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7 Ways to Grow Your Brand On Instagram

Posted by Felix Assivo on
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Business
7 Ways to Grow Your Brand On Instagram

Are you looking to make the most of Instagram and want to use it to grow your business? Here are some clear tips you can engage with to do just that.

1.  Finding the right time to post

The time you decide to post your content is going to have a big impact on how it performs. The decision of when to post becomes overwhelming for most because there are 24 hours in a day and seven days a week, which means they have a lot to choose from. If you want to avoid going through all that, it is a good idea to do a simple online search because it is going to help you in figuring out your content schedule.

Many social media management tools and social media blogs have already done the research and determined the best time to post on Instagram. This allows you to start posting on Instagram feeling confident without spending a lot of time and resources researching on your own. You shouldn’t depend on what they have recommended; it is a good idea to put in a little time because the audience is different. There are times when the time is opposite because of the nature of the audience. The data should become the foundation of the schedule, then you adjust the times you post then see which times work the best. Fine-tune your schedule until you end up with something that works well.

When you are starting out you can buy Instagram followers, be sure to take this into account with your analytics. Buying Instagram followers can be a great way to give your brand that initial push and really kick things off. Trusted sellers such as Social Plus are a great place to start.

2.  Being smart with hashtags

Hashtags are great when you want to reach new audiences on Instagram. But it is not enough to just choose random and popular hashtags. The hashtags are going to do so much; the good thing is there is a type of hashtag that is going to help you grow your followers on Instagram.

This type of hashtags is known as “niche hashtag”. This is a hashtag that focuses on a specific interest. A photographer in Los Angeles can use the hashtag #losangelesphotographer in addition to the popular #photographer (this has been used on more than 168 million posts). When you put niche hashtags on your posts, you are going to gain followers who are interested in your content and also increase awareness of your brand.

3.  Going beyond the typical post

Don’t limit yourself to photos, there are a lot of features on Instagram that will help you create a great experience for your audience. When you use features like IGTV and video, your followers are going to have more ways of interacting with your brand.

IGTV is great for trying out long-form content on Instagram and you will know how your audience prefers engaging with your brand. Don’t feel like you have to start by posting seven-minute-long videos. Start by posting a video a week, then seeing how followers interact with the video compared to your normal posts. The findings from this will help you update your strategy and make sure you are up to date.

4.  Make use of geotagging

Location is one of the most important things when it comes to real estate, but it is also important for your Instagram strategy. The geotagging feature is good because it allows users to store content at a specific location and tags. The coordinates are going to be linked with your content. This is going to make the posts more visible to users searching in that given location.

Geotagging features can be used beyond the standard posts. You are also given the option of geotagging through Stories or Stickers. Are you curious about where the brand is talked about the most? The Instagram explore feature to search your brand name or physical storefront if you have one. Go to the “place” option. Through this, you get to know more about the followers talking about you are from. You will know the reach of your brand geographically.

5.  Upgrading your photos

Instagram is mainly driven by visual appeal, which makes it important to ensure your photos are high quality especially when you are competing with other brands. You don’t have to have a professional camera to produce quality photos, your smartphone is good enough. Your phone can produce quality photos, provided you use it correctly. Most people on Instagram use their phones to take photos and videos, you don’t have to be a professional photographer to do it.

There are some tips you can find online that can help you improve the quality of your photos. The camera on the back is a good place to start because it is easier to steady your camera and the quality is also better. Lighting is also important, make sure it is not too bright or too dark. It is best to use natural lighting because it isn’t too overpowering.

Play with different angles to make the photos eye-catching to users as they scroll, and also balance your photos using gridlines. Don’t over-edit your photos before you post because people can easily tell that the photo isn’t real. You don’t need to do a lot of editing when it is a good photo.

6.  Partnering with other brands

It might seem counter-intuitive to work with those you consider your competition, but working with others can help you gain access to a different audience. When you partner with a brand on Instagram, you are introduced to a new audience through their followers, which is going to grow your reach.

If you have never partnered with another brand or are new to Instagram, don’t worry. It is not hard to reach out, and it is going to be the most important step. Start by identifying brands that your audience is most likely interested in. Make sure you double-check their brand value so you can be sure that their values align with yours. When you do this, you prevent issues coming up later that could harm the partnership.

Once you find a brand you think is a good fit, reach out to them and find out whether they might be interested in partnering. If you partner with another brand, take advantage of the new exposure by creating content that is going to showcase both of your brands. You can create a hashtag specific to the partnership, or a giveaway to get the interest of the followers. The goal of such a partnership is to promote both brands, which results in new followers that could be converted to customers.

7.  Gathering feedback using Stories

Most people love feeling the brand cares about their opinion, and this same can be said about Instagram users. Instagram has made it easier for users to easily get feedback, and one of the tools is Stories. Polls are great when gauging interest or the question sticker when you want suggestions from your audience. You get to learn more about your audience. The engagement is going to improve when you give your audience the content they asked for.

