LinkedIn is a powerful social networking application – one that many use when they are looking for a new job or looking to hire new people. But it is also a great tool to help you grow your business and find not just your ideal customer, but those potential customers that are looking to buy – now. Join us on Wedensday, March 7th at noon PT for our next episode of Marketing That Won’t Break The Bank as we explore several different ways to for you to find your ideal customers and how you can improve how you show up in searches so that they find you. My guest is Debbie McCormick, best-selling author The LinkedIn Manual for Rookies and an expert on building your business using LinkedIn. With her expertise, you will be attracting your ideal clients and generating bona fide leads in no time!
LinkedIn overhauls the Groups feature, Messaging on the site be completely revamped, Endorsements are popping up every time you open LinkedIn, the new mobile app seems to have a mind of its own and people are able to publish full length articles on their profile.
My Guest on this weekâs Business Edge is Wayne Breitbarth, the CEO of Power Formula, who gives us concrete ways to capitalize on LinkedIn’s latest updates and revisions to get grow our businesses and careers. Â Wayne has shared his expertise with more than 80,000 business professionals through private business consulting, dynamic presentations to worldwide audiences, and his critically acclaimed book The Power
Formula for LinkedIn Success (now in its third edition).
Listen to this podcast and learn: The three biggest mistakes people are making on LinkedIn; free vs premium membership: which is best for you; why you should start publishing and how to leverage your post; how LinkedIn mobile app has changed the way you craft and display your profile; the challenge of the new messaging system and how to get your message out to your connections; if itâs better to have a big network of people you hardly know or a smaller network you know very well; why a well-thought out strategy before execution is critical to finding the right job or acquiring the best customers.
Tune in Every Friday at noon PST to The Business Edge with Marcia Zidle, The Smart Moves Coach, and hear street smart advice from my guests on how to create and grow great businesses that matter – those that do well and do good.