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Growing a Business On Purpose By Frances Leary

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Growing a Business On Purpose By Frances Leary

In this episode of The Soulcial Hour, we will explore the concept of “living on purpose” with guest, Paul Roy, author of the newly released book, It Happened on Purpose. We will delve into what it takes to define our personal purpose and then apply those same principles to defining one’s business purpose. Learn how to set goals (a fitting exercise for the new year or for whenever you’re listening) that will enable you to build your business and succeed…on purpose.

Paul Roy is a business coach, customer experience expert and the author of “It Happened On Purpose: Value Yourself Without Being Full of Yourself.” He delivers keynotes and workshops on inspiring trust, building credibility and managing difficult conversations. An entrepreneur for most of his life, what Paul brings to the table is a vast experience of business. Paul has learned in his success that you have to begin with the end in mind. Success in business is so much more than generating more revenue. It’s about you running your business and not your business running you. Paul’s people skills and desire to succeed helped him grow business as a result of his entrepreneurial spirit. He is also a serial volunteer who embraces giving his time and money as a way to focus less on self and more on lifting others. Connect with Paul here: http://www.paulroy.ca, https://www.linkedin.com/in/paulroy1 and https://twitter.com/paultosuccess.

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Building a Soulcial Company By Francis Leary

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Building a Soulcial Company By Francis Leary

In the most recent episode of The Soulcial Hour, host Frances Leary, CEO of Wired Flare, explored how to build a company that is founded on the soulcial principles of doing good that goes beyond the products and services you offer. She dove into how you can build a team of enthusiasts and advocates who are in alignment with your core values and who champion your mission. Creating a soulcial organization goes beyond the CEO and the board of directors. If you’re a sole proprietor, it goes beyond just you. It’s about employees, partners, suppliers, customers and more. Listen to this episode, and learn how to identify the soulcial support you need to grow your business with purpose and with success.

Frances is a Texan-Canadian-Coloradoan entrepreneur, writer, speaker, marketing strategist and storyteller who loves telling stories that champion big ideas and generate big impact.

She is an award-winning entrepreneur and the president and CEO of Wired Flare, the online communications agency she founded in 2011. Under her leadership, Wired Flare has become an award-winning company and the first of its kind to become a certified B Corporation in Canada. Frances has worked with diverse B2B and B2C clients, and her strategic experience includes a wide range of online and offline marketing methodologies.

Her background in folklore has shaped a unique approach to marketing. Contrary to general knowledge, folklore is more than stories. It’s the communication of belief systems. That, in fact, is exactly what must be done in order to build a company’s brand.

Frances speaks internationally to inspire and educate audiences on subjects related to marketing, entrepreneurship, online strategy, technology in education and the power of authentic communication. She is also a regular contributor to a number of publications. She was a finalist for the 2015 Ernst and Young Entrepreneur of the Year Awards and is a community volunteer who devotes her time and resources to multiple non-profit organizations.

Frances’ passion is to use her knowledge to help inspire authentic, real, soulful communication that affects positive change in the world.

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Attraction or Sales: Serving up a dish of Soul By Frances Leary

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Attraction or Sales: Serving up a dish of Soul By Frances Leary

The day of door-to-door sales is over, especially when it comes to the world of online communication. If you over-sell to your audience they will run (not walk) away. In this episode of The Soulcial Hour, with host Frances Leary and guest Shannon Shields, learn how to use communication techniques that will attract your customers to you – instead of you having to chase them down. And guess what’s at the core of this attraction process? Soulcial communication, of course.

Shannon Shields is the Director of Marketing and Business Development at Wired Flare, an experienced entrepreneur, and a talented connector of people. Having graduated with a Business Management Degree from Dalhousie University, Shannon has spent time developing her skills in both corporate and self-employed settings. She is currently an active member on the Board of Directors for the St. Margaret’s Bay Chamber of Commerce and won the 2013 award for Innovation in Marketing. Shannon has a passion for client business development and is committed to supporting the companies she loves and helping them realize their online marketing potential. A lover of all things local, you’ve got a good chance of running into Shannon at any local Nova Scotia café. Be sure to say hi.  You can connect with Shannon here: http://wiredflare.com, https://twitter.com/Shanloveslocal, https://www.linkedin.com/in/shannonmshields, https://twitter.com/wiredflare, and https://www.facebook.com/WiredFlare.

