How do you define LOVE? By Beth Bell
Editor on 
LOVE IS PROJECT on The Beth Bell Radio Show
Have you ever wished you could make a big impact on the world? Hear all about the LOVE IS PROJECT on Tuesdays episode of The Beth Bell show as she interviews the Founder, Chrissie Lam. She’ll share detail on how she traveled the globe asking people how they defined love. The answers were astonishing. In combination she realised there was constant media exposure about stories of fear, war, displacement and terrorism. These were overwhelming and brought awareness that we were lacking the real stories about love. So the project started as an experiment in the human connection and the exponential power of love. Today it’s grown into a thriving movement.
This simple yet profound question has taken Chrissie around the world with a single handmade bracelet emblazoned with the word LOVE. The answers are compiled in the #loveisproject and contains answers from 600 people from 40 countries over a six-month period of time. The journey spanned the globe.
For 12 years, Chrissie worked as a Concept Designer in the fashion industry in New York City. It was a dream job as she explored new cities and countries, finding the latest trends and inspirations which also lead to meeting interesting people. However, despite its perks, something was missing. She was searching for ways to integrate fashion for social good. Her first foray into the philanthropic sector was a during a 3 month sabbatical in Rwanda in 2008. She connected graphic designers to nonprofit organizations in East Africa to rebrand and design graphic tees to raise money and awareness for women’s sexual violence, genocide documentation and school fees and supplies for children.
In 2012, these efforts naturally dovetailed into The Supply Change, a consultancy that was started to develop more socially-conscious sourcing options for the fashion industry. The Supply Change connects artisan groups to brands and creates concepts and products for those collaborations.
The success of the project showed an appetite for something different. Technology keeps us connected, yet we are disconnected in real life. This was an experiment in the human connection and the exponential power of love.
Chrissie Lam is on a mission of LOVE which resonates with the host, Beth Bell’s mission of “Pollinating the Planet with Love”. Hear the dynamic conversation between these two ladies to learn more about how you too can find and follow your life passions and purpose.
Listen in on the Beth Bell Radio Show on Voice America Empowerment Channel Tuesdays at 5pm PT