When you get feedback from your audience, use it to improve your Instagram content and engagement. This will help you gain more followers on your account. Consistently ask for feedback. Instagram changes fast, and it is important to stay relevant by asking for feedback from your audience.

Top Tips For Using Instagram For Business Success

Posted by Felix Assivo on
0
Business
Top Tips For Using Instagram For Business Success

Instagram is one of the most powerful and underutilized marketing tools available in the marketplace. It happens to be one of the most popular social media platforms that’s out there. Because of this, it should hold a prominent place in your comprehensive marketing strategy. However, despite it being extremely user-friendly and innovative, there are certain things that you will need to know to get the best results from it. Here are some of the tips you should be using.

Post Regular Content

You will find that people begin to follow your account when they enjoy your content. Because of this, you want to post it more often. When you stop posting content, they are likely to un-follow you. After all, they are following you for the content you publish. Thus, you want to try to streamline content in a way that meets their expectations. Try to produce sufficient amounts of quality content to keep them entertained and engaged.

As someone who is an expert in your relative field, you should be able to craft quality content by leveraging your experience. However, you also want to ensure that you are making everything count. Instead of constantly posting captivating content or your best quality content, you can mix in photos of quotes, and other things. That way, you don’t find yourself running out of content and the content you do publish can hit harder. While you don’t necessarily need to post every day, you do want to try to post a minimum of every 4 days to ensure you are regularly engaging with your audience. You can buy Instagram followers to really help pump things up.

Posting any less than this is likely going to result in you losing followers. Keep in mind, you don’t want to post sporadically. People like to know they can count on you posting content regularly and on schedule.

Don’t Stick To The Same Content

You will find the Instagram platform is full of beautiful imagery. Because of this, you can try to get creative with your content. Ideally, you want someone that has a good camera eye. That way, they can examine it to ensure that it is of the best quality before publishing.

While you should be able to effectively reuse content if you are spacing it right, you don’t want to post the same thing over and over. However, you could potentially make subtle changes that will enable you to use the same subject in various contexts for the same result. You can alter things by posting a quote one day and then posting a video the next.

Your followers are looking for something with your content. They are either following you for interesting topics, entertainment, or educational content. Try to post a variety of different types of content to maximize creativity. However, Hootsuite suggests you don’t forget that you are posting on a business account. Therefore, you shouldn’t be using the platform to engage in topics of opinion. Keep everything related to your business or the industry you are operating in.

Reward Your Loyal Followers

It can be extremely difficult to keep your audience engaged in your content. Along with focusing on posting high-quality content, you should be looking to find ways to incentivize anyone that is following you. You can do this by offering special Instagram-only deals, promotional codes, or even competitions to keep them regularly tuned in and engaged with your account. This can help to ensure that you get regular eyes on your account and it will give everyone that follows your account good reason to consider sticking around. However, don’t turn your entire account into a freebie giveaway account. This will only draw those seeking freebies to your account. Instead, use this periodically for the best results.

Include The Right Hashtags On Every Post

You want to try to be certain that you are using the right hashtags on every post. Much like Twitter, Instagram uses hashtags to categorize the content. That way, people can find things and topics they are interested in. This can make your content much easier to find for others. For instance, if you are looking to showcase your cooking experience, you might want to include hashtags for your #bestrecipes according to Web Design Meath.

If you aren’t using the right hashtags or if you aren’t using hashtags at all, you will make it increasingly difficult for people to find your content. You want to ensure that you are using hyper-relevant hashtags, as well.

Be Extremely Social

Social media has its name for a reason. Being social is one of the most important parts of the process. You want to do more than regularly post content without following up. You need to be engaging with your audience and interacting with them routinely to grow.

You should be commenting, liking, and interacting with every visitor that finds your account. You could potentially hire a company to assist in integrating your social media accounts to ensure you can manage the accounts as efficiently as possible. You also want to be directing traffic from your social media to your website and vice versa.

Monitoring Social Media for Situational Awareness

Posted by presspass on
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Variety
Monitoring Social Media for Situational Awareness

Social Media can help us in many ways but it can also cause us harm if we don’t pay close attention to what information is being presented by the various social media platforms. This week, we talk with Lt. Glen Mills who is a specialist in monitoring social media for situational awareness and is a Lieutenant with the Burlington, Massachusetts police department. Drawing upon extensive experience and using some real-life examples, Lt. Mills gives us tips and insights into how we can better prepare ourselves for the deluge of information conveyed through various social media sites and identifying what information is real and what may not. These tips will help all organizations, communities and individuals better prepare for – and respond to – potential situations that can cause us harm and prevent us from being taken in by those who would do us harm.

