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Many people wonder how they are going to start posting about their show, especially if they are new to social media. Marketing your show online can be intimidating when you are first getting started. But, after these ten tips, you will better understand how to promote your show on social media.

1. Figure out your target audience

• Who is your target audience?
• Who are you making your show for?
• What type of person do you envision listening to your show?

Before posting on social media, you should be asking yourself these questions. If you already have a good idea of what you are going to talk about in your show, those concepts will help you target a specific audience online. Brainstorm what type of person would be interested in listening to your episodes. Based on your target audience, you will strategically pick which social media sites you will be using. Unless you have a social media team, we recommend you focus on one or two social media platforms.

2. Build your brand

If you are a business owner or have specific branding in mind for your show, there’s a good chance you already understand this tip to a T. As it pertains to social media, building your brand is essential.

Here’s a list of visual elements for your show brand:

• Logo
• Show name
• Slogan
• Colors
• Fonts

The colors and fonts you choose for your radio show brand are what you should be using for the social media content you create. These elements play a huge part in remaining consistent and aesthetically pleasing online.

3. Time to create content

Unless you are a graphic designer, we suggest utilizing a third party platform such as Canva or Adobe Express to design content to share on social media. Refrain from frequently repeating images and ensure you are spreading out your favorite templates, so your followers don’t become disinterested with your content or think you are spamming their feed. When you upload photos to Canva or directly to social media, it’s crucial to verify they are high resolution.

Another tip is to post before and after a new episode, instead of promoting an episode once. Leading up to the episode, let everyone know what will be discussed on your show and after the episode is released, let people know how to find the episode (E.g. voiceamerica.com, Apple Podcasts, etc.).

If you are having trouble coming up with ideas, ask your audience what they would like to see from you. We recommend editing soundbites from your podcast or radio show and distributing them throughout your profile. Other engaging content includes posting quotes, videos, polls, fun facts, and much more.

4. Follow and engage with like-minded people

If you discover a profile on social media that expresses interest in similar topics, we recommend that you engage with them. Eventually, you will find a community of people who will become loyal to your podcast if you remain active on social media. Meeting like-minded people online is also a way to find future guests to feature on your show. To take it a step further, we suggest that you follow the people that are following similar accounts to yours. This is a way to gain attention from others online and grow your circle.

5. Hashtags and Tags

The purpose of hashtags is for people to easily find content that they are interested in. We suggest implementing three to five hashtags in your captions. For example, your show name can be used as one hashtag, and for the other keywords, describe what you are talking about in the episode. Utilizing trending hashtags will improve your SEO, which means your account will have a better chance of being seen when people are searching that phrase. 

Tagging your guests on social networks using the “@” symbol will help you and your guest’s profile gain exposure. A similar way to increase traffic to your page would be to take advantage of a new feature on Instagram. This new tool allows you to collaborate with other accounts, which means your post will show up on their feed as well as yours.

6. Storytelling

Telling stories in your captions grabs the attention of your audience. People are more likely to feel connected to your content if you are sharing anecdotes about yourself or your guest. Rather than solely marketing your show, you are opening the floor for discussion.

Here are some questions to ask yourself to inspire any stories you would like to share:

• Why did you start a radio show or podcast?
• Why do the topics you are discussing on your show resonate with you?

7. Call to Action

Another way to promote your show is by making your show page as accessible as possible. That means inserting your show page link in your caption and your profile bio. We recommend that you make the link clickable, so users can easily access your new episode or show page. Once the link is in your bio and caption, we suggest telling your followers “click the link in my bio” or “go to [insert URL] for more information.” After reading your post, users will be directed to listen to your content. We highly suggest creating Facebook and Instagram stories with your call to action, so your link will be more convenient and potentially reach more people.

8. Keep up with trends

Social media is ever-evolving, which means to continue promoting your show, you will need to keep up with the trends. Whether a new, more popular social media platform is created or there are updated tools within the social media networks you are using, try your best to stay on top of the trends.

Some of the latest trends on social media include the following:

• Pinning a post that promotes your show to the top of your profile, so it is the first content someone will see on your page.
• Collaborating with your guests on Instagram, so you can share content to both of your online audiences.
• Posting episode clips on TikTok or Instagram Reels, so when the short-form video catches someone’s eye, they will feel more inclined to go to your show page.
• Creating a Linktree with links to your episodes, so you can insert one master link in your bio and people are able to easily access your show.

9. Stream to Social Media

If you are a host at VoiceAmerica, there is a very good chance that you connect with the engineers via Zoom or another video communications provider. A great way to promote your show on social media is live-streaming to Facebook or other social media platforms while you are on air. Streaming attracts the attention of people who may be interested in your show and it is another way to get people to call into your show to ask questions.

10. Be Authentic

It is essential to understand the role social media has in promoting your show. Your presence on social media will lead to more listeners and engagement on your show. Furthermore, if you aren’t already a host at VoiceAmerica, you can look into hosting a radio show by clicking here.