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How to Promote Your Show on Social Media

Posted by rstapholz on

Many people wonder how they are going to start posting about their show, especially if they are new to social media. Marketing your show online can be intimidating when you are first getting started. But, after these ten tips, you will better understand how to promote your show on social media.

1. Figure out your target audience

  • Who is your target audience?
  • Who are you making your show for?
  • What type of person do you envision listening to your show?

Before posting on social media, you should be asking yourself these questions. If you already have a good idea of what you are going to talk about in your show, those concepts will help you target a specific audience online. Brainstorm what type of person would be interested in listening to your episodes. Based on your target audience, you will strategically pick which social media sites you will be using. Unless you have a social media team, we recommend you focus on one or two social media platforms.

2. Build your brand

If you are a business owner or have specific branding in mind for your show, there’s a good chance you already understand this tip to a T. As it pertains to social media, building your brand is essential.

Here’s a list of visual elements for your show brand:

  • Logo
  • Show name
  • Slogan
  • Colors
  • Fonts

The colors and fonts you choose for your radio show brand are what you should be using for the social media content you create. These elements play a huge part in remaining consistent and aesthetically pleasing online.

3. Time to create content

Unless you are a graphic designer, we suggest utilizing a third party platform such as Canva or Adobe Express to design content to share on social media. Refrain from frequently repeating images and ensure you are spreading out your favorite templates, so your followers don’t become disinterested with your content or think you are spamming their feed. When you upload photos to Canva or directly to social media, it’s crucial to verify they are high resolution.

Another tip is to post before and after a new episode, instead of promoting an episode once. Leading up to the episode, let everyone know what will be discussed on your show and after the episode is released, let people know how to find the episode (E.g. voiceamerica.com, Apple Podcasts, etc.).

If you are having trouble coming up with ideas, ask your audience what they would like to see from you. We recommend editing soundbites from your podcast or radio show and distributing them throughout your profile. Other engaging content includes posting quotes, videos, polls, fun facts, and much more.

4. Follow and engage with like-minded people

If you discover a profile on social media that expresses interest in similar topics, we recommend that you engage with them. Eventually, you will find a community of people who will become loyal to your podcast if you remain active on social media. Meeting like-minded people online is also a way to find future guests to feature on your show. To take it a step further, we suggest that you follow the people that are following similar accounts to yours. This is a way to gain attention from others online and grow your circle.

5. Hashtags and Tags

The purpose of hashtags is for people to easily find content that they are interested in. We suggest implementing three to five hashtags in your captions. For example, your show name can be used as one hashtag, and for the other keywords, describe what you are talking about in the episode. Utilizing trending hashtags will improve your SEO, which means your account will have a better chance of being seen when people are searching that phrase. 

Tagging your guests on social networks using the “@” symbol will help you and your guest’s profile gain exposure. A similar way to increase traffic to your page would be to take advantage of a new feature on Instagram. This new tool allows you to collaborate with other accounts, which means your post will show up on their feed as well as yours.

6. Storytelling

Telling stories in your captions grabs the attention of your audience. People are more likely to feel connected to your content if you are sharing anecdotes about yourself or your guest. Rather than solely marketing your show, you are opening the floor for discussion.

Here are some questions to ask yourself to inspire any stories you would like to share:

  • Why did you start a radio show or podcast?
  • Why do the topics you are discussing on your show resonate with you?

7. Call to Action

Another way to promote your show is by making your show page as accessible as possible. That means inserting your show page link in your caption and your profile bio. We recommend that you make the link clickable, so users can easily access your new episode or show page. Once the link is in your bio and caption, we suggest telling your followers “click the link in my bio” or “go to [insert URL] for more information.” After reading your post, users will be directed to listen to your content. We highly suggest creating Facebook and Instagram stories with your call to action, so your link will be more convenient and potentially reach more people.

