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The Evolution of Podcasting – Everything You Should Know

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The Evolution of Podcasting – Everything You Should Know

Have you ever stopped to wonder where the concept of podcasts came from? How did the transition from radios to podcasts happen and how do we keep the information relevant and a world apart in image and consumption? And why are podcasts so popular today? In this post you will get answers to all these questions as well as the evolution of podcasting.

History & Evolution of Podcasting

Although podcasts have become more popular only recently, the concept has been around since the late 1900s. Before the digital age, the only audio files that were distributed were repurposed radio broadcasts, talk shows and music files. With the creation of the world wide web in the 1980s, the 1990s saw the concept of sharing and downloading audio shows on the rise. Although today’s world calls this a podcast, earlier times may have referred to these as “audiobooks.”

They started to gradually gain popularity in the early 2000s with the onset of portable MP3 players. Aside from talk shows and music, there were now ‘podcasts’ dedicated to sharing news or being a source of entertainment. Later developments saw the concept of using RSS feeds to attach audio,and later video content was implemented.Initially, podcasts had very few listeners and audio bloggers, became more or less of an unsuccessful method of content creation.The first audio blog show ran from 2003 to 2012, and podcasts slowly gained recognition and fame during that time and exponentially since then.

The first BloggerCon was held in 2003, where aside from the history of audio blogging, it taught participants how to use RSS feeds and make podcasts available as MP3 files to be listened to using iPods and other mobile devices. This sparked the interest of several content creators and those who wanted easy access to audio entertainment. The term “podcasting” only began to catch on in 2004, which was a massive factor in the rise of its recognition worldwide. In 2005, Apple added podcasting to its iTunes Music Store, and the popularity of podcast listeners and hosts has only risen ever since. So, the name ‘podcast’ came about by combining the term‘iPod’ and the term ‘broadcast.’ More recently, free podcasts online on websites such as VoiceAmerica have piqued listeners’ interest.

How Different Are Radio and Podcast Shows?

One of the main differences between podcast shows and radio shows is their varied availability and accessibility. Podcasts are available online and can be downloaded or listened to at one’s convenience. Radio shows, on the other hand, are aired live and often don’t have re-runs. Thus, one needs to tune in to a certain radio station to listen to a show at a specific scheduled time.

Podcasts are also available in various styles, formats, and themes or topics and can be picked and listened to based on the listener’s liking and preferences. Most radio shows are short and last about 30 minutes, or an hour or two. Podcast shows vary based on the host’s choice. Some shows go on for a couple of hours, and others only last about 15 to 20 minutes. Podcasts appeal to a more niche audience than radio shows significantly as they vary in style and content. Longer podcasts can be started and stopped as needed, which is a big plus if the listener doesn’t have enough time to listen to a complete show at one time. Another significant difference between radio shows and podcast shows are their target audience.

Why Listen to Health Podcasts

Podcasts can be informative, can educate, or be entertaining. One of the most popular types of podcasting is podcasts on health and wellness as they are not only something that one listens to pass the time but also have proven benefits that accompany listening to it. Some of the top health and wellness podcasts which can be found on VoiceAmerica include “Anti-Aging Unraveled” with Dr. Lori Gerber, “Functional Medicine” with Dr. Robins, “Resiliency Within” by Elaine Miller-Karas, and many more. “Good Grief” by Cheryl Jones, “Solutions and Strategies” with Dr. Sean Surfas, and “Frankly Speaking About Cancer” with Kim Thiboldeaux are also great listens.

The best wellness podcasts are highly informative about the human body and often give the listener tips on maintaining and regaining their health. The top health and wellness podcasts can change a listener’s perspectives and views on specific topics about their health. This helps them prevent diseases and adverse health issues in the long run and keeps them in tip-top shape. Changing one’s mindset is not easy when you only visit your doctor once in a blue moon or whenever a problem arises. The best wellness podcasts have helped impact the way you think about your health and body.

In short, podcasts on health and wellness have positively impacted the lives of many and could contribute to an increase in a listener’s lifespan or reduce the chance for diseases that they could potentially contract during their life. Listening to free podcasts online on health topics or other topics also improves a listener’s mental health as it relaxes them and gives them peace of mind.

COVID-19’s Impact on Radio and Podcasts: The Future of Listening

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COVID-19’s Impact on Radio and Podcasts: The Future of Listening

Radio and Podcasts: The Future of Listening

2020 has brought about some of the most challenging times due to COVID-19. Many businesses that count on face-to-face interaction have suffered due to social distancing and stay-at-home orders. However, radio and streaming have seen an incredible increase. The world is going through an unprecedented time and now, more than ever, everyone is counting on technology to keep them informed and entertained. 