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How to Use Social Media to Advance Your Career By Marie Zimenoff

Posted by Editor on
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Business
How to Use Social Media to Advance Your Career By Marie Zimenoff

Social media and building your online brand are hot topics in the media today. The debate ranges from those contending you must be on social media – commenting, posting, and being visible – to succeed in your career, to others saying social media will ruin your career. In this episode of The Career Confidante, host Marie Zimenoff will bring sanity to the madness with practical points to consider what (if any) social media activity is right for your career and how you can use it as a career management or career advancement tool. We’ll talk about social media hiring trends, how to use the top career-related social media (LinkedIn, Facebook, Twitter, and even Instagram), and the truth about personal branding. If you are feeling overwhelmed, lost, or ready for a real strategy, tune in!

More Here!

How to Start Your Executive Job Search By Marie Zimenoff

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Business
How to Start Your Executive Job Search By Marie Zimenoff

When contemplating a new career opportunity, many job seekers begin by dusting off their resume and bringing the experience section up to date. Traditionally that was the right move. However, today you already have a virtual resume – everything accessible and available to the public online. Your internet footprint describes you to potential employers, networking connections, and interviewing teams without your permission. On this episode of the Career Confidante, Executive Talent Agent Debra Feldman joins host Marie Zimenoff to share how you can control your online presence – including your social media accounts and what others are saying about you – as you look toward your next promotion or prepare for job search. Listen in for practical actions to enhance the virtual you!

More Here!

Jody Padar Named Top LinkedIn Voice in Finance for Second Consecutive Year. By Liz Gold

Posted by Editor on
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Business
Jody Padar Named Top LinkedIn Voice in Finance for Second Consecutive Year. By Liz Gold

For the second year in a row, Jody Padar, CPA, MST, has been named to LinkedIn’s Top Voices list in Finance & Economy. This is LinkedIn’s second annual list and Padar was also honored on the social media company’s inaugural list last year.
“I’m thrilled,” said Padar. “I’ve been challenging the accounting profession and its traditional model since I started blogging seven years ago. For me, it was about hashing things out via writing as I recreated my firm to reflect emerging technologies. I believe I connect with people because I’m real; I tend to address the pink elephant in the room and I believe in total transparency when it comes to my customers and my business. And I like to tell stories about my experience. Writing is a great way for me to do that. I think that resonates.”
LinkedIn Top Voices is the company’s ranked list of the top 10 writers in 10 different areas – Influencer; Education; Finance & Economy; Healthcare; Management & Culture; Marketing & Social Media; Media; Student; Technology; VC & Entrepreneurship. LinkedIn now has more than three million unique writers on the publishing platform creating 160,000 articles per week.

“To compile the list, we use a combination of data and editorial signals designed to capture the voices making a mark in their industries,” said Daniel Roth, executive editor at LinkedIn in a statement. “Some of the inputs include engagement (particularly the comments and shares of each post); growth of followers tied to publishing activity; and number of times the writer had been featured in a channel in his or her area of expertise.”
According to Roth, the list reflects publishing activity over a 12-month period, from October 2015 to October 2016. Each of the top writers on average generated over 54,000 new follows this year – almost 150 new followers a day. Padar has nearly 93,000 followers on LinkedIn. Her writing process was featured in this recent LinkedIn article.
Padar is one of the accounting profession’s foremost visionaries and pioneers. As a practitioner, she is CEO and Principal of the New Vision CPA Group, a public accounting firm based in the Chicago area. She is the co-host of “Let’s Get Radical,” a radio show hosted on the Business Channel of VoiceAmerica, interviewing small business owners and entrepreneurs. Padar is the author of The Radical CPA: New Rules for the Future-Ready Firm, and is a regular contributor to Accounting Today and CPA Trendlines, where she offers practical tips and advice on running a next-generation firm. She has been featured in Forbes, Inc. International Business Times, The Washington Post, The Guardian, USA Today, Business News Daily, and Entrepreneur.
As an author, lecturer, coach, consultant, and mentor, she advocates for progress and innovation in the accounting profession, heralding a new way of thinking about the practice of accountancy and giving it new purpose. Padar has been named by Accounting Today as “the Top 100 Most Influential to the Profession” for the last six years.
Padar earned her BBA from Saint Mary’s College and MST from Northern Illinois University. Padar is also an adjunct professor at Oakton Community College and a contributing member of the Intuit Trainer Writer Network.
Follow her on Twitter; Linkedin; and Facebook. Learn more about The Radical CPA at www.theradicalcpa.com

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Establish Thought Leadership to Enhance Your Career Success By Marie Zimenoff

Posted by Editor on
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Business
Establish Thought Leadership to Enhance Your Career Success By Marie Zimenoff

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In a crowded labor market, thought leadership offers job seekers the opportunity to stand out from the crowd and gain visibility that can translate into interviews and opportunities. By taking the time to share original content or offer insights based on others’ original content, a skilled job seeker can position themselves both for short-term job-hunt success and long-term career management success. On this episode of the Career Confidante, career and job search expert Cheryl Lynch Simpson joins host Marie Zimenoff to discuss how professionals can cultivate thought leadership for their career success. Listen in for Cheryl’s strategies for using social media, including LinkedIn, and getting started on the road to becoming a thought leader in your field.

