournament. Dan went on to win the tournament and became a top-ranked middleweight boxer representing Trinidad & Tobago.

Unable to participate in the 2016 Olympics in Rio due to a shoulder injury, Dan shares how this remark from Abidi precipitated a turning point in his career.

“Mehdi and I encourage each other before a match. I was consistently the favored fighter, and pre-competition Mehdi would say, “You got this!” So he really opened my perspective when, for the first time, he talked about leading into the fight with the intention to become a better fighter. Don’t get me wrong. I want to win, but in my early years as a competitive athlete, I was only focused on winning, (which made me more vulnerable to fear).”

Showing up to win with the intent to grow freed up Dan to give what he refers to as “100% effort, “ earning him the nick name “The Honey Badger,” in recognition of his fearlessness.  Dan counts mental fortitude and attitude as two of his strongest suits. He talks about the importance of learning to accept failure, knowing that you’ll have the confidence to bounce back.

My conversation with Dan brought to mind the research that guides sports psychologists and coaches in working with athletes. In whichever field you strive to be perform at your best, being aware of the psychological profile and mental skills of successful elite athletes can help you to level up as Dan did.

As presented in the go-to textbook, “Applied Sport Psychology: Personal Growth to Peak Performance” (2015), top performing athletes:

• Have high self confidence and expectations of success, with a positive attitude and thoughts about performance;

• Demonstrate the ability to self-regulate their arousal (to be simultaneously energized and relaxed);

• Feel in control and are able to perform with total concentration, focusing on the present task;

• View difficult situations as exciting and challenging, maintaining a productive perfectionism (high standards                 coupled with the flexibility to learn from mistakes), and a strong determination and commitment.

• Hone these mental skills: goal setting and imagery; developing competitive plans and arousal management                    techniques; and practicing arousal management, attention control, coping, and refocusing skills so that they                become automatic.

Journaling is a core methodology used by athletes to identify the conditions that characterize and facilitate their peak experiences. It’s through this approach that sports professionals chronicle feelings associated with performing at their best, along with what they learned from these moments. They also track:

• Stressors (on and off the field), manifestations of stress (anxiety, anger, frustration, etc.), and the related impact on    their performance;

• What they need from coaches and teammates, and how they can enhance the productivity of these relationships;

• How they can increase their confidence, awareness, and concentration, and what they observe about their                      performance when they improve in these areas;

• How they can train themselves to relax quickly, tuning into parts of the body that tend to hold more tension than        other areas;

• Strategies for focusing, coping in pressure situations, and controlling thoughts (self-talk) and arousal; and

• Mental preparation to get the most out of practice time, including how they can avoid permitting personal                     challenges to affect their play.

Sports journaling involves assessing the strategies that work, and those that don’t, in order to individualize the support systems and resources that offer the most beneficial investment opportunities for the competitor. Learning is as much of a focal point in between practices, as it is during practice and during fight—or game time.

Being led by an intention to grow while showing up to win, as “The Honey Badger” says, requires you to “Fail as much as you can. If you give 100%, you’ll come out better.”  The proof is in his golden gloves.

Hemda Mizrahi is a coach and consultant to high performers like professional athletes, who wish to replicate their peak experiences and continue to serve as role models by exceling as entrepreneurs.

Dan Hayes is currently on his World Championship journey. He fights out of the world famous Wild Card Boxing Club and is launching a boxing fitness and recovery studio in Los Angeles.

More Here!

How to live in the Communications Age: a conversation with Prof. Gonzalo Aguerrevere By Luis Vicente Garcia

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Business
How to live in the Communications Age: a conversation with Prof. Gonzalo Aguerrevere By Luis Vicente Garcia

We live in challenging and fast changing times in which the evolution of technology, the digital times and the knowledge era have transformed the way we behave, we do business, learn and communicate. This is why it is very important to understand what today has been called the ‘Communications Era’.

This is part of the important issues we deal with today; but it requires that we learn, adapt and understand. The communications era is only a small part and fraction of what has been called the era of knowledge or today, the fourth industrial revolution. How do we create energy, ideas and develop the potential of our societies? How do we improve our education systems in order to grow in different and better ways?

This is the subject of this interesting show; join me as I embark in this knowledge and learning based conversation with Professor Gonzalo Aguerrevere.

About Prof. Gonzalo Aguerrevere

Professor Gonzalo Aguerrevere, an active Mathematics professor, holds an MS in Mathematics Education from the NOVA Southeastern University and an Electrical Engineer from the Universidad Central de Venezuela. He has worked as Teacher on the fields of Television, Electronics, and Mathematics where he has been able to apply the tool of “The Language of Mathematics”.

He has experience coordinating and operating activities as Manager and/or Professional Engineer on Telecommunications and applies RBM “Results Based Management” working for multinational and national private Companies, Universities, Government Institutions, and on the relationship with Chambers of Commerce and Public Organizations.