8. Keep up with trends

Social media is ever-evolving, which means to continue promoting your show, you will need to keep up with the trends. Whether a new, more popular social media platform is created or there are updated tools within the social media networks you are using, try your best to stay on top of the trends.

Some of the latest trends on social media include the following:

  • Pinning a post that promotes your show to the top of your profile, so it is the first content someone will see on your page.
  • Collaborating with your guests on Instagram, so you can share content to both of your online audiences.
  • Posting episode clips on TikTok or Instagram Reels, so when the short-form video catches someone’s eye, they will feel more inclined to go to your show page.
  • Creating a Linktree with links to your episodes, so you can insert one master link in your bio and people are able to easily access your show.

9. Stream to Social Media

If you are a host at VoiceAmerica, there is a very good chance that you connect with the engineers via Zoom or another video communications provider. A great way to promote your show on social media is live-streaming to Facebook or other social media platforms while you are on air. Streaming attracts the attention of people who may be interested in your show and it is another way to get people to call into your show to ask questions.

10. Be Authentic

The closer you are to being your authentic self online, the more your personality will shine through and your listeners will get to know you. If people enjoy your personality and content on social media, they are more likely to take the extra step to check out your show. To stay in touch with your listeners, record videos of yourself sharing what projects you are working on or any recent updates you may have about your show.

It is essential to understand the role social media has in promoting your show. Your presence on social media will lead to more listeners and engagement on your show. Furthermore, if you aren’t already a host at VoiceAmerica, you can look into hosting a radio show by clicking here.

5 Tips for Effective Content Marketing

Posted by rstapholz on
5 Tips for Effective Content Marketing

Want better content marketing, then try these tips below and start getting more business today.

Think Beyond the Blog

One of the things you should be doing is thinking outside of the blog. While blogging is one of the most effective ways to reach your target audience, it’s not the only thing you should be focused on. People are constantly changing the way they consume content. To effectively adapt, you’ll need to embrace more than a single method of delivering content.

While it can be a daunting task for a lot of people, video content can be a great way to expand your reach. A report by Hootsuite noted that YouTube was able to pull in 2 billion monthly users monthly. By crafting quick and concise videos, you can create content that is easily digestible, compelling, and shareable. For content marketing help get in touch.

Properly Segment Your Audience

You’ll find that you have a lot of different types of people that make up your audience. A lot of these people will be viewing your content for completely different reasons. Without segmenting your audience, you will be underdelivering for some of them. You need to craft content for specific portions of your audience which is what segmenting does. That way, you can better address their needs. This will end up helping you maximize engagement with your content.

For instance, you might find that the content that resonates with brand new subscribers is completely different from existing subscribers. You need to figure out what each segment wants and craft content that speaks directly to them. One of the best ways to do this is by leveraging an email marketing tool. That makes it very easy to segment your audience correctly.

Create Infographics

Everyone has those moments where they skimmed through an article or even read through an article and still didn’t find the answer they were looking for. This is something everyone does. This is where infographics can help. A lot of people love the visual aspect of infographics. It breaks things down into an easy-to-read and easy-to-digest manner. With an infographic, you can increase engagement and help your visitors get what they were looking for out of your content.

If you are doing a blog post that incorporates a lot of data and non-visual elements, you’ll want to use infographics to make it more engaging and more fun. There are plenty of different infographic tools you can use to accomplish this.

Optimize the Headlines

Whenever someone goes to Google to complete a search, they are looking to get their answers. Nice web design is worth nothing – your headline is one of the main things that acts as an attention grabber. You want a good headline that drives people to your site. Try to create a headline that is well optimized to deliver what the prospective visitor is seeking.

By doing your research and figuring out what your competition is missing on, you should be able to create headlines that fill the gap. A lot of people aren’t going to continue reading your post if it doesn’t get straight to the point of why they landed on your site, to begin with.

