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Monitoring Social Media for Situational Awareness

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Variety
Monitoring Social Media for Situational Awareness

Social Media can help us in many ways but it can also cause us harm if we don’t pay close attention to what information is being presented by the various social media platforms. This week, we talk with Lt. Glen Mills who is a specialist in monitoring social media for situational awareness and is a Lieutenant with the Burlington, Massachusetts police department. Drawing upon extensive experience and using some real-life examples, Lt. Mills gives us tips and insights into how we can better prepare ourselves for the deluge of information conveyed through various social media sites and identifying what information is real and what may not. These tips will help all organizations, communities and individuals better prepare for – and respond to – potential situations that can cause us harm and prevent us from being taken in by those who would do us harm.

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How to Use Social Media to Advance Your Career By Marie Zimenoff

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Business
How to Use Social Media to Advance Your Career By Marie Zimenoff

Social media and building your online brand are hot topics in the media today. The debate ranges from those contending you must be on social media – commenting, posting, and being visible – to succeed in your career, to others saying social media will ruin your career. In this episode of The Career Confidante, host Marie Zimenoff will bring sanity to the madness with practical points to consider what (if any) social media activity is right for your career and how you can use it as a career management or career advancement tool. We’ll talk about social media hiring trends, how to use the top career-related social media (LinkedIn, Facebook, Twitter, and even Instagram), and the truth about personal branding. If you are feeling overwhelmed, lost, or ready for a real strategy, tune in!

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How to Start Your Executive Job Search By Marie Zimenoff

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Business
How to Start Your Executive Job Search By Marie Zimenoff

When contemplating a new career opportunity, many job seekers begin by dusting off their resume and bringing the experience section up to date. Traditionally that was the right move. However, today you already have a virtual resume – everything accessible and available to the public online. Your internet footprint describes you to potential employers, networking connections, and interviewing teams without your permission. On this episode of the Career Confidante, Executive Talent Agent Debra Feldman joins host Marie Zimenoff to share how you can control your online presence – including your social media accounts and what others are saying about you – as you look toward your next promotion or prepare for job search. Listen in for practical actions to enhance the virtual you!

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Jody Padar Named Top LinkedIn Voice in Finance for Second Consecutive Year. By Liz Gold

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Business
Jody Padar Named Top LinkedIn Voice in Finance for Second Consecutive Year. By Liz Gold

For the second year in a row, Jody Padar, CPA, MST, has been named to LinkedIn’s Top Voices list in Finance & Economy. This is LinkedIn’s second annual list and Padar was also honored on the social media company’s inaugural list last year.
“I’m thrilled,” said Padar. “I’ve been challenging the accounting profession and its traditional model since I started blogging seven years ago. For me, it was about hashing things out via writing as I recreated my firm to reflect emerging technologies. I believe I connect with people because I’m real; I tend to address the pink elephant in the room and I believe in total transparency when it comes to my customers and my business. And I like to tell stories about my experience. Writing is a great way for me to do that. I think that resonates.”
LinkedIn Top Voices is the company’s ranked list of the top 10 writers in 10 different areas – Influencer; Education; Finance & Economy; Healthcare; Management & Culture; Marketing & Social Media; Media; Student; Technology; VC & Entrepreneurship. LinkedIn now has more than three million unique writers on the publishing platform creating 160,000 articles per week.

“To compile the list, we use a combination of data and editorial signals designed to capture the voices making a mark in their industries,” said Daniel Roth, executive editor at LinkedIn in a statement. “Some of the inputs include engagement (particularly the comments and shares of each post); growth of followers tied to publishing activity; and number of times the writer had been featured in a channel in his or her area of expertise.”
According to Roth, the list reflects publishing activity over a 12-month period, from October 2015 to October 2016. Each of the top writers on average generated over 54,000 new follows this year – almost 150 new followers a day. Padar has nearly 93,000 followers on LinkedIn. Her writing process was featured in this recent LinkedIn article.
Padar is one of the accounting profession’s foremost visionaries and pioneers. As a practitioner, she is CEO and Principal of the New Vision CPA Group, a public accounting firm based in the Chicago area. She is the co-host of “Let’s Get Radical,” a radio show hosted on the Business Channel of VoiceAmerica, interviewing small business owners and entrepreneurs. Padar is the author of The Radical CPA: New Rules for the Future-Ready Firm, and is a regular contributor to Accounting Today and CPA Trendlines, where she offers practical tips and advice on running a next-generation firm. She has been featured in Forbes, Inc. International Business Times, The Washington Post, The Guardian, USA Today, Business News Daily, and Entrepreneur.
As an author, lecturer, coach, consultant, and mentor, she advocates for progress and innovation in the accounting profession, heralding a new way of thinking about the practice of accountancy and giving it new purpose. Padar has been named by Accounting Today as “the Top 100 Most Influential to the Profession” for the last six years.
Padar earned her BBA from Saint Mary’s College and MST from Northern Illinois University. Padar is also an adjunct professor at Oakton Community College and a contributing member of the Intuit Trainer Writer Network.
Follow her on Twitter; Linkedin; and Facebook. Learn more about The Radical CPA at www.theradicalcpa.com

