“Finding Your Frequency” is about more than just content and code. It is more than just philosophy and polishing your image. It’s about both failure and success, the difference between the two and all of the steps in between! Jeff and Ryan discuss the digital media space and all of its aspects. It’s about making the mistakes, taking the chances summoning the intestinal fortitude to step out of your comfort zone and discovering what you can accomplish when you decide to try, decide to learn, decide that you have something to say and Find Your Frequency! It’s live every Friday at 2 PM Pacific Time and 5 PM Eastern Time on the VoiceAmerica Variety Channel. Click HERE to Listen live and on-demand!
Discover insider radio sponsorship tips, strategies, and the power of radio from Executive Producer Robert Ciolino and International Radio Show Host Rebecca Hall Gruyter. Learn how to approach radio sponsorship and little known radio sponsorship opportunities. You will learn important considerations, opportunities, and leveraging techniques to take your message to the next level. Harness the power of radio sponsorship by aligning your message with your method of sponsorship, expanding your reach, and increasing your impact. Leverage radio sponsorship to reach your people in a powerful and impactful way.
Robert Ciolino is an executive producer for VoiceAmerica and enjoys working with talented, passionate people providing a world stage as a platform and assisting them to create outstanding, informative and captivating Internet radio shows. Robert comes from the world of online marketing, web development, social media and has a passion for everything Internet. Robert says, “I feel very fortunate to be an Executive Producer for VoiceAmerica and truly enjoy producing quality programming for the leader in LIVE Internet Talk Radio.” In his spare time, Robert is an aspiring Ecopreneur – working on www.EcoBabble.com , which is an Internet gathering place for alternative eco solutions. Robert’s goal is to engage, empower and encourage people to take action for a cleaner, healthier future.
In this heart felt and transformational show, Rebecca will share her insight on the subject of the day and will feature two special guests per show. Each guest is an empowering leader in their respective industry or modality who provides insights and tips on how to live an empowered life. This show is perfect for women who feel a call on their heart to step out in a bigger and more powerful way in their life and would like some encouragement and inspiration to support them on their journey!
Rebecca will guide each show to focus on an empowering topic. The show starts with a discussion, which provides several practical ideas and tips to apply in your everyday life. Rebecca welcomes your participation and will answer questions during each show. Empowering Women, Transforming Lives is broadcast live every Wednesday at 2 PM Pacific Time on the VoiceAmerica Empowerment Channel.
From Distribution of Goods to Distribution of Experiences; From Ordinary to Extraordinary
We now have more singles than married households. The retail industry stuck to the big box approach over the years despite a shrinking middle class, graying baby boomers, rising debt, multiple decision makers in the households, and the millennials with different spending habits.
“Retail has been hacked”, Doug Stephens, the retail insider and futurist, summed up the current state of the retail industry when he was on the Business Reinvention show last week for the discussion, The Retail Revolution And the Road to Remarkable. But are online retailers really invincible? Do traditional retailers have a chance to thrive in the future? Many have blamed the down fall of the retailers on the emerging technologies, but Doug pointed to the changing social and economic trends as drivers for the fundamental shifts in the retail industry. We now have more singles than married households. The retail industry stuck to the big box approach over the years despite a shrinking middle class, graying baby boomers , rising debt, multiple decision makers in the households, and the millennials with different spending habits.
In his new book, Retail Revival – Reimaging Business in the New Age of Consumerism, Doug offers refreshing insights and recommendations for the retailers. To survive the retail revolution, retailers must transform their business models from distribution of products to distribution of experiences. Some of the innovative stores are already doing so. New York’s A Startup Store features merchandise from startups. The store changes products and physical designs every 4 to 6 weeks, taking the concept of Zara to the next level. Another example is Guest Chef, a restaurant in Oakland, California, that hosts a new chef every 2 weeks to create a sense of surprise for their patrons.
“The purpose of retail will no longer be to solely convert every customer into a buyer of goods but rather transform them into disciples of the brand itself. To begin a relationship â a dialogue that may play out in any number of buying channels; online, in-store, mobile or elsewhere”, said Doug Stephens. Physical stores are less about transactions but will increasingly about building a pre-sales and post -ale relationship with the customer. “Stores will become media, and media will become stores.”
“Consumers arenât merely buying what you do or how you do it. Theyâre also buying why you do it”, Doug pointed out. Retailers have to ask themselves why they exist and what they stand for, because that’s why customers buy from them. When you create a reason for consumers to want to go to your store, they will become your media. Traditionally, retailers have to launch a marketing campaign to drive traffic to their stores. In the future, the store will need to create a clear brand to attract customers who would then become their marketers when they are impressed with they see.
The purchase path is becoming unpredictable. Doug argued that retailers will have to deliver remarkable experience in order to stay competitive. Being average is no longer an option. Doug predicted that “at high-end merchants, stock clerks, cashiers and inventory counters will be replaced with technology. The front line salespeople, however, will be higher performing professionals who are paid considerably more money than today.” To learn more about the implications for the CMOs, COO, and CPOs, download the podcast or tune in to the discussion online.
About the guest blogger: Nancy Lin is Founder, Host and Producer for Business Reinvention. The show features business innovation and transformation stories. She brings to her show a strong understanding of business having worked in marketing for Yahoo, DHL, Johnson & Johnson and Pepsi in the US and international markets and driven strong growth with innovative business strategies. She is also an executive coach, a business consultant and the founder of Change Agent SF, which helps clients transform the way they look at their businesses and leadership. Follow her on Twitter @BizReinvention