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Press Release: Step-by-Step Guide

Posted by Rachel Stapholz on
Press Release: Step-by-Step Guide

Podcast and radio hosts are constantly searching for innovative methods to market themselves and their programs. Despite this, press releases remain an underrated tool for raising awareness of shows and new episodes. Essentially, a press release is a written statement that is distributed to media personnel to announce information that is newsworthy. In the case of a radio show, newsworthy topics include but are not limited to the launch of their show, featuring a special guest on an episode, and rebranding. VoiceAmerica submits hosts’ press releases to SBWire and once published, it will be disseminated to over 200 media websites. This article will delve into how to create a press release step-by-step.

Every Press Release Should Include These Elements

  • Headline: The headline should grab the reader’s attention and fully encompass the message of your press release. It is important to keep your headline short; it should not be more than one sentence. Sub-headlines are optional for hosts submitting a press release to VoiceAmerica.
  • Introduction: Begin your press release with the main reason you are creating the press release. Following the main announcement, it is crucial to include all the key information relating to the subject that you are writing about. Don’t forget your 5 Ws and 1 H! 
  • Body: After you got the main details of the press release out of the way, we encourage you to insert a quote from either the host, guest, or executive producer to incorporate other voices into the press release. The body of the statement does not need to be lengthy but try to expand on the details that you gave earlier in the press release. We suggest sharing the anecdote behind the announcement (if there is one) and give enough insight for the reader to care about the news that they are ingesting.
  • Once you have finished articulating the message, write a short biography about yourself, your guest if they are involved in the press release, your radio show and/or your company. VoiceAmerica always includes information about the network at the end of every press release.
  • Contact Information: When submitting your press release to our social media manager, ensure that you have included the contact information for whoever handles your media inquiries. Typically, if you are a host at VoiceAmerica, your Executive Producer will be the media contact, but if that is not the case, include their information in the press release. We strongly recommend that you leave out personal emails and only insert company emails.
  • Optimization: Add keywords throughout your press release to improve the likeliness of people discovering your announcement. Keywords will help boost your SEO, which is important for getting the word out there.
  • Multimedia: This is an optional step, but we highly recommend including at least one or two high-definition pictures to your press release. You can add videos or links to your press release as well. Common examples of multimedia are headshots, show images, logos, and video promotions.

We recommend writing press releases for these topics:

  • Special guests who have a large following on social media, are widely known to the public, or are an expert in their field.
  • New radio show or podcast launch
  • Book launch or book best-seller announcement
  • Major updates regarding your show, such as partnerships, featured in the media, etc.
  • Events surrounding your show or company like webinars, speaking events, conferences, festivals and more.
  • Article or magazine features

Keep in Mind

  1. A press release needs to be timely, relevant, and important. The information you are sharing in the news release should interest your audience. Don’t submit a press release on anything that isn’t newsworthy or an announcement. If there is a message you would like to share online but it doesn’t fit the press release criteria, blog posts are a successful way to do so.
  2. Keep your press release concise – your press release should not be more than a page long. Also, spell out acronyms and avoid using technical terms or jargon that someone working in a different field wouldn’t understand.
  3. Maintain an active voice to keep your audience engaged. This means that when writing the press release, you are emphasizing who is doing what in your news release.
  4. This is optional, but we recommend that you break up your press release into a few different paragraphs when you are giving separate information. 
  5. Since the press release is going out to several media sites and journalists, it is critical to make sure that you are only including factual information and reliable sources.

Press releases are an important tool for promoting your podcast or radio show. If you are thinking about writing a press release, please verify that it is newsworthy, concise, and well-written. By following the steps described in this article, you can write an effective press release that will get the attention of the media and the general public. If you need a sample or template to follow for writing your own press release, our social media manager, Rachel, has provided a document in the host portal specifically for hosts at VoiceAmerica.