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Establish Thought Leadership to Enhance Your Career Success By Marie Zimenoff

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Business
Establish Thought Leadership to Enhance Your Career Success By Marie Zimenoff

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In a crowded labor market, thought leadership offers job seekers the opportunity to stand out from the crowd and gain visibility that can translate into interviews and opportunities. By taking the time to share original content or offer insights based on others’ original content, a skilled job seeker can position themselves both for short-term job-hunt success and long-term career management success. On this episode of the Career Confidante, career and job search expert Cheryl Lynch Simpson joins host Marie Zimenoff to discuss how professionals can cultivate thought leadership for their career success. Listen in for Cheryl’s strategies for using social media, including LinkedIn, and getting started on the road to becoming a thought leader in your field.

DIGITAL MARKETING TIPS FOR ENTREPRENEURS AND SMALL BUSINESSES by Hemda Mizrahi and Doug Motel

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Business
DIGITAL MARKETING TIPS FOR ENTREPRENEURS  AND SMALL BUSINESSES by Hemda Mizrahi and Doug Motel

Doug Motel Head Shot-VA

SEO and Social Media Coach Doug Motel, Founder of Site Optimized joined me on “Turn the Page” to discuss how to build brand recognition and attract qualified traffic to your website. Our conversation focused on resources that the Internet offers FREE OF CHARGE to improve SEARCH ENGINE OPTIMIZATION. Listen on demand to learn more.

As a bonus after the show, Doug shared insights on COMMON MISTAKES that entrepreneurs and small business owners make in their marketing efforts:

POOR QUALITY PROFILE PICTURES ON SOCIAL MEDIA
“If your logo has an image of your building and the company sign, chances are it will not work well as a profile picture on Facebook or other social media platforms. The reason? When you are posting on your feed, or contributing to a conversation on someone else’s feed, your photo is resized to a very small square, possibly as tiny as 50 x 50 pixels (about 0.5 inches x 0.5 inches). No matter how much you love your business card logo, verify that it is legible when reduced to a small square before using it on social media.”

GO BEYOND POSTING MARKETING-RELATED UPDATES: SHARE COMPELLING CONTENT THAT YOUR TARGET MARKET WILL LOVE
“Being viewed as a valuable resource and attracting followers to your social media sites requires that you share great curated content, as well your own content. Curated content includes press, articles, blogs, or videos that your audience really needs to see. If your followers can count on YOU to be the clearinghouse for important information, they will be happy to consider your other (more mercenary) updates as well.”

PROVIDE A CALL TO ACTION
“If you are going to direct people to your website (which I recommend highly) or other places where your original content is sitting, suggest that they DO something. Use ACTIVE words like “Download” “Learn,” and ”Register Now” rather than simply providing links.”

PRIORITIZE BUILDING CONTENT FOR YOUR WEBSITE OVER ENHANCING YOUR SOCIAL MEDIA CONTENT
“Some social media platforms stick around a bit and then disappear (anyone remember MySpace or Friendster?) One platform that is dependable is your own website. Think to build up your web visitors before anything else, because you can capture their data once they are there and you never know when the other hot, new Internet toy is going to become passé”

FILL IN ALL OF THE FIELDS THAT YOUR SOCIAL MEDIA SITES PROVIDE
“Most social media sites are being seen and read by search engines. The code is open and readable, so be sure to fill in EVERY box provided (both the short description and long description, etc.). If you are properly prepared, you should have the keyword research on hand so that you can add in the words and phrases that you know – from hard data – people are indeed using when they go searching.”

NEW TRENDS
“One of the exciting new trends in marketing is “Over The Top” (OTT) content, which refers to the delivery of video through the Internet via devices like Roku, Apple TV, and Chromecast. It is now becoming possible to distribute your own content right into people’s homes!

Statistics show that an overwhelming number of millennials are cutting the cable box cord. This is great for even small businesses because technology is making it easier and easier for anyone to become a “TV Executive” and start his/her own channel. If you have longer form videos, such as sports events, trainings, music events, sermons, and podcasts, consider pushing that content to the next generation of TV devices. Speak with your SEO consultant/webmaster, and search for terms like “over the top content,” and “over the top video” to explore this further.”

