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Many folks find it challenging to “toot their own horn,” and may even have difficulty knowing what it is that truly distinguishes them in their respective lines of work – otherwise known as their “personal brand.” Knowing how to get to the heart of what differentiates performance and communicate achievements is key in not only building a value-driven, accomplishment-rich resume, but in preparing to interview effectively. In this episode of The Career Confidante, host Marie Zimenoff will welcome resume expert and author of seven career/business books, Jan Melnik. Jan will share some of the best, time-tested practices for individuals to use in gleaning their own key differentiators – or for resume writers to use in extracting these must-have nuggets from their clients.

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