Fluent in Spanish, English and German today he lives in Miami, Fl.

www.luisvicentegarcia.com
www.coachluisgarcia.com
www.entrepreneurperformance.com
http://performingatyourbestmindsetevolution.blogspot.com/
@lvgarciag

The communications era

Can you afford to live to be 120 and Healthy? by Dr. Mary Anne Chase

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Health & Wellness
Can you afford to live to be 120 and Healthy? by Dr. Mary Anne Chase

ETC_6.2016

There is a lot of talk about longevity, the cost and availability of sick-care, advances in medical technology, the expense of those advances, who can get the necessary sick-care now, the freedoms and restrictions on living freely, and who is in charge of your health.

Most people think of medical care after they become sick. Others of us use medical, scientific, spiritual, mental and emotional knowledge to maintain wellness

There you are, standing at the crossroads in your life, wondering how to improve in all areas of your life. Do you realize that life is synonymous with growth and is something you have been doing every day since you were conceived or do you take the path that says, “There is nothing you can do about your body. Your genes dictate your future. Let’s hope the doctors and pharmaceutical companies can give you what you need to stay alive.”

This talk explores these ideas and more.

Guest E. Thomas Costello better known as Tom is the founder of Live To Be 120 and Healthy.com

For more than a dozen years he was the head of the coaching program at The Healing Codes of Dr. Alex Loyd Services.

His life-long interest in human behavior and potential has made him a devoted student and expert in the ways to develop human consciousness to higher levels. The end result of which is greater health, peace, success and fulfillment of life’s purposes.

His very wide background in spiritual studies, business and personal coaching, sales, executive leadership, and the military provides a wealth of knowledge and experience. He has been committed to understanding and helping people healing since childhood. He comes from a family of spiritually and psychically developed people.

He has studied in a college of pharmacy for 3 years, had 6 years in the United States Army and was a Captain in the Special Forces (“Green Berets”), has over 20 years in sales and sales management in a Fortune 500 companies and as a partner in a small entrepreneurial company. He started his own Church of The Healing Spirit. Tom is schooled in EFT, TAT, BSFF, P.E.A.T, Gentle Touch and Touch Assist. He is also a master at Spirit Detachment.

Tom is the author of a children’s book set:  “Johnny Proboscis and his Four Extraordinary Pals” and a co-author of “A Guide to Getting it – Abundance”.

He is a recent widow when his wife, Mary Ann died suddenly in December 2015. Tom resides in Naples, Florida and Greenport, New York.  He has 4 children and 6 grandchildren.

Your Book is your Skyrocket for Success! by Luis Vicente Garcia

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Business
Your Book is your Skyrocket for Success! by Luis Vicente Garcia

What is the importance behind a story?
And if it is your story, how valuable is it?

As successful people and professionals we have had an incredible ride, one with its ups and downs; peaks and valleys which result in many lessons learned and new experiences along the way.

A story, YOUR STORY matters to you and to all.

And this is what today show’s guest Viki Winterton has done over 25 years: helping many people sharing their stories.

Viki is the founder of Expert Insights Publishing and she has helped thousands of people become best-selling authors but more importantly, sharing their personal stories in a way that not only matters but also influences and motivates many others. This is why your story and your book can skyrocket you for success.

Join me in this very interesting program as you find out how to share your amazing story while becoming a best-selling author along the way.

Luis Vicente Garcia with Viki Winterton

My books with Viki and EIP:

I met Viki in 2012 as I became part of one of the books in the series Ready, Aim!. My first book with her and her incredible team was ‘Ready, Aim, Influence!’ (2013). Being a co-author with the likes of Marshall Goldsmith, Carlos Slim, and Viki herself has proven to be an amazing experience.

Since then I have also participated in other amazing books such as ‘Ready, Aim, Inspire! (2014)’ with Joe Vitale; ‘Voyage to Your Vision’ (2015) with Marcia Weider, and more recently in a new series called ‘My Creative Thoughts’ (2015) and the up coming book ‘My Creative Idea’, scheduled to be published in September 2016.

About Viki WInterton

Viki Winterton is founder of Expert Insights Publishing, home of best-selling and award winning books and magazines, where visionaries and those on the rise come together to create immediate impact.

Expert Insights Publishing is built on the solid foundation of over 25 years of expertise in promotion, publishing, product development, networking, and success. Fortune 100 companies and individuals across the globe know Viki for fostering powerful and loyal relationships and supporting her communities in wildly creative, unique, and wonderful ways.

Viki is also a multiple #1 International Best-Selling Author and Award-Winning Publisher, founder of Bestselling Authors International Organization, Write Now! broadcast and Write Away, Write Now!, the global community where writers find everything they need at each stage of their journey.

To contact Viki and EIP pleae visit: www.getei.com

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