GREAT “DO IT YOURSELF” RESOURCES
Canva.com is an excellent resource for professional looking GRAPHICS that you can make yourself. Wevideo.com is a terrific web-based VIDEO-EDITING application that is very easy to use. Wisepops.com is great for making POP-UPS to collect people’s email addresses. Hellobar.com allows you to have a special widget that unobtrusively sits on your site, directing people to the content you wish to highlight (e.g., displays “follow” buttons to increase your social media networks, etc.). Oddnetworks.com is about to become the WordPress for OTT TV programming; it enables you to launch your own video streaming service, is inexpensive, and easy to use.”

Doug offers a free tips sheet, “10 Tips for Marketing Your Live Events,” available for download through his website.

Listen to our conversation to increase qualified traffic to your website, and convert that traffic into business using FREE Internet tools! By tuning in to my interview with Doug, you’ll also access a SPECIAL DISCOUNT on his on-line SEO course (“Playing the Game of Google”).

How to boost your business with public speaking, writing & social media, with Joan Detz and Luis Vicente Garcia

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Business
How to boost your business with public speaking, writing & social media, with Joan Detz and Luis Vicente Garcia

Luis Vicente Garcia and Joan Detz

A critical factor for success as we all know is your ability to master public speaking and to create a strong personal brand. Every skill you can acquire in order to improve and do it better will prove beneficial to you, your career and your company. You will create, sell, manage and lead in different positions and by having a strong personal brand while developing your speaking skills will allow you to position your message in much better ways.

Public speaking is an art in itself, and I am truly honored to invite back Ms. Joan Detz (@joandetz) as my guest for the second time in our show. Joan is an amazing speaker and an expert coach, trainer and author who has already shared with us some tips to boots your career. Now she will share with us five newer tools to improve your public speaking, self-marketing and branding.

Join us to learn from Speaking Coach Joan Detz new tools that will allow your Public Speaking to have a positive impact in your personal life and in your and profession.

About Joan Detz:

Joan Detz is an international speaker, a world renowned public speaking coach and the author of four successful books on public speaking, including “How to Write & Give a Speech”, which the Washington Post praised as “a how-to classic”. “How to Write & Give a Speech” is now in its 30th anniversary edition and in 2015 was published in Spanish by Alba Editorial of Barcelona, Spain entitled “Cómo Escribir y Pronunciar un Discurso”.

Since 1984, Joan has run her own speaker services where she prepares executives for speeches and media interviews, and consulting with business leaders around the world. Joan has worked from Finland to Montenegro and throughout the United States. She coaches speakers via skype for top corporations around the world.

Joan is a member of the American Society of Journalists and Authors (ASJA), and an All-Star Speaker for the International Association of Business Communicators (IABC). The National Association of Government Communicators honored Joan with its President’s Award.

JOAN DETZ
@joandetz
http://www.joandetz.com/
http://www.joandetz.com/blog/

 

How to boost your business with public speaking, writing & social media, with Joan Detz and Luis Vicente Garcia

Posted by Editor on
0
Business
How to boost your business with public speaking, writing & social media, with Joan Detz and Luis Vicente Garcia

A critical factor for success as we all know is your ability to master public speaking and to create a strong personal brand. Every skill you can acquire in order to improve and do it better will prove beneficial to you, your career and your company. You will create, sell, manage and lead in different positons and by having a strong personal brand while developing your speaking skills will allow you to position your message in much better ways.

Public speaking is an art in itself, and I am truly honored to invite back Ms. Joan Detz (@joandetz) as my guest for the second time in our show. Joan is an amazing speaker and an expert coach, trainer and author who has already shared with us some tips to boots your career. Now she will share with us five newer tools to improve your public speaking, self-marketing and branding.

Join us to learn from Speaking Coach Joan Detz new tools that will allow your Public Speaking to have a positive impact in your personal life and in your and profession.
Joan-Detz
About Joan:
Joan Detz is an international speaker, a world renowned public speaking coach and the author of four successful books on public speaking, including “How to Write & Give a Speech”, which the Washington Post praised as “a how-to classic”. “How to Write & Give a Speech” is now in its 30th anniversary edition and in 2015 was published in Spanish by Alba Editorial of Barcelona, Spain entitled “Cómo Escribir y Pronunciar un Discurso”.

Since 1984, Joan has run her own speaker services where she prepares executives for speeches and media interviews, and consulting with business leaders around the world. Joan has worked from Finland to Montenegro and throughout the United States. She coaches speakers via skype for top corporations around the world.

Joan is a member of the American Society of Journalists and Authors (ASJA), and an All-Star Speaker for the International Association of Business Communicators (IABC). The National Association of Government Communicators honored Joan with its President’s Award.

To follow Joan, please visit her web site and blog on:
http://www.joandetz.com/
http://www.joandetz.com/blog/

And follow her on her Twitter account @joandetz

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