Understand the Data

While the analytics of your site may seem incredibly boring, unnecessary, and overwhelming – they are essential. You must not only pay attention to these metrics, but you must learn what they mean. They are going to deliver you essential information about your site that will dictate your success.

If you aren’t looking at and adapting based on what the data is telling you, it’s going to cost you. You could be spending far too much time focusing on things that aren’t as important. You could even be setting yourself up for failure. Focus on the data and understand it and you’ll have a much greater chance at success.

The SEO Lab: How to Succeed at Off-Page SEO

Posted by Editor on
The SEO Lab: How to Succeed at Off-Page SEO

Most of the time, when we talk about search engine optimization, we primarily focus on keyword research and how to customize your website for the search engines so that your audience can find you when they are looking for your products and services.  There is another side to SEO that tends to get neglected, and that is off-page optimization – what you are doing to improve the search engines’ (and your audience’s) perceptions of you.  In other words, what’s your reputation around the internet, and what are you doing to make sure that it is positive, so that everyone gets to know, like and trust you.  Tune in to Marketing That Won’t Break The Bank on Wednesday, March 21st at noon PT as we take a look at various strategies that you can implement to help build that trustworthiness so your audience can easily find you when they start looking!

The SEO Lab: 20 Tools to Rock Your SEO

Posted by Editor on
The SEO Lab: 20 Tools to Rock Your SEO

There are a lot of moving parts to keep track of when you are building your Search Engine Optimization strategy. You can’t do it all by yourself, or you might go crazy (or at the very least get so frustrated you give up). Fortunately, there are a lot of tools out there that are designed specifically to help you with your SEO efforts. Tune in to Marketing That Won’t Break The Bank on Wednesday, March 28th at noon PT as we look at 20 tools that you can use that will help you research, optimize your website and content, and be confident that you can be found when your ideal customers search for your products and services.

The SEO Lab: The Anatomy of an Optimized Page

Posted by Editor on
The SEO Lab: The Anatomy of an Optimized Page

Search Engine Optimization is about more than just understanding the keywords and phrases your customers and potential customers are typing into Google to find your products and services.  It’s about making sure that you are taking full advantage of your website’s page design to make sure that the search engines can properly identify you as someone who offers exactly what the searcher is looking for.   Join us Wednesday, March 14th at noon PT on Marketing That Won’t Break The Bank as we look at the anatomy of a properly optimized page, identifying specifically where and how to utilize your keywords and phrases to make the search engines (and your customers) happy.

The SEO Lab: Search Engine Optimization Basics

Posted by Editor on
The SEO Lab: Search Engine Optimization Basics

When it comes to online marketing, our goal is to make sure that we can get the right content in front of the right person at the right time.  The key to doing this, is to make sure that your website and all your content is optimized for the search engines, so when someone begins looking for your products or services, they find you first.  Tune in to Marketing That Won’t Break The Bank on Wednesday, February 28th at noon PT as we begin to lay a strong foundation on which to build your SEO strategies.  We’ll explore what SEO is, what key concepts you need to keep in mind as you develop your strategy, and look at how to properly find the keywords and phrases you’ll use throughout your website and content.

To Blog or Not To Blog By Janet Kunst

Posted by Editor on
To Blog or Not To Blog By Janet Kunst

To blog or not to blog…that is the question that many small businesses ask these days.  There’s a lot of work involved in starting a blog – and maintaining it.  So much so that many will start a blog and abandon it after a few months.  Why?  Many will say that it was taking too much time, or their priorities shifted, but I’ll bet the underlying reason is that they were discouraged and frustrated that all their efforts didn’t seem to produce much in the way of results.  It’s true, there is a lot of work that goes into blogging, but in the long run, the effort will pay off in increasing your customer engagement, building your know-like-trust factor with your clients and potential clients, SEO for your website, and more.