DIGITAL MARKETING TIPS FOR ENTREPRENEURS AND SMALL BUSINESSES by Hemda Mizrahi and Doug Motel

Posted by Editor on
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Business
DIGITAL MARKETING TIPS FOR ENTREPRENEURS  AND SMALL BUSINESSES by Hemda Mizrahi and Doug Motel

Doug Motel Head Shot-VA

SEO and Social Media Coach Doug Motel, Founder of Site Optimized joined me on “Turn the Page” to discuss how to build brand recognition and attract qualified traffic to your website. Our conversation focused on resources that the Internet offers FREE OF CHARGE to improve SEARCH ENGINE OPTIMIZATION. Listen on demand to learn more.

As a bonus after the show, Doug shared insights on COMMON MISTAKES that entrepreneurs and small business owners make in their marketing efforts:

POOR QUALITY PROFILE PICTURES ON SOCIAL MEDIA
“If your logo has an image of your building and the company sign, chances are it will not work well as a profile picture on Facebook or other social media platforms. The reason? When you are posting on your feed, or contributing to a conversation on someone else’s feed, your photo is resized to a very small square, possibly as tiny as 50 x 50 pixels (about 0.5 inches x 0.5 inches). No matter how much you love your business card logo, verify that it is legible when reduced to a small square before using it on social media.”

GO BEYOND POSTING MARKETING-RELATED UPDATES: SHARE COMPELLING CONTENT THAT YOUR TARGET MARKET WILL LOVE
“Being viewed as a valuable resource and attracting followers to your social media sites requires that you share great curated content, as well your own content. Curated content includes press, articles, blogs, or videos that your audience really needs to see. If your followers can count on YOU to be the clearinghouse for important information, they will be happy to consider your other (more mercenary) updates as well.”

PROVIDE A CALL TO ACTION
“If you are going to direct people to your website (which I recommend highly) or other places where your original content is sitting, suggest that they DO something. Use ACTIVE words like “Download” “Learn,” and ”Register Now” rather than simply providing links.”

PRIORITIZE BUILDING CONTENT FOR YOUR WEBSITE OVER ENHANCING YOUR SOCIAL MEDIA CONTENT
“Some social media platforms stick around a bit and then disappear (anyone remember MySpace or Friendster?) One platform that is dependable is your own website. Think to build up your web visitors before anything else, because you can capture their data once they are there and you never know when the other hot, new Internet toy is going to become passé”

FILL IN ALL OF THE FIELDS THAT YOUR SOCIAL MEDIA SITES PROVIDE
“Most social media sites are being seen and read by search engines. The code is open and readable, so be sure to fill in EVERY box provided (both the short description and long description, etc.). If you are properly prepared, you should have the keyword research on hand so that you can add in the words and phrases that you know – from hard data – people are indeed using when they go searching.”

NEW TRENDS
“One of the exciting new trends in marketing is “Over The Top” (OTT) content, which refers to the delivery of video through the Internet via devices like Roku, Apple TV, and Chromecast. It is now becoming possible to distribute your own content right into people’s homes!

Statistics show that an overwhelming number of millennials are cutting the cable box cord. This is great for even small businesses because technology is making it easier and easier for anyone to become a “TV Executive” and start his/her own channel. If you have longer form videos, such as sports events, trainings, music events, sermons, and podcasts, consider pushing that content to the next generation of TV devices. Speak with your SEO consultant/webmaster, and search for terms like “over the top content,” and “over the top video” to explore this further.”

GREAT “DO IT YOURSELF” RESOURCES
Canva.com is an excellent resource for professional looking GRAPHICS that you can make yourself. Wevideo.com is a terrific web-based VIDEO-EDITING application that is very easy to use. Wisepops.com is great for making POP-UPS to collect people’s email addresses. Hellobar.com allows you to have a special widget that unobtrusively sits on your site, directing people to the content you wish to highlight (e.g., displays “follow” buttons to increase your social media networks, etc.). Oddnetworks.com is about to become the WordPress for OTT TV programming; it enables you to launch your own video streaming service, is inexpensive, and easy to use.”

Doug offers a free tips sheet, “10 Tips for Marketing Your Live Events,” available for download through his website.

Listen to our conversation to increase qualified traffic to your website, and convert that traffic into business using FREE Internet tools! By tuning in to my interview with Doug, you’ll also access a SPECIAL DISCOUNT on his on-line SEO course (“Playing the Game of Google”).

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