Be a Goddess: 7 Characters that Make Us By CATHERINE CALARCO

Posted by Editor on
Be a Goddess: 7 Characters that Make Us By CATHERINE CALARCO

Catherine and Nadine discuss wisdom of the ages and how to master authentic leaderhsip in todays technology enabled world. We will discuss the main teachings Nadine has garnered along her journeys. She will be sharing simple tools to better decipher our complex selves and what it entails to live an authentic life.

Among others – she will share a simple blueprint to answer the question “how can I lead a meaningful Life?”; she will tell us about a creative way to look at the different characters that live in us all (our inner “RoundTable”); she will remind us of ancient Greek myths and how relevant they are to understand who we are, here and now; she will decipher current political events through the lens of ‘ancient schools of wisdom’ and timeless psychological processes taking place in all of us, no matter which culture or era in history we belong to.

Together, we review how to integrate the wisdom of the ages into the use of technology for career, family and community.  The tools and technology to empower the 7 characters and be the full goddess that we are in today’s world.

More Here!

Meet Brett and Martijn: Experts and Heretics of The Global Financial Divide

Posted by Editor on
Meet Brett and Martijn: Experts and Heretics of The Global Financial Divide

With the launch of Building Banking on Values, a new VoiceAmerica radio series I’m hosting that goes behind the scenes to tell the stories of the people, passion and positivity within the values-based banking and financing sector; I thought to introduce you to some of our guests. Listen to the show episodes right here!

Meet Brett Scott: Alternative Finance Explorer, Author and Campaigner

Brett gets involved in financial campaigning & alternative finance, blending experience in environmental & social movements, start-up business development, derivatives, blues music and economic anthropology. He’s done work on hedge funds, commodity markets, economic aspects of climate change, and socially responsible banking.

Brett wrote The Heretic’s Guide to Global Finance (published by Pluto Press). It’s endorsed by Bill McKibben of 350.org, Ha-Joon Chang of Cambridge University & Tony Greenham of the New Economics Foundation. He’s written for The Guardian, Wired Magazine, New Scientist, The Ecologist, The New Internationalist, openDemocracy and This Is Africa (Financial Times). Brett has also appeared on BBC, radio, Arte TV and various other places.

Brett is a Fellow at the WWF/ICAEW Finance Innovation Lab, an initiative drawing alternative finance peeps together. He is always keen to meet people pioneering new economic experiments. He was also a member of the start-up team for an intrepid new financial brokerage specialising in illiquid derivatives and securitised products, developing the business in the midst of the financial crisis. Brett spearheaded the creation of a property derivatives brokerage desk, as well as being involved in a variety of special projects and sales efforts with other exotic derivatives (e.g. inflation, longevity).

Back in the day Brett was also an academic. He was the 2006/2007 Magdalene Mandela Scholar at Cambridge University, working on issues related to economic crime, environmental sustainability geopolitics, and economic philosophy in international development. Brett was an analyst at a socio-economic policy institute working on the impact of globalisation on healthcare systems. He has a couple academic papers out, related to international development.


Meet Martijn Lampert: Research Director of Motivaction (The Netherlands) and Expert On The Social Rich and The Values-based Economic Divide

Martijn Lampert leads the Glocalities values and trends research program covering 24 countries and 75% of the world economy, based on interviews with more than 100,000 respondents. Lampert develops and shares breakthrough knowledge of global change, brands, generations, leadership and sustainability. In the Motivaction management team he is responsible for innovation, internationalization and trend research.

Martijn is a cross-cultural expert, a leadership and marketing adviser. He enables organisations to use social intelligence and achieve their goals in an ever changing sociocultural context.

Lampert founded the Mentality research program in values and lifestyles in the Netherlands. On June 6, 2012 Martijn Lampert was elected Agency Researcher of the Year (Bureauonderzoeker van het Jaar) at the Dutch MOAwards by a jury of experts.

Specialties: Lampert provides strategic advice and presentations to international clients in the commercial, NGO and public sectors and collaborates with universities. He frequently lectures about sociocultural trends and has published two books on generational change. Martijn guides and coaches researchers and helps them bring their results and conclusions in the spotlight.Learn more.