What impact has COVID-19 had on radio and podcasts?

The Coronavirus pandemic and subsequent social distancing guidelines has provided a (more) captive audience eager to consume content, whether it’s via a streaming service like Netflix, podcasts, or internet talk radio. With more people stuck inside and looking for a new show to binge or podcast to listen to the need for new content is rising. 

According to a Nielsen survey, adults over the age of 18 in the United States are listening to as much or more radio since the COVID-19 outbreak began. In the same survey, listeners said that they felt that radio hosts helped them stay informed, stay connected to the community, and feel less panicked. 

VoiceAmerica has seen an increase of 43 new radio shows since the beginning of 2020 with even more on the horizon with hosts to provide educational content to listeners. This new focus has caused companies and brands to adapt to service their consumers and advertise to this new audience. Less time being spent outside has meant more companies are focusing on radio and television advertisements to engage and target their consumers. 

Why do consumers choose radio and podcasts?

Radio has been around for over 100 years and the technology is always adapting for every audience. Podcasts are a more recent development as a society, but their focused channels help keep consumers entertained and informed. Here are a few major reasons people are choosing to listen to content. 

  • Trust has been a huge factor that has caused radio to be so dependable. Right now, most national news media is seen as untrustworthy by a large portion of the population. However, the attitude toward radio is the opposite. Most people trust their favorite hosts to keep them calm and in the loop of information critical to them. 
  • Balance is a critical component to radio. A lot of television and news can be very heavy and dedicated to the negativity, but radio is a great outlet to keep consumers informed on critical news while keeping them entertained with music or a great host. 
  • Variety is a great advantage to radio and podcasts. With so much content available and channels to choose from, listeners have a wide range of sources of information and entertainment. Consumers have full control of what they want to listen to and choose from a massive range of topics and hosts. 
  • Availability and accessibility keeps radio and podcasts a top source for content. Services like VoiceAmerica allow people to listen to their favorite shows on-demand. 
  • Local coverage is a huge benefit to radio. A study conducted in March 2020 by Nielsen uncovered that over 60% of listeners trust their favorite radio hosts to provide them accurate and up-to-date information about COVID-19 and resources available to them. 

Radio and podcasts are reliable and trustworthy news and entertainment sources with on-demand options for listeners to catch up. Radio and podcast listening is only going to continue to grow in the future for listeners and businesses. 

What are the long-term impacts of COVID-19 on radio and podcasts? 

With 8 out of 10 people listening to radio the same or more than ever before, radio is set to continue to grow. Businesses have begun to move their advertising strategies to focus on more radio and streaming platforms to capture the at-home audience. Nielsen data suggests that media consumption will raise up to 60% due to the coronavirus pandemic. 

“It’s critical to embrace technology and find ways to create captivating and engaging shows. VoiceAmerica hosts have been using conference technology to create engagement with their listeners, guests, and other hosts to ensure they’re creating educational and entertaining content,” said Ryan Treasure, VP of Broadcast Operations at VoiceAmerica. 

Sources 

COVID-19 changed the world for many businesses and industries with limited contact and plans to work from home for the foreseeable future. Many businesses will continue to grow and adapt to use radio, podcasts, and streaming as a source of advertisement, engagement, and education.

About VoiceAmerica

VoiceAmerica, the pioneer of digital radio programming since 1999, is the original digital broadcast company for the production and delivery of Live Internet Talk Radio programming and continues to be an industry leader in Live Internet Talk, podcast audio creation, production, and distribution. VoiceAmerica creates and distributes over 500 unique and innovative radio programs that engage millions of listeners worldwide. Five diverse VoiceAmerica network channels distribute live programs daily that reach a growing domestic and international audience. 

Listen live at VoiceAmerica Variety, VoiceAmerica Business, VoiceAmerica Health,  VoiceAmerica Empowerment, VoiceAmerica Influencers, and on our Apple and Android devices. 

Follow VoiceAmerica on Facebook, Twitter, and LinkedIn. To learn how to become a host or sponsor on VoiceAmerica.com, call 1-855-877-4666.  

VoiceAmerica | Become a Host | Advertise with us | About VoiceAmerica

 

https://www.nielsen.com/us/en/insights/article/2020/covid-19-tracking-the-impact-on-media-consumption/

https://www.nielsen.com/us/en/insights/article/2020/radio-is-comfort-food-as-media-consumption-rises-amid-covid-19-pandemic/

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