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Fact or Folklore: The Legend of Marketing By Frances Leary

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Fact or Folklore: The Legend of Marketing By Frances Leary

What is marketing really, and what does it have in common with myth and legend? In the most recent episode of The Soulcial Hour with Frances Leary, we will head down south to the swamps of Louisiana and go back in time to our host’s first search for a swamp monster that would pave her way for developing a unique folkloric approach to marketing. With special guest and folklorist, Ian Brodie, we will explore the viral nature of how contemporary legend spreads through social media and look at how an organization can use marketing to generate similar viral results. Discover the folkloric marketing principles that turn brands into legends.

Ian Brodie is an Associate Professor in Folkore at Cape Breton University and an expert on the intersections of folklore, popular culture, verbal wordplay and stand-up comedy. He has served as President of the Folklore Studies Association of Canada and is the co-editor of Contemporary Legend, the journal of the International Society for Contemporary Legend Research. Ian is the author of A Vulgar Art and Old Trout Funnies: The Comic Origins of the Cape Breton Liberation Army, both available on Amazon. He also co-hosts Sweet, the Candy Podcast, which you can access at www.sweetpodcast.com. You can connect with Ian through his website www.AVulgarArt.com or on Twitter @AVulgarArt.  

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Using Your Brand for Good By Frances Leary

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Using Your Brand for Good By Frances Leary

In the most recent episode of The Soulcial Hour, host Frances Leary talks with Corporate Social Responsibility expert Susan McPherson. We explore the concept of corporate social responsibility and its role in business development today. Then we delve into how we can define our corporate social responsibility and use that to drive the ways in which we make good things happen – for business growth and for a wider, positive impact.

Susan McPherson is a serial connector, cause marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She’s a regular contributor to HBR, Triple Pundit and Forbes and has 25+ years experience in marketing, PR, and sustainability communications. She is a featured speaker at industry events, and she founded and hosts the bi-weekly #CSRChat on Twitter.

Currently, Susan invests in, and advises women-led technology start-ups, including ZADY, TheLi.st, Lover.ly, News Deeply, Hint Water, Apolitical, GoldBean and The Daily Muse.  She serves on the boards of USA for UNHCR, Girl Rising, a social action campaign/platform funded by Intel to expand girls’ education in the developing world, The PVBLIC Foundation and served on the board of Bpeace, a nonprofit dedicated to assisting women in regions of conflict and post-conflict start businesses from 2006-2012. McPherson was selected as a Vital Voices global corporate ambassador and was named as one of 40 Women to Watch Over 40, Fortune’s 55 Most Influential Women on Twitter, Elle Magazine’s Top 25 Women on Twitter and Fast Company’s 25 Smartest Women of Twitter.

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The Impact of Tribal Marketing By Frances Leary

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The Impact of Tribal Marketing By Frances Leary

In this episode of The Soulcial Hour, host Frances Leary delves into the impact of tribal marketing with our guest, Jeffrey Van Dyk. We will explore the processes through which we connect most meaningfully with the people we serve and discuss how we can begin to create a higher level of impact with the work we do. Learn more about how to identify your own higher calling, and gain a deeper understand about how to create an intersection between transactional and transformational processes in your business in order to carve out your unique position that sets you apart from everyone else.
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Jeffrey Van Dyk is an international speaker, strategist and guide who works with highly successful leaders and founders to help them transition into their life’s legacy and have a meaningful, lasting impact on the world. He has spoken on stages in Australia, Europe, the Middle East and across North America. As two-time president of the International Coach Federation (San Francisco), co-founder of Spiritual Marketing Quest and former CEO of Big Vision Business, his programs have impacted hundreds of thousands of entrepreneurs and leaders worldwide. Known for his rare combination of keen inner sight and highly strategic business acumen, Jeffrey has a proven track record of helping leaders build thriving businesses that have a significant and lasting global impact. Jeffrey leads a monthly event series in LA to help spiritually-guided celebrities, business leaders and founders create the work that only they can deliver to the world. Connect with Jeffrey at www.jeffreyvandyk.com.

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Soul Phone: Integrating your Story into Your Phone Conversations By Frances Leary

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Soul Phone: Integrating your Story into Your Phone Conversations By Frances Leary

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In this most recent episode of The Soulcial Hour, with host Frances Leary, explore the power of the telephone as a tool for business growth and to achieve our greater purpose. Our guest Mary Jane Copps, also known as The Phone Lady, will share her expertise on how to use the phone as an extension of who you are and how to build your story into your conversations.

