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What is the Hidden Job Market and How Do You Find It? By Marie Zimenoff

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What is the Hidden Job Market and How Do You Find It? By Marie Zimenoff

Talk of the hidden job market it making the rounds again in the media. Are jobs really hiding? Does networking in to a position really work? In this episode of The Career Confidante, host Marie Zimenoff will share the data that supports the existence of the hidden job market – positions that are filled (or as good as filled) before the job is posted on a public job board. Listen in to learn what the hiring process looks like from the inside, when this opens doors for candidates to get in before the job goes public, what you need to access the hidden job market, how LinkedIn can help in any phase of job search, and the truth about networking in to a company. If you want to uncover the secrets of this hidden market, tune in!

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Getting The Most Out of LinkedIn BY Janet Kunst

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Getting The Most Out of LinkedIn BY Janet Kunst

Most of us have used LinkedIn to connect with others professionally – whether it’s to expand our network, look for a new job, or even hire someone for our expanding businesses.  But did you know that LinkedIn does provide some unique ways for businesses to promote themselves far beyond the typical personal profile?

Company and Showcase pages are a great way to put spotlight on your business itself.  In fact, you can write articles, upload videos and even sponsor updates through your company page.  Check out this episode of Marketing That Won’t Break The Bank to discover how to effectively set up your personal profile, company and showcase pages, and develop a strategy to promote yourself and your company on LinkedIn.

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How to Use Social Media to Advance Your Career By Marie Zimenoff

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How to Use Social Media to Advance Your Career By Marie Zimenoff

Social media and building your online brand are hot topics in the media today. The debate ranges from those contending you must be on social media – commenting, posting, and being visible – to succeed in your career, to others saying social media will ruin your career. In this episode of The Career Confidante, host Marie Zimenoff will bring sanity to the madness with practical points to consider what (if any) social media activity is right for your career and how you can use it as a career management or career advancement tool. We’ll talk about social media hiring trends, how to use the top career-related social media (LinkedIn, Facebook, Twitter, and even Instagram), and the truth about personal branding. If you are feeling overwhelmed, lost, or ready for a real strategy, tune in!

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Jody Padar Named Top LinkedIn Voice in Finance for Second Consecutive Year. By Liz Gold

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Jody Padar Named Top LinkedIn Voice in Finance for Second Consecutive Year. By Liz Gold

For the second year in a row, Jody Padar, CPA, MST, has been named to LinkedIn’s Top Voices list in Finance & Economy. This is LinkedIn’s second annual list and Padar was also honored on the social media company’s inaugural list last year.
“I’m thrilled,” said Padar. “I’ve been challenging the accounting profession and its traditional model since I started blogging seven years ago. For me, it was about hashing things out via writing as I recreated my firm to reflect emerging technologies. I believe I connect with people because I’m real; I tend to address the pink elephant in the room and I believe in total transparency when it comes to my customers and my business. And I like to tell stories about my experience. Writing is a great way for me to do that. I think that resonates.”
LinkedIn Top Voices is the company’s ranked list of the top 10 writers in 10 different areas – Influencer; Education; Finance & Economy; Healthcare; Management & Culture; Marketing & Social Media; Media; Student; Technology; VC & Entrepreneurship. LinkedIn now has more than three million unique writers on the publishing platform creating 160,000 articles per week.