Don’t forget to tune into Building Banking on Values. My VoiceAmerica radio show airs on Thursdays 15:00 PDT on the Business channel. Learn more.

#BankingOnValues @CatalystWarrior @bankingonvalues @VoiceAmBusiness @ZuidDave  @Suitpossum

https://www.linkedin.com/in/martijnlampert, http://www.motivaction.nl/en, http://www.motivaction.nl/en/news/blog,https://www.linkedin.com/in/brettreginaldscott, http://suitpossum.blogspot.ca/, https://www.linkedin.com/company/university-of-the-arts-london, https://www.google.com/url?, http://www.arts.ac.uk/

Meet James and Gil: Investment Bankers With Corporate Heads and Social Hearts by Linda Ryan

Posted by Editor on
Meet James and Gil: Investment Bankers With Corporate Heads and Social Hearts by Linda Ryan

With the launch of the Building Banking on Values, a new VoiceAmerica radio series I’m hosting that goes behind the scenes to tell the stories of the people, passion and positivity within the values-based banking and financing sector; I thought to introduce you to some of our guests.

Meet James Vaccaro: Head of Corporate Strategy, Triodos Bank (The Netherlands) and Specialist in Social and Environmental Finance

James has been at Triodos Bank since 1998. He has advised on bond issues and share offers for leading social enterprises and charities, and managed equity investments in a range of early stage businesses in the organic food, recycling and environmental technology sectors.

James holds a MA in Mathematics from Cambridge University and has a Certified Diploma in Accounting and Finance. He is a Fellow of both the RSA and the Strategic Management Forum.

James started his career at Triodos Bank as Development Manager – managing marketing intelligence projects and product development before becoming a loan manager with a focus in the renewable energy sector. After some time working in The Netherlands in venture capital and microfinance, James returned to the UK in 2005, starting Triodos Bank’s investment activity and was Managing Director of Investment Management UK, incorporating corporate finance advisory services and fund management. James was also the Managing Director of Triodos Renewables plc from 2005-2012. He now leads the development of strategy across the Triodos Bank group internationally.

James has served as a member of the Investment & Contract Readiness Fund Panel and author of a report for the G8 Social Investment Taskforce. He has been a director of many green and sustainable businesses and has served on the board of The UK Sustainable Investment & Finance Association (UKSIF) and been treasurer of a local community development association in south Bristol. He is a member of the Global Steering Committee for the UNEP Finance Initiative and a director of Bristol Green Capital Partnership and Regen SW. Learn more.

Meet Gil Crawford: Chief Executive Office of MicroVest (USA), Advocate for Purposeful Capital and Investment Expert In Microfinance

Crawford is Chief Executive Officer of MicroVest. He is responsible for leading the company’s investment operations and strategy since MicroVest’s founding in 2003. As MicroVest’s CEO, he led the launch of MicroVest I, LP, the first commercial private equity vehicle focused on microfinance in North America. Mr. Crawford has over 25 years experience with microfinance institutions and capital markets across the globe.

Before helping to found MicroVest Capital Management, Mr. Crawford worked for the Latin American Financial Markets Division at the International Finance Corporation (IFC), and focused on investments in microfinance institutions. Prior to joining IFC, Gil created and ran Seed Capital Development Fund, a US based non‐profit firm, involved in creating financial instruments and attracting funds to capitalise microfinance institutions, primarily in Latin America, Asia and Africa. Prior to creating Seed Capital, Gil was the Assistant Project Director for Africa Venture Capital Project, designed to create risk capital firms in Africa.

Gil received his bank training at Chase Manhattan Bank after working in Africa for the Red Cross and State Department. He is a graduate of SAIS at Johns Hopkins University and Bates College.

Gil was an adjunct professor at Johns Hopkins SAIS from 2010 to 2014. He serves on the Board of the Tunisian American Fund, which began operating in July 2013, and of SFC, a Sub-Saharan finance company. He is also an Independent Director of American Capital Senior Finance, LLC since January 2014. He is fluent in English and conversant in French, Spanish and Swedish. Learn more. 