Mary Jane Copps, CEO of Telephone Talent Inc., embraced her alter ego, The Phone Lady, in 2006 and has worked with over 400 clients training over 10,000 individuals how to communicate more effectively on the telephone. Mary Jane has been profiled as a communications expert by the Wall Street Journal, National Post, The Globe & Mail, CBC, CTV, Global as well as other publications, television and radio outlets throughout North America (including a very silly skit on This Hour Has 22 Minutes!). She is also the author of: The Phone Book: Essential Telephone Communication Skills and write a weekly blog on all things phone. In May of this year, Mary Jane was awarded the national 2016 BDC Mentorship Award through Futurpreneur Canada for her work with young entrepreneurs, helping them grow their businesses and maximize their impact on the economic growth of Atlantic Canada. Connect with Mary Jane at: http://thephonelady.com, https://twitter.com/thephoneladyca, and https://www.linkedin.com/in/maryjanecopps.

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Integrating Your Story Into Your Marketing By Frances Leary

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Integrating Your Story Into Your Marketing By Frances Leary

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In this episode of The Soulcial Hour with guest Shannon Shields, learn how develop your marketing strategy with your story at its core – and inject the soul of your business into all your communication. Discover techniques that will allow you to connect more deeply with your audience by communicating who you are and how you help your customers. By approaching marketing this way, every brochure, every social post, every blog is an extension of your story and further connects your business with your target audience in a meaningful way.
Shannon Shields is the Director of Marketing and Business Development at Wired Flare, an experienced entrepreneur, and a talented connector of people. Having graduated with a Business Management Degree from Dalhousie University, Shannon has spent time developing her skills in both corporate and self-employed settings. She is currently an active member on the Board of Directors for the St. Margaret’s Bay Chamber of Commerce and won the 2013 award for Innovation in Marketing. Shannon has a passion for client business development and is committed to supporting the companies she loves and helping them realize their online marketing potential. A lover of all things local, you’ve got a good chance of running into Shannon at any local Nova Scotia café. Be sure to say hi.  You can connect with Shannon here: http://wiredflare.com, https://twitter.com/Shanloveslocal, https://www.linkedin.com/in/shannonmshields, https://twitter.com/wiredflare, and https://www.facebook.com/WiredFlare.

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Telling Your Story By Frances Leary

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Telling Your Story By Frances Leary

All businesses have a story. However, most don’t know what theirs is, and they certainly don’t know how to tell it. In this episode, hear from master storyteller Tim Magwood. Explore the 5 W’s and learn to develop a unique narrative that tells one story and one story alone: yours. Explore how to tell your story in a way that will impact your company culture in a meaningful way and to inspire powerful conversations that generate business growth.

Tim Magwood is a creative, collaborative, and passionate leader. A colleague describes him as a “lightening rod in driving positive change.”

In the mid 1990s he joined ICE, Canada’s largest private communications company, where he worked with many of Canada’s best corporations. He left to pursue his passion for training, joining Horn & Associates where he designed and delivered sales and sales management training programs. In 1999, he started Fusion Learning, which became the fastest growing sales effectiveness firm in the country.

Tim later sold Fusion Learning and, in 2012, reunited with ICE’s CEO, Doug Keeley, at The Mark Of A Leader. He now combines his unique skills and passion for storytelling and leadership to teach, challenge, as well as inspire audiences around the world.

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Connect with Tim:
http://www.themarkofaleader.com
https://twitter.com/TimMagwood
https://twitter.com/markofaleader
https://www.facebook.com/TMOAL/
https://itunes.apple.com/us/artist/tim-magwood/id424653581

Discovering Your Soul: Defining Your Business Passion and Purpose By Frances Leary

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Discovering Your Soul: Defining Your Business Passion and Purpose By Frances Leary

In this episode of The Soulcial Hour, Frances Leary and guest Lisa Arie will prompt you to dig deep and answer the tough questions you may have lost along your path of business development. Reconnect with your passion, and discover your deepest why. Explore ways to embed that rediscovered purpose as the core of your business, its soul, and begin to thrive in businesses while simultaneously loving what you do.

Lisa Arie founded, became the CEO of, and raised 2 multi-multimillion dollar companies, was a creative all-star, spent a life growing up in Singapore, South Africa, and London. The most amazing thing about her life is that all roads have led her to a 160-acre ranch in Dove Creek, Colorado: Vista Caballo.

When Fast Company interviewed her, they dubbed her “the CEO whisperer”. Lisa pursues her mission to transform the people who are transforming the planet. While her focus is on elite C-suite executives and entrepreneurs, all you really have to be to work with her is someone who wants to do something good with your life-for yourself and others.

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