Most of the time, when we talk about search engine optimization, we primarily focus on keyword research and how to customize your website for the search engines so that your audience can find you when they are looking for your products and services. There is another side to SEO that tends to get neglected, and that is off-page optimization – what you are doing to improve the search engines’ (and your audience’s) perceptions of you. In other words, what’s your reputation around the internet, and what are you doing to make sure that it is positive, so that everyone gets to know, like and trust you. Tune in to Marketing That Won’t Break The Bank on Wednesday, March 21st at noon PT as we take a look at various strategies that you can implement to help build that trustworthiness so your audience can easily find you when they start looking!
There are a lot of moving parts to keep track of when you are building your Search Engine Optimization strategy. You can’t do it all by yourself, or you might go crazy (or at the very least get so frustrated you give up). Fortunately, there are a lot of tools out there that are designed specifically to help you with your SEO efforts. Tune in to Marketing That Won’t Break The Bank on Wednesday, March 28th at noon PT as we look at 20 tools that you can use that will help you research, optimize your website and content, and be confident that you can be found when your ideal customers search for your products and services.
Search Engine Optimization is about more than just understanding the keywords and phrases your customers and potential customers are typing into Google to find your products and services. It’s about making sure that you are taking full advantage of your website’s page design to make sure that the search engines can properly identify you as someone who offers exactly what the searcher is looking for. Join us Wednesday, March 14th at noon PT on Marketing That Won’t Break The Bank as we look at the anatomy of a properly optimized page, identifying specifically where and how to utilize your keywords and phrases to make the search engines (and your customers) happy.
When it comes to online marketing, our goal is to make sure that we can get the right content in front of the right person at the right time. The key to doing this, is to make sure that your website and all your content is optimized for the search engines, so when someone begins looking for your products or services, they find you first. Tune in to Marketing That Won’t Break The Bank on Wednesday, February 28th at noon PT as we begin to lay a strong foundation on which to build your SEO strategies. We’ll explore what SEO is, what key concepts you need to keep in mind as you develop your strategy, and look at how to properly find the keywords and phrases you’ll use throughout your website and content.
There are many moving parts to optimizing your online presence for local search, and all need to work together so that your potential customers can find you on the internet. In last week’s episode, we talked about off-page optimization – claiming your business from search engines, building citations and backlinks, and making sure you are using reviews, press releases, your blog and other sources to optimize your presence outside of your website. This week, Jim Froling, president of (949) Local Internet Marketing, is back with Local Search Optimization Part 2. Join us on Marketing That Won’t Break The Bank on Wednesday, September 20th at noon PT as we explore what you can do on your website with on-page optimization to help the search engines recognize you and deliver your information in local searches.
We’ve all heard the term SEO or Search Optimization. We even have a general idea what it means, and that it’s something we need to do with our website and other internet marketing activities so that the search engines pick us up and (hopefully) put us at the top of search results. When you are a local business, it is extremely important to optimize for local search.
Tune into Marketing That Won’t Break The Bank on Wednesday, September 13th at noon PT for tips and tricks on local search optimization. Our guest is Jim Froling, owner of (949) Local Internet Marketing and a search optimization expert. He’ll give us the inside scoop as to what will help you make the most of local searches.
SEO and Social Media Coach Doug Motel, Founder of Site OptimizedÂ joined me on âTurn the Pageâ to discuss how to build brand recognition and attract qualified traffic to your website. Our conversation focused on resources that the Internet offers FREE OF CHARGE to improve SEARCH ENGINE OPTIMIZATION. Listen on demandÂ to learn more.
As a bonus after the show, Doug shared insights on COMMON MISTAKES that entrepreneurs and small business owners make in their marketing efforts:
POOR QUALITY PROFILE PICTURES ON SOCIAL MEDIA
âIf your logo has an image of your building and the company sign, chances are it will not work well as a profile picture on Facebook or other social media platforms. The reason? When you are posting on your feed, or contributing to a conversation on someone elseâs feed, your photo is resized to a very small square, possibly as tiny as 50 x 50 pixels (about 0.5 inches x 0.5 inches). No matter how much you love your business card logo, verify that it is legible when reduced to a small square before using it on social media.â
GO BEYOND POSTING MARKETING-RELATED UPDATES: SHARE COMPELLING CONTENT THAT YOUR TARGET MARKET WILL LOVE
âBeing viewed as a valuable resource and attracting followers to your social media sites requires that you share great curated content, as well your own content. Curated content includes press, articles, blogs, or videos that your audience really needs to see. If your followers can count on YOU to be the clearinghouse for important information, they will be happy to consider your other (more mercenary) updates as well.â
PROVIDE A CALL TO ACTION
âIf you are going to direct people to your website (which I recommend highly) or other places where your original content is sitting, suggest that they DO something. Use ACTIVE words like âDownloadâ âLearn,â and âRegister Nowâ rather than simply providing links.â
PRIORITIZE BUILDING CONTENT FOR YOUR WEBSITE OVER ENHANCING YOUR SOCIAL MEDIA CONTENT
âSome social media platforms stick around a bit and then disappear (anyone remember MySpace or Friendster?) One platform that is dependable is your own website. Think to build up your web visitors before anything else, because you can capture their data once they are there and you never know when the other hot, new Internet toy is going to become passÃ©â
FILL IN ALL OF THE FIELDS THAT YOUR SOCIAL MEDIA SITES PROVIDE
âMost social media sites are being seen and read by search engines. The code is open and readable, so be sure to fill in EVERY box provided (both the short description and long description, etc.). If you are properly prepared, you should have the keyword research on hand so that you can add in the words and phrases that you know – from hard data – people are indeed using when they go searching.â
âOne of the exciting new trends in marketing is âOver The Topâ (OTT) content, which refers to the delivery of video through the Internet via devices like Roku, Apple TV, and Chromecast. It is now becoming possible to distribute your own content right into peopleâs homes!
Statistics show that an overwhelming number of millennials are cutting the cable box cord. This is great for even small businesses because technology is making it easier and easier for anyone to become a âTV Executiveâ and start his/her own channel. If you have longer form videos, such as sports events, trainings, music events, sermons, and podcasts, consider pushing that content to the next generation of TV devices. Speak with your SEO consultant/webmaster, and search for terms like âover the top content,â and âover the top videoâ to explore this further.â
GREAT âDO IT YOURSELFâ RESOURCES
“Canva.comÂ is an excellent resource for professional looking GRAPHICS that you can make yourself. Wevideo.comÂ is a terrific web-based VIDEO-EDITING application that is very easy to use. Wisepops.comÂ is great for making POP-UPS to collect peopleâs email addresses. Hellobar.comÂ allows you to have a special widget that unobtrusively sits on your site, directing people to the content you wish to highlight (e.g., displays âfollowâ buttons to increase your social media networks, etc.). Oddnetworks.comÂ is about to become the WordPress for OTT TV programming; it enables you to launch your own video streaming service, is inexpensive, and easy to use.â
Doug offers a free tips sheet, â10 Tips for Marketing Your Live Events,â available for downloadÂ through his website.
Listen to our conversationÂ to increase qualified traffic to your website, and convert that traffic into business using FREE Internet tools! By tuning in to my interview with Doug, youâll also access a SPECIAL DISCOUNT on his on-line SEO course (âPlaying the Game of Googleâ).