Oh, and don’t forget to tune into Building Banking on Values. My VoiceAmerica radio show airs on Thursdays 15:00 PDT on the Business channel Learn more http://www.gabv.org/our-news/gabv-launches-radio-series-with-voiceamerica#.VwRI40fRvg8

#BankingOnValues @CatalystWarrior @bankingonvalues @VoiceAmBusiness  @James_Vaccaro @TriodosUK

Let Your Heart Guide You: It Knows

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Cheryl Esposito welcomes Sonia Choquette, spiritual teacher, six-sensory consultant, transformational guide, & author of 19 best sellers on intuitive awakening & transformational capabilities.

Our sixth sense, intuition, is our “first sense.” It is the conscious intelligence of our heart…many of us ignore its wisdom. We disregard our knowing in favor of the facts. Urgency addicted, we miss opportunities to create connections. In our busy-ness, is loneliness; a longing to live a meaningful purpose.

We learn by doing, then by our un-doing. Sonia reached her un-doing: her brother died; 6 weeks later her father died; her marriage ended, her business unraveled.
To regain spiritual footing she chose a pilgrimage, walking Camino de Santiago, 800km/500 miles over Pyrenees & across northern Spain. Walking Home: A Pilgrimage from Humbled to Healed is Sonia’s 35-day transformational journey into her heart’s knowing.

Join Cheryl Esposito&Sonia Choquette to learn the way…into your own heart.

Bob Sima: Picking Up Where John Lennon Left Off

Posted by Editor on
Bob Sima: Picking Up Where John Lennon Left Off

bob Sima 250

Bob Sima is to music what Wayne Dyer, Don Miguel Ruiz, and Eckhart Tolle are to books and Rumi, Hafiz, and David Whyte are to poetry. He has been called “Eckhart Tolle with a guitar.” He is a “Transformational Troubadour,” a way-shower, a guide, an awakener, and a musical mystic. Through the medium of melody and message, he leads listeners to an expanded consciousness, deeper sense of connection, and inner peace and purpose. His music bridges daily life and soul consciousness, the eternal with the now. He delivers instantly accessible songs that take up residence and resonance in your soul. Don’t miss this episode of The Self Improvement Show. And, yes, we WILL play some of his amazing music.

Learn to Read the Akashic Records

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7th Wave
Learn to Read the Akashic Records

September 26 @ 6:30 pm - September 28 @ 5:00 pm | $350


edmonton Akashic600

Learn Guide Your Life with the Wisdom and Knowledge from your Akashic Records!

Taught by: Holly Hawkins Marwood – Certified Advanced Akashic Records Teacher

Where: Pura Vida Edmonton – 14920 Stony Plain Rd NW, Edmonton, AB T5P 3X8, Canada.


Friday Evening September 26th, 2014 6:30pm – 9:30pm
Saturday, September 27th, 2014 10am – 5pm
(Prerequisite: Read or listen to the CD set “How to Read the Akashic Records” by Linda Howe.)

In this course you will learn what the Akashic Records are, how to access them using the Pathway Prayer Process©, and have time in class practicing for yourself and with others. Upon completion of this course you will be certified through the Center for Akashic Studies.

SPECIAL TOPIC CLASS: Energy Healing and Ancestral Clearing in the Akashic Records.
Sunday, September 28th, 2014 10am – 5pm
(Prerequisite: the Beginning Class)

In this day long addition to the Beginning Course we will cover additional areas of the Akashic Records in greater detail to deepen your experience and confidence in working in the Akashic Records.
Pre-requisite: Beginning Certification Class

Reg. Registration (after 9/5/14): $350 USD

BRING A FRIEND: Two people register together
Reg. Registration (after 9/5/14): $650 USD




Would you like more info about these classes? Watch this video:


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Would you like more information about the Akashic Records? Read more on our website: www.soul-genesis.com/guidance/

Contact: Holly@soul-genesis.com

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