“To compile the list, we use a combination of data and editorial signals designed to capture the voices making a mark in their industries,” said Daniel Roth, executive editor at LinkedIn in a statement. “Some of the inputs include engagement (particularly the comments and shares of each post); growth of followers tied to publishing activity; and number of times the writer had been featured in a channel in his or her area of expertise.”
According to Roth, the list reflects publishing activity over a 12-month period, from October 2015 to October 2016. Each of the top writers on average generated over 54,000 new follows this year – almost 150 new followers a day. Padar has nearly 93,000 followers on LinkedIn. Her writing process was featured in this recent LinkedIn article.
Padar is one of the accounting profession’s foremost visionaries and pioneers. As a practitioner, she is CEO and Principal of the New Vision CPA Group, a public accounting firm based in the Chicago area. She is the co-host of “Let’s Get Radical,” a radio show hosted on the Business Channel of VoiceAmerica, interviewing small business owners and entrepreneurs. Padar is the author of The Radical CPA: New Rules for the Future-Ready Firm, and is a regular contributor to Accounting Today and CPA Trendlines, where she offers practical tips and advice on running a next-generation firm. She has been featured in Forbes, Inc. International Business Times, The Washington Post, The Guardian, USA Today, Business News Daily, and Entrepreneur.
As an author, lecturer, coach, consultant, and mentor, she advocates for progress and innovation in the accounting profession, heralding a new way of thinking about the practice of accountancy and giving it new purpose. Padar has been named by Accounting Today as “the Top 100 Most Influential to the Profession” for the last six years.
Padar earned her BBA from Saint Mary’s College and MST from Northern Illinois University. Padar is also an adjunct professor at Oakton Community College and a contributing member of the Intuit Trainer Writer Network.
Follow her on Twitter; Linkedin; and Facebook. Learn more about The Radical CPA at www.theradicalcpa.com

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A Great Idea That Didn’t Work: How to Move Forward With an Even Better Idea! By Marcia Zidle

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A Great Idea That Didn’t Work: How to Move Forward With an Even Better Idea! By Marcia Zidle

Discouraged by the decline in genuine engagement across Social Media platforms -most notably Linkedin- over the past several years a great idea was born – to build a better engagement platform. Following an intensive nine-month development project – investing substantial time, talent, and dollars – it was decided to “pull the plug”.

What Triggered the Decision? What Was Learned? What’s Next?

My guest on this episode of The Business Edge is Dennis Pitocco, founder, publisher and executive editor of Bizcatalyst360.com – one-stop resource” for busy professionals seeking cutting-edge insights, intelligence and information across all major business sectors. He shares his journey of coming up with a better “mousetrap” for social media engagement called BizTribes 360; his wisdom from this enlightening experience; and what’s on the horizon in his search for “genuine” sharing and learning.

Listen to This Podcast and Learn:

* What the inspiration was for BizTribes360
* * The process, over the nine months, to get the platform ready to launch.
* How to utilize the expertise of others – college interns and colleagues- to turn your idea into a reality
* The realization the “better mousetrap” was not viable and why “a good retreat is better than a last stand”
* His vision for what’s next: A very different model for social media engagement built on lessons learned

A Key Takeaway: Do Something That Scares You Every Day!
Launching BizTribes was scary; it was something new; it was a risk; it could fail; and it did. However, don’t hold yourself back. Rather, jump with your eyes open and your faith in the people who are there to help you. Even if it doesn’t work, you’ll bounce back with more insights and wisdom to carry with you on your next project or entrepreneurial journey.

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Establish Thought Leadership to Enhance Your Career Success By Marie Zimenoff

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Establish Thought Leadership to Enhance Your Career Success By Marie Zimenoff

  marie-head-shot

In a crowded labor market, thought leadership offers job seekers the opportunity to stand out from the crowd and gain visibility that can translate into interviews and opportunities. By taking the time to share original content or offer insights based on others’ original content, a skilled job seeker can position themselves both for short-term job-hunt success and long-term career management success. On this episode of the Career Confidante, career and job search expert Cheryl Lynch Simpson joins host Marie Zimenoff to discuss how professionals can cultivate thought leadership for their career success. Listen in for Cheryl’s strategies for using social media, including LinkedIn, and getting started on the road to becoming a thought leader in your field.

Which 2015 LinkedIn Changes ‘Some of them secret’ Will Help You Succeed in 2016? by Marcia Zidle

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Which 2015 LinkedIn Changes ‘Some of them secret’ Will Help You Succeed in 2016? by Marcia Zidle

Wayne Breitbarth August 13, 2014

LinkedIn overhauls the Groups feature, Messaging on the site be completely revamped, Endorsements are popping up every time you open LinkedIn, the new mobile app seems to have a mind of its own and people are able to publish full length articles on their profile.

