Most of the time, when we talk about search engine optimization, we primarily focus on keyword research and how to customize your website for the search engines so that your audience can find you when they are looking for your products and services. There is another side to SEO that tends to get neglected, and that is off-page optimization – what you are doing to improve the search engines’ (and your audience’s) perceptions of you. In other words, what’s your reputation around the internet, and what are you doing to make sure that it is positive, so that everyone gets to know, like and trust you. Tune in to Marketing That Won’t Break The Bank on Wednesday, March 21st at noon PT as we take a look at various strategies that you can implement to help build that trustworthiness so your audience can easily find you when they start looking!
There are a lot of moving parts to keep track of when you are building your Search Engine Optimization strategy. You can’t do it all by yourself, or you might go crazy (or at the very least get so frustrated you give up). Fortunately, there are a lot of tools out there that are designed specifically to help you with your SEO efforts. Tune in to Marketing That Won’t Break The Bank on Wednesday, March 28th at noon PT as we look at 20 tools that you can use that will help you research, optimize your website and content, and be confident that you can be found when your ideal customers search for your products and services.