Building a Soulcial Company By Francis Leary
Editor on 
In the most recent episode of The Soulcial Hour, host Frances Leary, CEO of Wired Flare, explored how to build a company that is founded on the soulcial principles of doing good that goes beyond the products and services you offer. She dove into how you can build a team of enthusiasts and advocates who are in alignment with your core values and who champion your mission. Creating a soulcial organization goes beyond the CEO and the board of directors. If youâre a sole proprietor, it goes beyond just you. Itâs about employees, partners, suppliers, customers and more. Listen to this episode, and learn how to identify the soulcial support you need to grow your business with purpose and with success.
Frances is a Texan-Canadian-Coloradoan entrepreneur, writer, speaker, marketing strategist and storyteller who loves telling stories that champion big ideas and generate big impact.
She is an award-winning entrepreneur and the president and CEO of Wired Flare, the online communications agency she founded in 2011. Under her leadership, Wired Flare has become an award-winning company and the first of its kind to become a certified B Corporation in Canada. Frances has worked with diverse B2B and B2C clients, and her strategic experience includes a wide range of online and offline marketing methodologies.
Her background in folklore has shaped a unique approach to marketing. Contrary to general knowledge, folklore is more than stories. Itâs the communication of belief systems. That, in fact, is exactly what must be done in order to build a companyâs brand.
Frances speaks internationally to inspire and educate audiences on subjects related to marketing, entrepreneurship, online strategy, technology in education and the power of authentic communication. She is also a regular contributor to a number of publications. She was a finalist for the 2015 Ernst and Young Entrepreneur of the Year Awards and is a community volunteer who devotes her time and resources to multiple non-profit organizations.
Francesâ passion is to use her knowledge to help inspire authentic, real, soulful communication that affects positive change in the world.