Whether you have considered blogging, started and abandoned your company blog, or just want some new tips and suggestions to make your blog even better, then tune into this week’s episode of Marketing That Won’t Break The Bank on Wednesday, August 23rd at noon PT on the VoiceAmerica.com Business Channel:  https://www.voiceamerica.com/show/2654/marketing-that-wont-break-the-bank.  We’ll break down the concept of blogging into actionable steps that will get you up and running quickly, including a look at some of the technical aspects of maintaining a blog, how to write content your readers will love, and simple ways to share that content in multiple places for maximum exposure.


Posted by Editor on

Doug Motel Head Shot-VA

SEO and Social Media Coach Doug Motel, Founder of Site Optimized joined me on “Turn the Page” to discuss how to build brand recognition and attract qualified traffic to your website. Our conversation focused on resources that the Internet offers FREE OF CHARGE to improve SEARCH ENGINE OPTIMIZATION. Listen on demand to learn more.

As a bonus after the show, Doug shared insights on COMMON MISTAKES that entrepreneurs and small business owners make in their marketing efforts:

“If your logo has an image of your building and the company sign, chances are it will not work well as a profile picture on Facebook or other social media platforms. The reason? When you are posting on your feed, or contributing to a conversation on someone else’s feed, your photo is resized to a very small square, possibly as tiny as 50 x 50 pixels (about 0.5 inches x 0.5 inches). No matter how much you love your business card logo, verify that it is legible when reduced to a small square before using it on social media.”

“Being viewed as a valuable resource and attracting followers to your social media sites requires that you share great curated content, as well your own content. Curated content includes press, articles, blogs, or videos that your audience really needs to see. If your followers can count on YOU to be the clearinghouse for important information, they will be happy to consider your other (more mercenary) updates as well.”

“If you are going to direct people to your website (which I recommend highly) or other places where your original content is sitting, suggest that they DO something. Use ACTIVE words like “Download” “Learn,” and ”Register Now” rather than simply providing links.”

“Some social media platforms stick around a bit and then disappear (anyone remember MySpace or Friendster?) One platform that is dependable is your own website. Think to build up your web visitors before anything else, because you can capture their data once they are there and you never know when the other hot, new Internet toy is going to become passé”

“Most social media sites are being seen and read by search engines. The code is open and readable, so be sure to fill in EVERY box provided (both the short description and long description, etc.). If you are properly prepared, you should have the keyword research on hand so that you can add in the words and phrases that you know – from hard data – people are indeed using when they go searching.”

“One of the exciting new trends in marketing is “Over The Top” (OTT) content, which refers to the delivery of video through the Internet via devices like Roku, Apple TV, and Chromecast. It is now becoming possible to distribute your own content right into people’s homes!

Statistics show that an overwhelming number of millennials are cutting the cable box cord. This is great for even small businesses because technology is making it easier and easier for anyone to become a “TV Executive” and start his/her own channel. If you have longer form videos, such as sports events, trainings, music events, sermons, and podcasts, consider pushing that content to the next generation of TV devices. Speak with your SEO consultant/webmaster, and search for terms like “over the top content,” and “over the top video” to explore this further.”

Canva.com is an excellent resource for professional looking GRAPHICS that you can make yourself. Wevideo.com is a terrific web-based VIDEO-EDITING application that is very easy to use. Wisepops.com is great for making POP-UPS to collect people’s email addresses. Hellobar.com allows you to have a special widget that unobtrusively sits on your site, directing people to the content you wish to highlight (e.g., displays “follow” buttons to increase your social media networks, etc.). Oddnetworks.com is about to become the WordPress for OTT TV programming; it enables you to launch your own video streaming service, is inexpensive, and easy to use.”

Doug offers a free tips sheet, “10 Tips for Marketing Your Live Events,” available for download through his website.

Listen to our conversation to increase qualified traffic to your website, and convert that traffic into business using FREE Internet tools! By tuning in to my interview with Doug, you’ll also access a SPECIAL DISCOUNT on his on-line SEO course (“Playing the Game of Google”).

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