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7 Ways to Grow Your Brand On Instagram

Posted by Felix Assivo on
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Business
7 Ways to Grow Your Brand On Instagram

Are you looking to make the most of Instagram and want to use it to grow your business? Here are some clear tips you can engage with to do just that.

1.  Finding the right time to post

The time you decide to post your content is going to have a big impact on how it performs. The decision of when to post becomes overwhelming for most because there are 24 hours in a day and seven days a week, which means they have a lot to choose from. If you want to avoid going through all that, it is a good idea to do a simple online search because it is going to help you in figuring out your content schedule.

Many social media management tools and social media blogs have already done the research and determined the best time to post on Instagram. This allows you to start posting on Instagram feeling confident without spending a lot of time and resources researching on your own. You shouldn’t depend on what they have recommended; it is a good idea to put in a little time because the audience is different. There are times when the time is opposite because of the nature of the audience. The data should become the foundation of the schedule, then you adjust the times you post then see which times work the best. Fine-tune your schedule until you end up with something that works well.

When you are starting out you can buy Instagram followers, be sure to take this into account with your analytics. Buying Instagram followers can be a great way to give your brand that initial push and really kick things off. Trusted sellers such as Social Plus are a great place to start.

2.  Being smart with hashtags

Hashtags are great when you want to reach new audiences on Instagram. But it is not enough to just choose random and popular hashtags. The hashtags are going to do so much; the good thing is there is a type of hashtag that is going to help you grow your followers on Instagram.

This type of hashtags is known as “niche hashtag”. This is a hashtag that focuses on a specific interest. A photographer in Los Angeles can use the hashtag #losangelesphotographer in addition to the popular #photographer (this has been used on more than 168 million posts). When you put niche hashtags on your posts, you are going to gain followers who are interested in your content and also increase awareness of your brand.

3.  Going beyond the typical post

Don’t limit yourself to photos, there are a lot of features on Instagram that will help you create a great experience for your audience. When you use features like IGTV and video, your followers are going to have more ways of interacting with your brand.

IGTV is great for trying out long-form content on Instagram and you will know how your audience prefers engaging with your brand. Don’t feel like you have to start by posting seven-minute-long videos. Start by posting a video a week, then seeing how followers interact with the video compared to your normal posts. The findings from this will help you update your strategy and make sure you are up to date.

4.  Make use of geotagging

Location is one of the most important things when it comes to real estate, but it is also important for your Instagram strategy. The geotagging feature is good because it allows users to store content at a specific location and tags. The coordinates are going to be linked with your content. This is going to make the posts more visible to users searching in that given location.

Geotagging features can be used beyond the standard posts. You are also given the option of geotagging through Stories or Stickers. Are you curious about where the brand is talked about the most? The Instagram explore feature to search your brand name or physical storefront if you have one. Go to the “place” option. Through this, you get to know more about the followers talking about you are from. You will know the reach of your brand geographically.

5.  Upgrading your photos

Instagram is mainly driven by visual appeal, which makes it important to ensure your photos are high quality especially when you are competing with other brands. You don’t have to have a professional camera to produce quality photos, your smartphone is good enough. Your phone can produce quality photos, provided you use it correctly. Most people on Instagram use their phones to take photos and videos, you don’t have to be a professional photographer to do it.

There are some tips you can find online that can help you improve the quality of your photos. The camera on the back is a good place to start because it is easier to steady your camera and the quality is also better. Lighting is also important, make sure it is not too bright or too dark. It is best to use natural lighting because it isn’t too overpowering.

Play with different angles to make the photos eye-catching to users as they scroll, and also balance your photos using gridlines. Don’t over-edit your photos before you post because people can easily tell that the photo isn’t real. You don’t need to do a lot of editing when it is a good photo.

6.  Partnering with other brands

It might seem counter-intuitive to work with those you consider your competition, but working with others can help you gain access to a different audience. When you partner with a brand on Instagram, you are introduced to a new audience through their followers, which is going to grow your reach.

