7 Ways to Grow Your Brand On Instagram
Are you looking to make the most of Instagram and want to use it to grow your business? Here are some clear tips you can engage with to do just that.
1. Finding the right time to post
The time you decide to post your content is going to have a big impact on how it performs. The decision of when to post becomes overwhelming for most because there are 24 hours in a day and seven days a week, which means they have a lot to choose from. If you want to avoid going through all that, it is a good idea to do a simple online search because it is going to help you in figuring out your content schedule.
Many social media management tools and social media blogs have already done the research and determined the best time to post on Instagram. This allows you to start posting on Instagram feeling confident without spending a lot of time and resources researching on your own. You shouldn’t depend on what they have recommended; it is a good idea to put in a little time because the audience is different. There are times when the time is opposite because of the nature of the audience. The data should become the foundation of the schedule, then you adjust the times you post then see which times work the best. Fine-tune your schedule until you end up with something that works well.
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2. Being smart with hashtags
Hashtags are great when you want to reach new audiences on Instagram. But it is not enough to just choose random and popular hashtags. The hashtags are going to do so much; the good thing is there is a type of hashtag that is going to help you grow your followers on Instagram.
This type of hashtags is known as “niche hashtag”. This is a hashtag that focuses on a specific interest. A photographer in Los Angeles can use the hashtag #losangelesphotographer in addition to the popular #photographer (this has been used on more than 168 million posts). When you put niche hashtags on your posts, you are going to gain followers who are interested in your content and also increase awareness of your brand.
3. Going beyond the typical post
Don’t limit yourself to photos, there are a lot of features on Instagram that will help you create a great experience for your audience. When you use features like IGTV and video, your followers are going to have more ways of interacting with your brand.
IGTV is great for trying out long-form content on Instagram and you will know how your audience prefers engaging with your brand. Don’t feel like you have to start by posting seven-minute-long videos. Start by posting a video a week, then seeing how followers interact with the video compared to your normal posts. The findings from this will help you update your strategy and make sure you are up to date.
4. Make use of geotagging
Location is one of the most important things when it comes to real estate, but it is also important for your Instagram strategy. The geotagging feature is good because it allows users to store content at a specific location and tags. The coordinates are going to be linked with your content. This is going to make the posts more visible to users searching in that given location.
Geotagging features can be used beyond the standard posts. You are also given the option of geotagging through Stories or Stickers. Are you curious about where the brand is talked about the most? The Instagram explore feature to search your brand name or physical storefront if you have one. Go to the “place” option. Through this, you get to know more about the followers talking about you are from. You will know the reach of your brand geographically.
5. Upgrading your photos
Instagram is mainly driven by visual appeal, which makes it important to ensure your photos are high quality especially when you are competing with other brands. You don’t have to have a professional camera to produce quality photos, your smartphone is good enough. Your phone can produce quality photos, provided you use it correctly. Most people on Instagram use their phones to take photos and videos, you don’t have to be a professional photographer to do it.
There are some tips you can find online that can help you improve the quality of your photos. The camera on the back is a good place to start because it is easier to steady your camera and the quality is also better. Lighting is also important, make sure it is not too bright or too dark. It is best to use natural lighting because it isn’t too overpowering.
Play with different angles to make the photos eye-catching to users as they scroll, and also balance your photos using gridlines. Don’t over-edit your photos before you post because people can easily tell that the photo isn’t real. You don’t need to do a lot of editing when it is a good photo.
6. Partnering with other brands
It might seem counter-intuitive to work with those you consider your competition, but working with others can help you gain access to a different audience. When you partner with a brand on Instagram, you are introduced to a new audience through their followers, which is going to grow your reach.
If you have never partnered with another brand or are new to Instagram, don’t worry. It is not hard to reach out, and it is going to be the most important step. Start by identifying brands that your audience is most likely interested in. Make sure you double-check their brand value so you can be sure that their values align with yours. When you do this, you prevent issues coming up later that could harm the partnership.
Once you find a brand you think is a good fit, reach out to them and find out whether they might be interested in partnering. If you partner with another brand, take advantage of the new exposure by creating content that is going to showcase both of your brands. You can create a hashtag specific to the partnership, or a giveaway to get the interest of the followers. The goal of such a partnership is to promote both brands, which results in new followers that could be converted to customers.
7. Gathering feedback using Stories
Most people love feeling the brand cares about their opinion, and this same can be said about Instagram users. Instagram has made it easier for users to easily get feedback, and one of the tools is Stories. Polls are great when gauging interest or the question sticker when you want suggestions from your audience. You get to learn more about your audience. The engagement is going to improve when you give your audience the content they asked for.
When you get feedback from your audience, use it to improve your Instagram content and engagement. This will help you gain more followers on your account. Consistently ask for feedback. Instagram changes fast, and it is important to stay relevant by asking for feedback from your audience.