My Guest on this week’s Business Edge is Wayne Breitbarth, the CEO of Power Formula, who gives us concrete ways to capitalize on LinkedIn’s latest updates and revisions to get grow our businesses and careers.  Wayne has shared his expertise with more than 80,000 business professionals through private business consulting, dynamic presentations to worldwide audiences, and his critically acclaimed book The Power
Formula for LinkedIn Success (now in its third edition).

Listen to this podcast and learn: The three biggest mistakes people are making on LinkedIn; free vs premium membership: which is best for you; why you should start publishing and how to leverage your post; how LinkedIn mobile app has changed the way you craft and display your profile; the challenge of the new messaging system and how to get your message out to your connections; if it’s better to have a big network of people you hardly know or a smaller network you know very well; why a well-thought out strategy before execution is critical to finding the right job or acquiring the best customers.

Tune in Every Friday at noon PST to The Business Edge with Marcia Zidle, The Smart Moves Coach, and hear street smart advice from my guests on how to create and grow great businesses that matter – those that do well and do good.

Whose Bright Idea Was This? By Marcia Zidle

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Whose Bright Idea Was This? By Marcia Zidle

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Have you noticed that LinkedIn changed it contacts format recently? Am I the only one frustrated by this change? Not really, here are some of the comments from the “Help Forum”.

“As a professional organizer I am horrified at this new change to the LI Contacts channel. I have notes in most of my 500+ contacts–I can no longer even find the notes field! This is awful. What can we do about this?”

“This improvement is as stupid as NEW COKE was once upon a time. (Dating myself here). It would be difficult to sit down and conceive a way of doing more damage to a database.”

“Everyone who has responded to this, thank you for validating the fact that the new version stinks (I was worried that I’d lost my mind there for a bit). My analogy for this new system is that they took a very neat and tidy and large file cabinet and took the contents and dumped it on the floor and said, there you go, now find what you need.”

“Your analogy, described it very well. This change is terrible. I had everything just Perfect, then this awful Change! Horrible decision by Linkedin.”

So what lessons can be learned from this? Here are five change management tips.

1. Don’t surprise!
Managers frequently make this mistake when introducing change. They wait until all the decisions are made and then spring them on unsuspecting employees or customers. The first response, of most people to something totally new and unexpected is resistance and it may be valid.

 2. Rather, give advanced notice.
If you’re going to make changes, let people know ahead of time so they can prepare for it.. For example, they could have advised users to export their list with all the information just in case part or all the data gets lost.

3. Communicate the reason for the change.
Don’t just say it’s a product feature enhancement. Tell specifically how it will make their “experience” better, easier, more efficient. And make sure it does what you say it should do.

4.  Give people instructions or training.
In trying to navigate the new format, I spent a lot of time with little success.  It would have been easier if they anticipated the problems users would face and therefore had a FAQ page available.

5. Do a pilot first with your customers.
Find out all the glitches, the dis-satisfactions, the problems. Then work to make improvements. As someone wrote, “Does no one at LinkedIn do USER TESTING?”

 Smart Moves Tip:
Change is good….except when it isn’t. Don’t get hooked into change for change sake or change because everyone else is doing it. Before making a major change, think it through. Be aware of the ripple effects of change on your customers. In fact get their input before you make the change. It can prevent this kind of fiasco.

Marcia Zidle, the smart moves executive coach and speaker, is host of The Business Edge  on the Voice America Business Network. The show features the Smart Growth System providing small to medium sized businesses the proper foundation for expansion: a Growth Agenda that becomes their roadmap, a Growth Engine that
attracts and engages the best talent and Growth Leaders that make it happen.
Marcia, the CEO of Leaders At All Levels, brings street smarts to help businesses get on the right track and not get sidetracked on their path to higher performance and profitability.

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