If you have never partnered with another brand or are new to Instagram, don’t worry. It is not hard to reach out, and it is going to be the most important step. Start by identifying brands that your audience is most likely interested in. Make sure you double-check their brand value so you can be sure that their values align with yours. When you do this, you prevent issues coming up later that could harm the partnership.

Once you find a brand you think is a good fit, reach out to them and find out whether they might be interested in partnering. If you partner with another brand, take advantage of the new exposure by creating content that is going to showcase both of your brands. You can create a hashtag specific to the partnership, or a giveaway to get the interest of the followers. The goal of such a partnership is to promote both brands, which results in new followers that could be converted to customers.

7.  Gathering feedback using Stories

Most people love feeling the brand cares about their opinion, and this same can be said about Instagram users. Instagram has made it easier for users to easily get feedback, and one of the tools is Stories. Polls are great when gauging interest or the question sticker when you want suggestions from your audience. You get to learn more about your audience. The engagement is going to improve when you give your audience the content they asked for.

When you get feedback from your audience, use it to improve your Instagram content and engagement. This will help you gain more followers on your account. Consistently ask for feedback. Instagram changes fast, and it is important to stay relevant by asking for feedback from your audience.

New Social Media Rules, April Gardens, Tell Me More

Posted by Editor on
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Empowerment
New Social Media Rules, April Gardens, Tell Me More

Heather Brittany-cynthia Brian

with Cynthia Brian and Heather Brittany on StarStyle®-Be the Star You Are!® Radio brought to the airwaves under the auspices ofBe the Star You Are!® 501 c3 charity, LIVE, since 1998.
Technology is changing the way we communicate. Social media is now the go to place for sharing just about everything. As it evolves, what are the rules of etiquette? Do you give shout outs, tags, use hashtags, or geolocations? In T42-Heather Brittany and Cynthia Brian will venture into the social media fray to find answers.

April is the month of re-birth. California is experiencing a drought not seen since the mid 1800’s while the East coast is bombarded with snow storms. What can you do in your April garden to prepare for the upcoming summer? Cynthia Brian shares her nature expertise.

red anthurium, prayer plant

“Tell me more” may be the three most important words in the English language. Whether you are in a business negotiation or a romantic relationship, these words enlighten and enliven your horizon. Cynthia Brian engages in active listening to help us communicate more effectively.
Listen at VoiceAmerica
Listen at StarStyle Radio with photos and descriptions
Catch up with all broadcasts on ITunes

Mark your calendars for the BTSYA BOOK BASH BLOW OUT on Sat. April 25th from 11-4pm at 5 A Rent a Space in Moraga.
Meet authors and get autographed copies.

Buy books by Cynthia Brian HERE
Check out the online fundraiser for BTSYA
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heather cynthia on air
The award winning positive talk radio program, StarStyle®-Be the Star You Are!® broadcasts on the Voice America Empowerment Channel LIVE every Wednesday from 4-5pm Pt/7-8pm ET. Cynthia Brian and Heather Brittany are the Mother/Daughter dynamic duo who have been co-hosting this program live weekly since 1998 bringing upbeat, life enhancing conversation to the world. With Cynthia’s expertise in interviewing the trailblazers, authors, and experts and Heather’s healthy living segments, these Goddess Gals are your personal growth coaches helping you to jumpstart your life while igniting your flame of greatness.
Brought to the airwaves under the auspices of the literacy and positive media charity, Be the Star You Are!®, each program will pump your energy to help you live, love, laugh, learn, and lead.

Tune in the Power Hour every Wednesday from 4-5pm PT/70-8pm ET. and join our empowerment party.
For photos, descriptions, links, archives, and more click HERE.
Get inspired, motivated, and informed with StarStyle®-Be the Star You Are!®
Lend us Your Ears!!!
Make a donation today to Be the Star You Are!® charity

Cynthia Brian talks about the empowering outreach programs offered by Be the Star You Are!® charity.

Be the Star You Are!® charity. Every Season is for Giving Make a donation today.

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